This document contains a summary of a presentation on the opportunities and challenges of ICT for education. It discusses how the internet has become the dominant cultural force and how education must now compete for students' attention with online content and experts that focus on behavioral change. It also provides numerous links to digital tools and resources that can be used to support learning, including augmented reality apps, video tools, and websites for images, videos and other media that can be used for educational purposes under creative commons licenses.
20. •The Internet - the dominant cultural force
•Multiple demands on viewer attention
•TV & BBC no longer the keeper of culture
•Rivals spend $$££ in content creation
•Peer-created content
•Experts, AI, and $$££ focus on behavioural
change
Blue Peter - 2019
21. •The Internet - the dominant cultural force
•Multiple demands on learner attention
•Education less force as transmitter of culture
•In competition with ‘attention’ experts, AI, and
$$££ focus on behavioural change.
Blue Peter - 2019Blue Peter
22. •The Internet - the dominant cultural force
•Multiple demands on learner attention
•Education less force as transmitter of culture
•In competition with ‘attention’ experts, AI,
and $$££ focus on behavioural change.
Blue Peter - 2019Blue Peter
23. The Race for Attention
Computers As Persuasive Technologies = CAPT
“Behaviour Design”
https://pixabay.com/en/gambling-slot-machine-casino-game-602976/
25. “You know, think about it, when you watch a
show from Netflix and you get addicted to it, you
stay up late at night.
We’re competing with sleep, on the margin.
And so, it’s a very large pool of time.”
Reed Hastings, CEO Netflix, 2017
https://www.theguardian.com/technology/2017/apr/18/netflix-competitor-sleep-uber-facebook
The Race for Attention
26. “You know, think about it, when you watch a
show from Netflix and you get addicted to it, you
stay up late at night.
We’re competing with sleep, on the margin.
And so, it’s a very large pool of time.”
Reed Hastings, CEO Netflix, 2017
https://www.theguardian.com/technology/2017/apr/18/netflix-competitor-sleep-uber-facebook
The Race for Attention
27. The classroom is now in a vital
struggle for survival with the
immensely persuasive "outside"
world created by new informational
media.
Education must shift from
instruction, from imposing of
stencils, to discovery - to probing
and exploration and to the
recognition of the language of
forms.
The Medium is the Massage, 1967
Pawel Kuczynski
https://www.pictorem.com/profile/Pawel.Kuczynski
34. Simple search option to return
images that:
are Age Appropriate
have Automatic Citation
are Creative Commons Licensed.
http://www.photosforclass.com/