1. Apple Inc.

2. Group No 2
Mrunali Ghogale-
1111
Kavita Gupta -
1112
Sachin Gupta-1113
Neha Hirloskar-
1114
Aakash Jadhav-
1115
Ritu Jaiswal-1116
Shilpa Kamble-
1117
Shraddha
Kamble-1118
Firoz Khan-1119
Gulafsha Khan-
1120
Shivani Shinde-
1153

3. FOUNDATION OF APPLE
Steve Jobs and
Steve Wozniak laid
the foundation of
APPLE
COMPUTERS INC.
on April 1,1976 to
sell the Apple 1
(personal
computer kit)

4. NAME AND LOGO
The name was taken by Steve Jobs.
The first Apple logo was designed by
Ron Wayne, co-founder of Apple
Computer. It was rather a picture
than a logo. It showed Sir Isaac
Newton sitting beneath the famous
Apple tree thinking about gravity

5. NAME AND LOGO
In 1977 Jobs asked the art designer Rob
Janoff to design the new Apple logo.
The new logo had a simple shape of an
Apple, bitten into, with the colors of
the rainbow in the wrong order.
In 1997, Steve Jobs decided to drop the
multi-colored Apple logo and replace it
by a solid-colored logo. The first Apple
computers to feature the new logo were
the new PowerBook G3s in 1998

6. THE EVOLUTION OF A BRAND

7. VISION STATEMENT
"Man is the creator of change
in this world. As such he
should be above systems and
structures,
and not subordinate to
them."

8. MISSION STATEMENT
"Apple is committed to bringing
the best personal computing
experience to students,
educators, creative
professionals and consumers
around the world through its
innovative hardware, software
and internet offerings”

9. The start…
1975 – Steve Wozniak was working for
Hewlett Packard (calculator
manufacturers) by day and was a
computer hobbyist by night.
He realized that the prices of some
computer parts had gotten so low he
could buy them himself.
Decided to work with fellow hobbyist
Steve Jobs to build their own computer
On 4/1/1976 – released the Apple I (for
$666) and started Apple Computers.
Had 8 KB of RAM.

10. Apple 1976-84
APPLE 1
(LAUNCHED ON 1 JULY 1976)

11. Apple 2
[April 16th 1977]
Apple 3
[May 19th 1980]

12. Apple Lisa
[JANUARY 1st
1983]
Apple Lisa 2
[ January 1st 1984]
Macintosh
[ January 24th
1984]

13. Apple Inc Headquarters
Apple Campus, 1
Infinite Loop,
Cupertino,
California, U.S.

14. Best Known Products
Hardware line:
Macintosh line of personal
computers
iPod portable media players
iPhone
Software products:
Mac OS X operating system
iTunes media browser
iLife – iMovie, iTunes, iPhoto
Final Cut Studio – video editing

15. The i Products

16. The Number Game
• Operating income
US$ 55.241 billion (2012)
• Net income
US$ 41.733 billion (2012)
• Total assets
US$ 176.064 billion (2012)
• Total equity
US$ 118.210 billion (2012)

17. Competitors in computer in
U.S.A.
Dell
Hewlett-Packard
International Business
Machines[IBM]

18. Current CEO of Apple Inc
“TIM COOK”

19. SWOT ANALYSIS
STRENGTHS
One of the oldest
hardware
manufacturers.
Control over the
product.
High quality product.
Easy to carry products
Huge consumer base
loyal to apple
WEAKNESSES
Focusing on internal
engg. more than
marketing
High price
Consumer faced
problems with faulty
batteries
Not issued dividends

20. SWOT ANALYSIS
OPPORTUNITIES
Less expensive
Product line is
attractive.
iPods can
communicate.
New car models with
iPod connectivity.
THREATS
Pressure from
competitors.
Substitution effect
Technology changes at
a rapid rate.
Forced to develop new
products.

21. The end