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Ähnlich wie ASU Startup School Session 1
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ASU Startup School Session 1
- 1. From Idea to Profit ASU Startup School / Stage 1.0: Introduction & Overview
- 2. By the end of this lesson, you should be able to: • Understand the process and phases of Startup School • Be able to differentiate your Why? • Understand the commitment to this course. • Understand why ASU has invested in these resources. • Understand how to increase your success as a startup entrepreneur.
- 3. Before we start this lesson, consider: • What would success look like to you as an entrepreneur? • What problem are you solving with your product or service? • What value are you creating with your product or service?
- 4. Startup School is… • Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.
- 5. Aaron D. Bare I am an Entrepreneur Educator, making an impact on Entrepreneurs starting businesses. • Chief Facilitator & Curriculum Design, ASU Startup School • Former Entrepreneur-in-Residence, Arizona State University • Aaron has driven over $4.5 billion of value creation through growth initiatives for various Fortune 1000 companies, and has served as CEO for 6 privately funded companies & founder of over a dozen companies. • 12x Entrepreneur, 100+ websites, 20+ software projects + 15+ apps • MBA, Thunderbird; Stanford D.School; MA, Indiana; BSc. (Honors) Indiana Tech. Kaospilot. Hyper Island. Singularity University.
- 6. Anyone can do it!
- 7. Overview 1. OVERVIEW 6. GROWTH 2. 3.4. 5.
- 9. Overview of a Lean Startup
- 10. Startup An organization formed to search for a repeatable, predictable, scalable & sustainable business model to apply innovation. pay. Key Definitions Business Model How a company creates, delivers and captures value.
- 11. Why? ASU Startup School / Stage 1.1
- 12. Why? • Simon Sinek is fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. • An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
- 13. 18 minute video: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en 5 minute video: https://www.youtube.com/watch?v=IPYeCltXpxw Simon Sinek’s Why?
- 15. Exercise2 What is your Why? Share or write down your Why?
- 16. The Simplified Business Model Canvas ASU Startup School / Stage 1.2
- 17. It all starts with an Idea?
- 18. Then, you need to find your customer CUSTOMER
- 19. PRODUCT Then, build your first product
- 20. PROFIT Finally, you need to build a profitable company
- 21. Through Growth Hacking, we will share ways to expand each area of the canvas.
- 22. What is this?
- 23. How do you reinvent?
- 24. • Group in groups of 3-4, 30 minutes. • Task to complete: • Name Lemonade Stand Company • Answer questions in Simplified Business Model Canvas for your teams Lemonade Stand • Make up any conflicts, define with assumptions • There are no rules • You will present to class Innovation Exercise
- 25. Today, we will cover the building blocks Review what groups did in
- 26. Checkered Flag Run Activation * Slide from C&C Founder, Frederick Carlstrom
- 27. * Slide from C&C Founder, Frederick Carlstrom
- 28. Innovation Exercise Take an idea you have or a business you admire and use the Simplified Business Model Canvas to work through it, answering all the questions provided.
- 29. Idea
- 31. PRODUCT Product
- 32. PROFIT Profit
- 33. The Value Proposition & Elevator Pitch ASU Startup School / Stage 1.3
- 34. Pitch your Idea With your simplified canvas complete, select three classmates to pitch your idea and get feedback. *If you are online, pitch your idea to three friends.
- 35. A good Elevator Pitch • 1 sentence about to introduce the idea. • 1 sentence defining who your customer. • 1 sentence defining what your product does. • 1 sentence about how this will be profitable. • 1 sentence about what you are looking for.
- 36. Give feedback on other pitches Write down or now take the class and ask for feedback on their pitch, identify good pitches, where they could be improved.
- 37. Homework: Elevator Pitch • As a result of this class, go out and pitch your idea to 10 strangers and bring your feedback to the next class to have ready to share.
- 38. Why does it matter? Getting started is half the battle, as others gain interest in your idea and as you get real feedback, we will be able to dive deeper on brainstorming the idea continue to shape the idea for success. .
- 39. Continue to seek feedback What is your value? Who is your customer? What product will be valuable? What profit do you make per product?
- 40. Summary and Next Steps
- 41. What we will learn in the next 5 classes: • It starts with an Idea • Find your Customer • Build your Product • Build a Profitable Company • Grow your Business
- 42. At the end of this course, you will have: • Completed many Iterations of the Business Model Canvas • Completed of a Successful 30-Second Elevator Pitch • Created of a Customer Discovery Analysis • Developed a Minimum Viable Product • Created of a Profitable Company • Understanding of a Fundable Business Plan • Have tools to grow your company
- 43. Additional materials Let’s watch Simon Sinek’s TED talk- Here’s the full 18 minute presentation. What’s your definition of a “startup” - http://goo.gl/s1qVJy Articulate which type of venture you’d like to launch and why - http://blogs.wsj.com/accelerators/2013/06/24/steve-blank-the-6-types-of-startups-2/ Establish a free Disciplined Entrepreneurship Toolbox venture profile and complete the introductory tasks - http://detoolbox.com/ Select an initial name for your venture - http://mashable.com/2013/07/20/startup-name/ Let’s hear from Eric Ries (video) about the most fundamental question all startups should ask.
- 45. How to use Homework Guide and Facilitator Guide. Please DELETE Slide after use. DELETE SLIDE AFTER FIRST USE
Hinweis der Redaktion
- Homework Guide: No notes here. Facilitators Guide: This should be the slide on the screen, when students enter the room.
- Homework Guide: No notes needed Facilitators Guide: Share the following as things they will be able to do: Understand the process and phases of Startup School Be able to differentiate your Why? Understand the commitment to this course. Understand why ASU has invested in these resources. Understand how to increase your success as a startup entrepreneur.
- Homework Guide: No notes needed, follow Facilitators Guide below Facilitators Guide: Spend a couple minutes discussing each question: What would success look like to you as an entrepreneur? What problem are you solving with your product or service? What value are you creating with your product or service?
- Homework Guide: No notes needed Facilitators Guide: Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.
- Homework Guide: No action required Facilitators Guide: Action Required DELETE “UPDATE WITH YOUR BIOGRAPHY” Who am I? REPLACE MY BIO HERE WITH YOUR BIOGRAPHY> Add your bio here for other Facilitators. In Facilitation Training, have Facilitators create their own bios.
- Homework Guide: Follow notes below Facilitators Guide: Hit play by selecting the picture. https://www.youtube.com/watch?v=xYwTAJMbFy8 Mikaila Ulmer is only 11 years old but she's all about the business of bees. She's a social entrepreneur, public speaker, philanthropist and a savvy 6th-grader from Austin, Texas whose signature venture, "Me & The Bees" lemonade — developed from her great-grandmother's 1940 recipe — is now a thriving national business. After securing $60,000 on the hit TV show "Shark Tank," last year, Mikaila's lemonade will now be sold in 55 Whole Food stores — the world's leader in natural and organic foods — in states including Texas, Oklahoma, Arkansas, Louisiana and Florida. While accepting her honors as one of the Movement50 (MVMT50) Top 10 Innovators of the Year at the South by Southwest festival, Mikaila also announced expanded distribution through UNFI (United Natural Foods), a leading national distributor of natural foods and beverages. <img class="img-responsive img_inline" src="http://media1.s-nbcnews.com/j/newscms/2016_12/1473456/mikaila_and_dad_shark_tank_c2015_american_broadcasting_companies_inc_f13a827825e488f3d9c6e82b85aaf9fa.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/> Mikaila Ulmer with her father on the TV show, "Shark Tank," where she secured $60,000 for her business. Michael Desmond / Michael Desmond Mikaila, who started her lemonade business in 2009, said the operation takes organization, commitment and energy. "I work on the business after school, after I do my homework, and on weekends and during spring breaks," Mikaila said in an interview with NBCBLK. "There are not too many times when I feel stressed." But Mikaila didn't always like bees. "When I was four years old, I got stung by two bees in one week," she said. "It was painful. I was terrified of bees." Mikaila said her mother, D'Andra, turned the scary experience into an insect research assignment where Mikaila learned that bees could possibly become extinct in the years to come. "And then it clicked!" she said. Mikaila decided to create a lemonade business and sweeten her lemonade with honey instead of sugar or artificial sweetener, which would be healthier, save the bees, and support beekeepers. <img class="img-responsive img_inline" src="http://media1.s-nbcnews.com/j/newscms/2016_12/1473486/beekeeper_mikaila_c_me_the_bees_2f64a65a5c5fcf341dff4635cfdb9268.nbcnews-fp-360-360.jpg" alt="Image: Mikaila Ulmer" title="Image: Mikaila Ulmer" itemprop="image"/> After getting stung by bees when she was four, Mikaila Ulmer's fear of bees shifted to a fascination. Ulmer became an activist after she learned how crucial honeybees are to sustaining life. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees For Mikaila, her enterprise is an environmental and social mission. She donates a portion of the profits from the sale of her lemonade to local and international organizations that are trying to save the honeybees. Honey bees pollinate more than $15 billion of crops each year, about one-third of American food groups, including cherries and apples. "Last year, beekeepers lost 40 percent of all their hives," Mikaila said. "Bees are dying." She quoted Albert Einstein who said: "If the bee disappeared off the surface of the globe then man would only have four years of life left." Today, Mikaila leads workshops on how to save the honeybees, and she participates in social entrepreneurship panels. "I think she is a pretty hard worker," D'Andra Ulmer, Mikaila's mother, told NBCBLK. "I'm impressed with how she gets her homework done during her travels. She has a gift for public speaking but what makes me very proud is that she is not only a smart entrepreneur but she's a good person and she's kind to people. That's more important than business." <img class="img-responsive img_inline" src="http://media2.s-nbcnews.com/j/newscms/2016_12/1473496/taste_test_c_me_the_bees_fe3bbdbe64f47664f81b6359354da203.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/> Founder of BeeSweet Lemonade Mikaila Ulmer tests out a sample of her product. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees Mikaila said when she first started her lemonade operation, her friends were skeptical. "At first, they didn't believe me," she said. "Now I am helping my friends start their own businesses." But Mikaila is busy for a school-age girl. She appeared on the television show "Shark Tank" where she was poised during her presentation. "I was nervous and excited," she said. "Not everyone gets an opportunity to pitch their products in front of millions of people and make a deal so I was excited and grateful." FUBU CEO Daymond John, an investor on "Shark Tank," said he was pleased to join Mikaila's team. "Partnering with Mikaila made perfect sense," John said in a statement. "She's a great kid with a head for business and branding," Mikaila also attended the White House Kids' State Dinner last year where she met President Barack Obama. "The President said 'sorry to crash the party!' It was very cool," Mikaila said. <img class="img-responsive img_inline" src="http://media2.s-nbcnews.com/j/newscms/2016_12/1473481/mikaila_at_the_white_house_c_me_the_bees_a9907cce82a973d8ab6725ab14562882.nbcnews-fp-360-360.jpg" alt="" title="" itemprop="image"/> 11-year-old Mikaila Ulmer poses in front of the White House. Ulmer met President Barack Obama in 2015 when she attended the White House Kids' State Dinner. Courtesy of BeeSweet / Me & the Bees / Courtesy of BeeSweet / Me & the Bees She will return to the White House in April for the annual White House Easter Egg Roll. And in June, Mikaila will travel to Cape Town, South Africa to speak to young girls about entrepreneurship. "I'm very excited," she said. In the meantime, Mikaila said she is moving forward with creating new lemonade flavors as her business continues to expand. "I want to help save the bees," she said, "and use my great-grandmother Helen's lemonade recipe."
- Homework Guide: Follow notes below Facilitators Guide: Overview of 6 Modules – 1. Overview is a chapter to introduce the concept of the simplified canvas. 2. Idea chapter is how to test your idea. 3. Customer is finding your customer. 4. Product is knowing that satisfies a need for that customer. 5. Profit is understanding the cost and pricing of your product or service. 6. Growth is all about growing your product or service.
- Homework Guide: No notes needed If in online course, introduce yourself in chat to other students, read 3-5 others bios. Facilitators Guide: Now go around the room and introduce yourself: Who you are? What you want to learn? Why you are here?
- Homework Guide: Follow notes below Facilitators Guide: Click picture to play video, this is the overview of a lean startup. Today we will cover what a lean startup is and how we leverage this to reduce
- Homework Guide: No notes needed Facilitators Guide: Here are a couple key definitions that will help us as we move through the material: Startup: An organization formed to search for a repeatable, predictable, scalable & sustainable business model to apply innovation. Business Model: How a company creates, delivers and captures value.
- Homework Guide: Follow notes below Facilitators Guide: Lesson 1, Why? Let’s review why you are here?
- Homework Guide: Follow notes below Facilitators Guide: Why? Simon Sinek is fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
- Homework Guide: Follow notes below Facilitators Guide: If you have only 5 minutes, choose this link. If you have time to fill and need an 18 minute break, use the longer video.
- Homework Guide: Follow notes below Facilitators Guide: Spend a few minutes reviewing the definitions of the Golden Circle – What, How and Why? What – Every organization on the planet knows what they do. These are the products they sell or the services that they offer. How – Some organizations know How they do it. These are the things to make them special or set them apart from their competitors. Why – Very few organizations know Why they do what they do. Why is not about making money. That’s a result. It’s a purpose. Cause or Belief. It’s the very reason your organization exists.
- Homework Guide: Follow notes below Facilitators Guide: Have each member in the class write down their “why” after they have watched the video and discussed.
- Homework Guide: Skip Facilitators Guide: Share that we will be introducing the Simplified Business Model Canvas.
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on IDEA. Ask and have people write answers down to a handle on the content. Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on CUSTOMER. Ask and have people write answers down to a handle on the content. Customer Segments: (When introducing new terms, make sure you are ready to define. DEFINE HERE For whom are we creating value? Who are our most important customers? Channels: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our Channels integrated? Customer Relationships: What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PRODUCT. Ask and have people write answers down to a handle on the content. Key Activities: DEFINE HERE What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PROFIT. Cost Structure: DEFINE HERE What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams: For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues?
- Homework Guide: Follow notes below Facilitators Guide: Growth Hacking is …. We will use this structure to expand each box’s impact with Growth Hacking. We will improve our idea with continuous feedback, find new customers through Growth Hacking, improve the product, its virility, and customer desire for your product with these principles.
- Homework Guide: Follow notes below Facilitators Guide: What is this? Answer: Hopefully a lemon.
- Homework Guide: Follow notes below Facilitators Guide: How do we reinvent the Lemonade Stand?
- Homework Guide: Follow notes below Facilitators Guide: Group in groups of 3-4, 30 minutes. Task to complete: Name Lemonade Stand Company Answer questions in Simplified Business Model Canvas for your teams Lemonade Stand Make up any conflicts, define with assumptions There are no rules You will present to class
- Homework Guide: Follow notes below Facilitators Guide: Does your idea add value? Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- Homework Guide: Follow notes below Facilitators Guide: What is value?
- Homework Guide: Follow notes below Facilitators Guide: Price is what you pay, value is what you get. - Warren Buffet
- Homework Guide: Follow notes below Facilitators Guide: Innovation Exercise Take an idea you have or a business you admire and use the Simplified Business Model Canvas to work through it, answering all the questions provided.
- Homework Guide: Follow notes below Facilitators Guide: Spend 10 minutes on each section, asking these questions to get people thinking: Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- Homework Guide: Follow notes below Facilitators Guide: Spend 10 minutes on each section, asking these questions to get people thinking: Customer Segments: For whom are we creating value? Who are our most important customers? Channels: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our Channels integrated? Customer Relationships: What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- Homework Guide: Follow notes below Facilitators Guide: Spend 10 minutes on each section, asking these questions to get people thinking: Key Activities: What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- Homework Guide: Follow notes below Facilitators Guide: Spend 10 minutes on each section, asking these questions to get people thinking: Cost Structure: What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams: For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues?
- Homework Guide: Follow notes below Facilitators Guide: Next, we will cover the Value Proposition and its relationship to the Elevator Pitch.
- Homework Guide: Follow notes below Facilitators Guide: Pitch your Idea With your simplified canvas complete, select three classmates to pitch your idea and get feedback. *If you are online, pitch your idea to three friends.
- Homework Guide: Follow notes below Facilitators Guide: 1 sentence about to introduce the idea. 1 sentence defining who your customer. 1 sentence defining what your product does. 1 sentence about how this will be profitable. 1 sentence about what you are looking for.
- Homework Guide: Follow notes below Facilitators Guide: Groups of 3 to talk about their pitches and give feedback. Give feedback on other pitches Write down or now take the class and ask for feedback on their pitch, identify good pitches, where they could be improved.
- Homework Guide: Follow notes below Facilitators Guide: Homework. Pitch your idea to 10 people and get feedback using the Pitch Feedback Form.
- Homework Guide: Follow notes below Facilitators Guide: Why does it matter? Getting started is half the battle, as others gain interest in your idea and as you get real feedback, we will be able to dive deeper on brainstorming the idea continue to shape the idea for success.
- Homework Guide: Follow notes below Facilitators Guide: Continue to seek feedback What is your value? Who is your customer? What product will be valuable? What profit do you make per product?
- Homework Guide: Follow notes below Facilitators Guide: Nothing required.
- Homework Guide: Follow notes below Facilitators Guide: Thanks for working through Session 1: From Idea to Profit. This should give you the framework for which the next 5 weeks are built. From here, we dive deeper into “It starts with an idea.” We will create a relationship between your idea and customer, hopefully solving a problem for a specific customer. Then build that product with some design thinking and rapid proto-typing. The course will share a framework for success in “Build a Profitable Company.” Finally, we will use Growth Hacking to Grow your Business. It starts with an Idea Find your Customer Build your Product Build a Profitable Company Grow your Company
- Homework Guide: Follow notes below Facilitators Guide: Preparing Startup School students for graduation is more about creating the essentials for a Startup. It is not about grades and homework, it is about knowing what it takes to create a successful startup. We hope that the course work prepared for you will give you the tools to launch a business with completion of the following: Completed many Iterations of the Business Model Canvas Completed of a Successful 30-Second Elevator Pitch Created of a Customer Discovery Analysis Developed a Minimum Viable Product Created of a Profitable Company Understanding of a Fundable Business Plan Have tools to grow your company Any questions?
- Homework Guide: Follow notes below Facilitators Guide: Here are some materials not required in the course, yet may be substantive. Dive deeper on areas you want to know more. Be prepared to share one thing you learned with the class from additional materials.
- THE END
- Homework Guide: See Facilitators Guide notes below. Facilitators Guide: Print with Notes, go to Print and under Layout, select Notes, as circled in RED.