Thailand's Cut Orchid Export to India 2015

2
Assignment
This assignment submitted
in partial fulfillment of the
requirements of 1210322
International Logistics and
Supply Chain Management
Course,
Mae Fah Luang University,
First Semester, 2015
GROUP MEMBER
5531210128
Mr. Nattapol Wattana
5531210150
Mr. Tanade Sirinumas
5531210164
Miss Noppasorn
Amphanratana
5531210301
Miss Waranchaya Deeluea
5531210302
Mr. Waranyou Athajar
1
2
3
4
5

3
Content
Industry Overview 6
Company’s Profile 8
Production 10
Current Market 14
New Market Opportunity 15
Market Analysis 18
Competitive Advantage Matrix 19
Diamond Model 21
SWOT Analysis 26
Logistics and Supply Chain Management 31
Logistics and Delivery System 32
Mode of Transport 32
Container Management 34
Logistics Costs 35
Supply Chain 36

4
Content
Business Model Canvas 39
Customer Segmentation and Targeting 40
Value Proposition Canvas 42
Marketing Mix 44
Product 45
Price 48
Place 48
Promotion 49
Marketing Plan 50
Risk Analysis 51
Internal Risk 52
External Risk 53
Business Plan 55
One Page Business Plan 56
References 57
Appendix 61

6
ORCHID EXPORT
INDUSTRY
Industry Overview
Thailand is the most important tropical orchid planters in the
world, especially Dendrobium because of appropriate weather. Thai
Orchid Industry has developed the process of orchid planting in
order to trade and export for 50 years and has become the first
rank of country exporting tropical orchid of the world by having the
value of exporting plant orchid from 553 million (in 2011) to 760
million (in 2014) or growing up around 37.46% (Office of Agricultural
Economics, 2015).

7
The value of exporting plant orchid of Thailand increases from 553 million
(in 2011) to 760 million (in 2014) or growing up around 37.46%.
-
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
2011 2012 2013 2014
Value(Baht)
Value of Exporting Plant Orchid
37.46%

8
Company’s Profile
Thai Tewa Orchid Co., Ltd.
We grow elegance for your banquets.
hai Tewa Orchid Co., Ltd., owner of Angel Orchid Garden, is orchid
producer and exporter that has operated over 25 years by exporting
orchid to Japan under the “Ran No Tenshi” brand that have over 250
customers. The company is also expanding their market to India to meet high
demands in Indian orchid market under the Thai Tewa Orchid brand.
Tel. 032 916 000
www.angelorchid.co.th
T

9
Address:
Angel Orchid Garden
69, Moo 6, Cham Rae, Photharam,
Ratchaburi, Thailand 70120
Reason why we locate in Ratchaburi:
Because there is an orchid cluster
called “Orchid Cluster Ratchaburi
Group.” The cluster was aim to boost
competitive rivalry within cluster. The
Orchid Cluster Ratchaburi Group is not
only an orchid producer but they are
also the exporter of orchid flowers that
reached international standards (Office
of the National Economic and Social
Development Board, 2011).

10
Production
Area:
26 Rai 1 Ngan and 58 Square wah
or 42,232 square meter
Production Plan:
18 employees
3 shift: 05:00 - 13:00,
13:00 - 21:00, and 21:00 - 05:00
Capacity:
10,600 stems per day
or 53 large carton boxes per day

11
Production Processes
Source: Kaset Hot News, 2015
1 2 3 4
Select Slice Classify Place
orchid flower
stems with 60
to 70 percent of
the blooms
open.
horizontally
through the
stem with the
knife.
and sizing of cut
orchid by its
quality and
length span.
the cut orchids
in form of
bundle.

12
5 6 7 8
CUT Place Put bundle
off the bottom
of the stem in
the same
manner.
its end
immediately
into the bucket
of preservation
solution and
allow the
orchid’s stem to
soak for 4-10
hours.
the tube that
contain water
with glucose to
the end of stem.
up the cut
orchids.

13
9 10 11 12
classify wrap pack move
and sizing of cut
orchid.
them with OPP
plastic that
describe their
size and quality
class.
them into inner
tray and then
to the large
carton box with
clear labeling.
them to
controlled
temperature
room.

14
CurrentMarket
We produce pinky shade of cut Dendrobium orchids which resembled to the
color of Sakura petals which mostly Japanese prefer and wrap them into a
bouquet then export to Japan via Japan Airlines to Haneda Airport. After the
orchid arrived at the airport, we will use car transport transfers the orchid to
Ota Flower Auction Market and distributes to other points of the country for
selling to the end customers.

16
India has the potential to become the export orchid market of Thailand, especially
wedding planner industry and hotel industry.
Launchanewproduct/enteranewmarket
Our new product is Dendrobium
orchids which have more colors and
dyed orchids because, nowadays,
Indian people are not much
interested in the various type of the
orchid, they tend to prefer
Dendrobium orchids (Department of
International Trade Promotion, 2014,
p. 10). In addition, they prefer natural
color orchids such as purple and
white orchids, vibrant color orchids
(both monochrome and two-tone
colors), and dyed orchids such as
blue and green orchids which is their
personal taste in order to set their
wedding event (Prathumpong,
Pattanakiat, and Sukprasert, 2013, p.
38 - 46). Indians also believed that
high quality orchids represent their
wealthy. In order to meet Indian
demand, we create our new product
which is cut Dendrobium orchids that
have various color and color dyed
orchid.

19
COMPETITIVEADVANTAGE
MATRIX
Thailand has strong country-specific advantage and strong firm-specific advantage.
Strong
Country-specific advantages
Weak
Country-specific advantages
Weak
Firm-specific
advantages
Strong
Firm-specific
advantages

20
COMPETITIVEADVANTAGE
STRONG COUNTRY-SPECIFIC ADVANTAGE
STRONG FIRM-SPECIFIC ADVANTAGE
Thailand is the largest exporter of fresh orchid cut flowers to India devoting
80.67% of total import followed by Netherlands 15.54%, New Zealand 2.29% and
China 1.50% respectively. The import of fresh orchid cut flowers is being made
into two categories which are orchids with tube and orchids without tube (loose
orchid). All the import of loose fresh cut orchids is from Thailand and orchids with
tube are from many countries by the dominant 95% of cut orchids are
Dendrobium. Countries that export Dendrobium orchid to India are Thailand and
Netherlands, but market share of Thailand’s Dendrobium orchid is much higher
than Netherlands. Also, Indian people tend to do business based on trust and
building relationship, so they tend to order goods from the same supplier.
Moreover, the quality of the orchid from Thailand is better than other
countries. From all of these factors made Thailand be number one orchid
exporter to India.

21
DIAMOND MODEL
Factor conditions
 As Thailand located in tropical
climate, so it has benefit in
order to produce Dendrobium
orchids.
 There are many professional
orchid agriculturists in
Thailand.
 Agriculturists can access easily
to financial support.
 Thailand also has laboratory
for orchid growing
improvement.
 Thai Cargo and BFS are
operators who provide 16,000
cubic meters of cold chain
storage at Suvarnabhumi
airport
 Thai orchids can export to
Japan, the major market, 8,000
tons according to Japan–
Thailand Economic Partnership
Agreement (JTEPA) but
Thailand can produce only
2,000 to 3,000 tons which is
the opportunity loss because
poor quality of orchids.
Demand condition
 80% of imported flowers in
India are orchid flowers which
mostly from Thailand.
 Indian use flowers for religious
ceremony, decorate in events
or festivals. Orchid mostly use
in hotel, temple, and wedding
decoration.
 Since 2013, India has moved
from rank 6 to rank 5 of the
exported cut orchids from
Thailand. Moreover, Thailand is
the only country that can
increase export value.
 Italy is the most important
market in European.
 Russia, Africa, Jordan and Israel
are the new countries who are
interested in Thai orchids.
 In 2015, the overall trend of
exporting orchids in many
market including Japan, USA,
Netherland, and China will be
better.

22
DIAMOND MODEL
Demand condition
(continued)
 The value of exporting orchids
on January to February in 2014
decreased as a result of
deceleration of global
economic.
 Another reason is price of
orchids during February to
March and August to October
2014 was declining as a result
of too much volume of
exporting orchids.
 The customers’ need always
wants new breeds despite
economic deceleration.
Firm strategy,
structure and rivalry
 Flower auction centre wants to
import orchids from Thailand
to meet their increasing
demand (International Trade
Centre, 2015).
 Taiwan is the most orchid
plant exporter with the export
value of 2,544 Dollar Taiwan.
While Thailand is the second
orchid plant exporter
(Department of International Trade
Promotion, 2011).
 High technology in Taiwan
entrepreneurs makes them can
produce more than Thailand
(Dou, 2013).
 Netherland uses automation in
the orchid’s plant process, for
example, each plant has a QR
code at the bottom of its
plastic pot. QR code will
gather the data on the
employees who handle the
orchids, adding more workers
productivity (Morris, 2015).

23
DIAMOND MODEL
Related and
supporting industries
 Orchids are used in the tourism
and hospitality industry
because they are the symbols
of exoticism and luxury.
Moreover, Tourism’s trend is
growing up faster than global
economic in 2015. By 2015, the
long-term forecast of global
tourism is continued annual
growth at 3.8% in the next ten
year to $11.4 trillion.
Government
 Department of International Trade
Promotion under the Ministry of
Commerce has established the
regulations for cut orchid exporters
to encourage more investments by
exempting export duty and
provided tax incentives for
exporting to some developed
countries (Department of
International Trade Promotion,
2014).
 The Board of Investment of
Thailand (BOI) has made the
special policies of investment
procedures about the ownership
ratio of Thai and foreigner that the
business that relate to orchid
production must has at least 51%
of Thai ownership in regard to the
low competition potential of Thai
orchid business owners.
Previously, BOI used to give the
permission to have up to 100%
foreign ownership in orchid and
other agricultural businesses
(Manager Online, 2009).

24
DIAMOND MODEL
Government
(Continue)
 Ministry of Agriculture and
Cooperative and The Secretariat
of the Cabinet have promote
Orchid Market with the
cooperation with members of
Thai Orchid Entrepreneur
Cooperative Ltd. to the long-
term goal of sustainability in
orchid price, equilibrium in
supply and demand and
increase the growth of orchid
export by exhibiting orchid
show and orchid market at the
provinces that located at the
border of Thailand to promote
Thai orchids to neighboring
countries, and promoting in
foreign countries like China,
Brunei and India (Ministry of
Agriculture and Cooperatives,
2015).
Government
(Continue)
 Ministry of Finance Tax Clinic
has provide the one point of
services which bring together
The Revenue Department, The
Excise Department and The
Customs Department to
encourage SMEs, small firms
and newcomers activities along
with providing all information
and knowledge about tariffs
(Ministry of Finance, 2013).

25
DIAMOND MODEL
In summary, Thailand has the opportunity to export orchid due to
increasing of demand in India. Moreover, Indian prefers imported orchids that are
expensive especially from Thailand which represent wealth and high social status.
Indian geographical and temperature are flavored for planting various type of
orchid flower. However, skilled labors are lacked to manage and develop orchid
business. In recent years, many of Indian companies have been imported orchid
sprout from Thailand and sell them to local growers. But that does not seem to
be effect the value of export cut orchids from Thailand to India due to a lack of
knowledge, proper plant material and techniques to grow high quality orchids on
a commercial scale. Furthermore, Thailand has the facility to support the
business, for example, 16,000 cubic meters of cold chain storage at Suvarnabhumi
airport. In rivalry aspect, Taiwan is the most terrible competitor because they has
high technology and is the 1st orchid plant exporter while Thailand is the 2nd
orchid plant exporter. However, Thailand is also the 1st of cut orchid and get the
support from government and many industry such as tourism and hospitality
industry.

27
STRENGTHS
1
Our orchid is
high orchid
quality and
guaranteed by
Thai
Agricultural
Standard (TAS
5001-2009)
2
The weather,
humidity and
geography are
suitable for
planting the
Dendrobium.
3
Thai orchid
planters
gather to
develop and
improve the
orchid quality
and
transportation.
4
Thai orchids
are well
known in
international
markets.
5
There are high
innovation
and
technology to
develop new
orchid breeds.
6
Dendrobium
orchids can be
planted all
year round.

28
WEAKNESSES
1
Orchids are
perishable
goods.
2
Shortage of
skilled labors.
OPPORTUNITIES
1
Indian is
interested in
Dendrobium
orchids which
is the most
production
from
Thailand.
2
India and Thailand have long relationship
history. To celebrate 66 years of
diplomatic relations in 2013, India’s ‘Look
East’ policy and Thailand’s ‘Look West’
policy have been harmonizing in
associating bilateral relations, including
economic and commercial linkages
(Embassy of India, 2015).

29
THREATS
1
Imported orchid
from Thailand is
more expensive
than local flower in
India, due to
imported flower
need to pay tax
around 28.3
percent.
2
Transparency
International's
Corruption
Perceptions Index
for 2014 ranked
Thailand 85 out of
178 countries which
reflect to sign of
widespread bribery,
lack of punishment
for corruption and
public institutions
that don’t respond
to citizens’ needs.
3
India has the
opportunity to
cultivate orchid, so
they do not need
to import orchid
(Vellekoop, 2015).

31
LOGISTICS
AND
SUPPLY
CHAIN
MANAGEMENT

32
LOGISTICS AND DELIVERY SYSTEMS
Our company chooses DAT (Deliver at Terminal) that seller must be
responsible for products until they are offloaded from carrier to destination such
as terminal.
MODE OF TRANSPORTATION
In domestic transport, we select Bangkok Cold Storage to be our logistics
provider to deliver orchids to airport to send to India by using cold system to
handle our orchids.
In International transport, we select air transport because orchid is
perishable goods, so it needs speed to deliver. Moreover, we choose Thai Airways
International Public Company Limited to deliver our product because of its
quality during deliver.
Thai Airways
Day of
Service per
Week
Departure
Time
Flight No. Arrival
Time
Stop Freight
Rate per
Kg. (THB)
7 18.55 TG 317 22:00 Nonstop 50.54
The freight rate is calculated from this rate of Thai Airways:
Unit: USD
Country Destination Over 45 kgs. Over 500 kgs.
India Mumbai 1.40 1.20

34
CONTAINER MANAGEMENT
Size of our large carton box: 580 x 380 x 74 mm.
We export 53 large carton boxes per day.
Size of our extra large carton box: 600 x 400 x 390 mm.
Extra large carton box contains 5 of large carton boxes.
So we export 10 extra large carton boxes and 3 large carton boxes. ----------------
LD3-COOLTAINER’s dimension: 79 x 60.4 x 64 inches
= 2,006.6 x 1,534.16 x 1,625.6 mm.
LD3-COOLTAINER’s area: 3,078,445.456 mm2
(2,006.6 mm. x 1,534.16 mm.)
Extra large carton box’s area: 240,000 mm2
(600 mm. x 400 mm.)
3,078,445.456  240,000 ≈ 12 -------------------
LD3-COOLTAINER’s height: 1,625.6 mm.
Extra large carton box’s height: 390 mm.
1,625.6  390 ≈ 4 -------------------------------------
 × ; 12 × 4 = 48
One of LD3-COOLTAINER can contained 48 of extra large boxes.
; We export about 10 extra large carton boxes per day.
So we need only one LD3-COOLTAINER.

35
LOGISTICS COSTS
Our company has the logistics costs from 3 major activities namely
Warehousing (included electric cost and labor), Packaging, and Transportation
(Divided to Domestic and International) which are shown in the following table.
Unit: THB
Logistics Activities Cost per box Cost per stem
Warehousing 2.8 0.014
Packaging 110 0.55
Domestic Transportation 72.81 0.364
International Transportation 253.357 1.267
Total 438.968 2.195

37
SUPPLY CHAIN
SUPPLIERS
Doi Tung Development Project
Laboratory service on tissue culture and seed germination
Bangkok Flowers Centre Co., Ltd.
Laboratory service on tissue culture and seed germination
Siam Makro
Packaging wholesaler
BEI Hawaii
Chemical and fertilizer supplier
PRODUCER
Cut Dendrobium orchid producer

38
LOGISTICS PROVIDERS
Thai Airways International
Air cargo service provider
Bangkok Cold Storage Service Ltd.
Cold storage service and transportation provider
CUSTOMERS
Domestic:
 Pak Khlong Talat and Talad Thai market
International:
 Hotels in Mumbai, India
 Wedding Planners in Mumbai, India
 And Orchid Flower Dealers in Mumbai, India

39
Business Model Canvas
Key
Partners
Suppliers
Government
Organizations
Cooperatives
Logistics
Providers
Key
Activities
Take care
of orchid
Cut & pack
Develop breed
Value
Proposition
High
quality cut
Dendrobium
orchid
for customers’
best banquets
Customer
Relationship
Satisfy
customers’
expectation
Customer
Segments
Domestic
market
Hotels,
Wedding
Planners,
and Orchid
Flower Dealers
in Mumbai, India
Key
Resources
Breed
of orchid
Cut & pack
technique
Channels
Website
Telephone
Email
Cost
Structure
Operating cost
Administration cost
Marketing Cost
Revenue
Streams
Cut Dendrobium orchid sale

40
CustomerSegmentationandTargeting
Main Target:
Hotels and Wedding Planners in Mumbai (59%)
The 12 Best Luxury Hotels in Mumbai
1. Sofitel Mumbai BKC
2. The Taj Mahal Palace Mumbai
3. The Oberoi, Mumbai
4. The Leela Mumbai
5. The Maratha Mumbai
6. Vivanta by Taj President Mumbai
7. The Grand Central Mumbai
8. InterContinental Marine Drive Mumbai
9. The Lalit Mumbai
10.Four Seasons Hotel Mumbai
11.The Westin Mumbai Garden City
12.Hilton Mumbai International Airport Hotel
Top 10 Wedding Planners in Mumbai
1. The Wedding Co.
2. Marry Me Weddings
3. SR Event Planners
4. Wedniksha
5. Parinaya Wedding Management
6. Wedding Dreams
7. VarVadhu
8. The Wedding Designers
9. Party Cruisers
10.The Wedding Soul

41
CustomerSegmentationandTargeting
Secondary Target:
Orchid Flower Dealers in Mumbai (41%)
Orchid Flower Dealers at Dadar market in Mumbai
1. Fragrance Flower N Decor
2. Sainath Flower
3. Beauty Florist
4. Tarun Flowers
5. Vimal Flower Arts

42
VALUE PROPOSITION CANVAS
Customer Jobs:
Customers need fresh orchid.
Gain:
1. Hotel and Wedding: Customers want high standard of orchid in order to be
proud and show luxury. Moreover,
2. Many color options of orchid for many events
3. Delivery in time is considered as customers’ want in order to use anytime
they want.
Pain:
1. Customers are afraid of withered or low standard of orchids.
2. There are bugs in the orchids.

43
Products and Services:
Fresh and intensive colored orchids
Gain Creator:
1. Provide high standard of orchid and we are the imported brand so we can
make customers proud when they select our product.
2. Our orchid has many colors and the white orchid can be dyed to any color
3. We have the retailer that can serve customers any time and we also have
the option when the airline will not fly this route or delay.
4. We can prolong orchid life by using Argon gas and genetic engineering.
Pain Reliever:
1. We are approved by Plant Quarantine Order 2003 in order to protect the
defection and insect that may come along with imported orchids, so the
customers can ensure that our orchids will not carry the insects or any
disease.

45
PRODUCT
Our products are cut Dendrobium orchids which have natural color orchids
such as purple and white orchids, vibrant color (both monochrome and two-tone
colors), and dyed orchids such as blue and green orchids.
They are high quality orchids guaranteed by Thai Agricultural Standard (TAS
5001-2009) and approved by Plant Quarantine Order 2003 in order to protect the
defection and insect.

46
NEW DIFFERENT BETTER
Our orchids are more prolong life than other company because of using Argon gas
and new genetic engineering.
SIZE
We have 3 size of cut Dendrobium orchids.
PACKAGING

47
Each inner tray contains 50 stems
which be locked in order to prevent
defect during transportation.
There is the label on the inner tray to show the picture and detail of orchids.
The 4 inner trays are placed inside
the large carton box, so the large
carton box contains 200 stems.
And 5 large carton boxes will be
placed inside an extra large carton
box for transportation.

48
Price
Size M (45 - 49 cm.) = 1,200 - 1,800 baht / large carton box
Size L (50 - 55 cm.) = 1,800 - 2,400 baht / large carton box
Size LL (56 cm. up) = 2,400 - 3,000 baht / large carton box
Payment system
We accept payment by direct wire transfer; transfer your money
through cross border clearance, western union service or PayPal
in at least 7 days advance before sending the shipment.
Place
Website:
www.angleorchid.co.th Email
www.thaitrade.com Telephone
www.tradeindia.com Alibaba

49
Promotion
1. We do the advertizing in 2 Indian Magazines which are
Floricultural Today (India’s monthly journal magazine
which is popular for its commercial flower planting,
nursing and florist sector) and Indian Weddings
Magazine.
2. We do the seasonal promotion to agencies (B2B) such
as providing discount or extend payment period if
they order in the specific amount.
3. We also do the exhibition or road show at Thailand
Week 2016 in Chandigarh to promote our products.
This event will be allowed us to meet new customers
(Department of International Trade Promotion, 2015).

50
MARKETING
PLAN
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Providing discount when
agencies buy orchid at
specific amount in order to
encourage sale because of
Indian wedding is intensive
during September to March.
/ / / / /
Sponsor Femina Miss India
and Filmfare Award by using
orchids to decorate the fare
and show our logo at the
orchids to attract agencies.
/ / / /

52
INTERNAL RISK
Risk Identification Risk Assessment Risk Mitigation
1
Breeding
mutation
The output does
not meet
demand (Not
match in color)
Employ the
scientist to track
the result all the
time to protect
mutation
2
Mistake during
production (cut
or plant)
Product is
defective and
cannot be
delivered
Training
employee and
test every year

53
EXTERNAL RISK
1
Debt is extended
the period of
payment from 1
month to 6
months
Thai exporters
suffer the deficit
of cash flow
around 5 - 6
months
1. We should
reserve cash for
unexpected
event.
2. We should
contact with the
reliable
customers to
reduce this risk.
2
Unstable freight
rate, it depends
on seasonal
demand.
It is hard to
forecast the
transportation
cost.
We have to
forecast which
period that price
will increase and
manage the cost
carefully. So we
have to check
the price
continually.

54
EXTERNAL RISK
3
Water shortage/
drought
Withered petal 1. Building
clarifier or dig
ground water
2. Allocating
water and
irrigation
3. Inspecting
water quality
4
Flooding Suffering loss for
2 years because
growers need to
re-plant.
1. Build
waterproof
barrier
2. Emergency
reversed fund for
at least 2 years
5
Loss in currency
exchange
Getting Loss from
uncertainty of
currency
exchange
Do Indian
currency future
contract

55
Business Plan
MAJORPLAN
Entering India market focusing on major customer that are hotels and wedding
organizers and secondary customers that are dealers by providing orchids that has
the customized color to be customers’ options.
ALTERNATIVAPLAN
Change Product and Country:
Selling to cosmetic company to make the rejuvenating cream and sell to Japan
because Japan will become aging society so they have to care their skin.
SHORTTERMPLAN
1. Providing promotion to motivate customers during out peek season.
2. Sponsor Femina Miss India and Filmfare Award by using orchids to decorate
the fare and show our logo at the orchids to show beautiful orchids to
customers.
LONGTERMPLAN
1. Doing marketing together with the no.1 of wedding organizer to make other
organizers trust quality of our orchids.
2. Expanding market to other cities of India in 2-3 years
3. Planting new breed and new packaging to meet new customer segment in
4-5 years.

56
One Page Business Plan
1. Background
Our current market, Japan,
suffer the domestic economic
problem. Demand in Japan
will decrease
2. Current Conditions
1. Selling price is decreased
2. Demand also decrease
3. Goals/Targets
Find new market
4. Analysis
1. Japan is in the economic
problem so the demand in
orchids also decrease
2. Demand is less than supply so
the price will be decreased.
5. Proposed Countermeasures
Find new market by choosing
from the statistic of orchid
demand
6. Plan
1. Search countries which prefer
orchids
2. Select the countries that has
much demand in Dendrobium
3. Choose India because it has
good logistics system and
potential to grow.
7. Follow up
1. Evaluate performance at the
end of year
2. Check the environment that
can impact our business
continually (Political, or
Economic)

57
References
Department of International Trade Promotion. (2011, October 5). Thai Orchid
Situation Part 2. Retrieved December 30, 2015, from
http://www.thaitrade.com/trade_detail.php?id=96
Department of International Trade Promotion. (2014). Summary laws / regulations
and procedures for export: Orchids. Summary Laws / Regulations and
Procedures for Export: Orchids. Retrieved December 30, 2015, from
http://onestopservice.ditp.go.th/download/export/ex_8-1.pdf
Department of International Trade Promotion. (2014). Main customers and
consumers in India's orchid market. Orchid in India, 10-10. Retrieved
December 30, 2015, from
http://www.thaiembassy.org/mumbai/contents/files/information-20140530-
132521-242068.pdf
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