Haldiram Foods International Ltd is an Indian food products company established in 1941 in Rajasthan. It produces a variety of Indian snacks and sweets. Some of its popular products include bhujia, namkeen mixtures, and sweets. It has expanded across India as well as internationally, with distribution in various countries including the US, UK, Middle East and Asia. Haldiram aims to cater to the tastes of local customers in different regions by offering customized products. It also launches special seasonal products. The company focuses on competitive prices, wide distribution network, and promotional activities to market its brands effectively.
2. Name :- Haldiram Foods International Ltd
City :- Nagpur
Zip/Postal Code :- 440008
Country :- India
Website :- http://www.haldirams.com/
Products :- - Asian Foods
- Candy & Confectionery
- Processed Food
- Snacks
3. Beginning of way back in 1941 in Rajasthan
The brand name HALDIRAM BHUJIWALA was
introduced
Subsequently reach extended 1958 to Kolkata
and further to west India & never looked back.
1983 opened shop in Chandni Chowk the main
hub of commercial centre in Delhi.
Prime focusing was on sweets & namkeens.
It was lead by three brothers Shri Moolchand,
Shri Satyanarain and Shri Rameshwar
5. 1. Company Manufacturing Unit
2. Carrying & Forward Agent
3.Distributor’s
4. Retailor’s
5. Consumer’s
6. 1. U.S.A .
2. U.K.
3. Germany
4. Spain
5. Holland
6. Switzerland
7. France
8. Italy
9. U.A.E.
10. Kuwait
11. Qatar
12. Bahrain
13. Saudi Arabia
14. Australia
7. 15. New Zealand
16. Japan
17. Shri Lankha
18.Thailand
19. Nepal
20.West Indies
Etc…
8. Fritolays, ITC, Parle (chips)
Fritolays-Lehar, Bikaner (Mixtures)
HUL- Aakash Namkeen ,Kissan, Gopal Ji,
Hamdard, Fun Foods,
Mapro, Kraft foods- Hershey’s (Flavored
Syrup)
Traditional food outlets & sweet shops on
local level.
9. • Quality
• Best packing strategy
•Vast market coverage
• Number’s of year’s experience
• Performance & quality lead to big
competition
• Staff’s are very sensitive & customer friendly
about the complaints
10. HALDIRAM PROVIDES A SAVORY SNACKS AS CUSTOMERS
TASTE & PREFERENCES.
As WOMEN are the buyers for household needs and the
deciding.Factor on what to be served to the guests, Haldiram
targets them for their Nankeens. Minute Khana for those ready-
to-eat food needs.
Takatak &Whoopies for KIDS.
In Mithai also, they have come with sugar free sweets for the
“diabetic” or HEALTH CONSCIOUS CUSTOMERS.
Further, there is something for everyone in Haldiram’s varied
product range, such as, and the all famous Mithai for everyone at
home.
11. PRODUCT : Haldiram offers a various products as per customers
requirement such as sweets, dairy products, snacks etc.
PRICE : Competitive price to penetrate the unorganized markets.
Prices varies according to weights & type of Namkeens & raw
materials.
PLACE : Where customers can purchase the product is also an
important factor in determining sales. It is available at Railway
outlets & Retail Shops. It is also available in rural & urban areas.
PROMOTION : High awareness among the customers. High brand
loyalty for Haldiram products.
12. Haldiram’s customizes its products to suit the tastes and
preferences of customers from different parts of India. It
launched products, which catered to the tastes of people
belonging to specific regions. For example it launched
‘Murukkus’ a south Indian Snack and Chennai Mixture’ for
south Indian customers. Similarly Haldiram’s launched
‘bhelpuri’ keeping in mind customers residing in western
India.The company offered certain products such as
‘Nazarana’, ‘Panchratan’ and ‘Premium’ only during the
festival season in gift packs.These measures have helped
Haldiram’s compete effectively in a market that is flooded
with a variety of snack items in different shapes, sizes &
flavors. It has also recently launched biscuits & cookies.
13. Haldiram’s offers its products at competitive
prices in order to penetrate the huge
unorganized market of namkeens and sweets.
The company pricing strategy has taken into
consideration the price conscious nature of
consumers in India.The prices also vary on the
basis of the type of namkeens and the raw
materials used to manufacture it.The cost of
metallized packing also has an impact on the
price, especially in the case of snack foods.
14. The Haldiram’s products are distributed all over the country
and outside country also.Haldiram’s is successfully exporting
its products to USA, UK, Australia, Middle East& Far East
Countries, Germany, Philippines, New Zealand, Nepal, Sri
Lanka, UAE,France, Spain, Italy, Holland, Japan, etc.
C&F agents receive a commission of around 5% while
distributors earn margins ranging from 8% to 10%.The retail
outlets earn margins from14% to 30%. At retail outlet level,
margins vary according to the weight of packs sold.Retailers
earn more margins ranging from 25% to 30% .
15. Haldiram’s product promotion had been low
key until competition intensified in the
snack foods market.The company tied with
‘ProfileAdvertising’ for promoting its
products. Attractive posters, brochures and
mailers are designed to enhance the
visibility of the Haldiram’s brand.
During festival season, Haldiram’s products
are sold in attractive looking special gift
packs.
16. Packaging is an important aspect of Haldiram’s
product promotion.
Since namkeens are impulse purchase items, attractive
packaging in different colors
influences purchases. Haldiram’s uses the latest
technology (food items were
packed in nitrogen filled pouches) to increase the shelf
life of its products.While
the normal shelf life of a similar product is under a week,
the shelf life Haldiram’s
product is about six months.The company projects the
shelf life of its products as
its unique selling proposition.
17. VISION
Haldiram’s vision is to create and sustain leadership position in the Indian
food market.They aim to grow beyond boundaries of India and
bringglobal recognition to India for quality and efficiency.
MISSION
The mission is to create the best quality products and satisfied consumers.
Supporting India's growth in the FMCG segment through speed,
efficeancy and innovation.
VALUES
Commitment- Haldiram is committed to serve quality products and
service to the consumers always.
Excellence-The Company persistently strives for continuous
improvement and excellence in products, processes, and services.
Passion.The Company is passion about its brands, products and people
and for delivering the best to the consumers.
Transparency-The Company practices total transparency in business
functioning. customer & supplier transactions and HR policies.
