The Changing Dynamics of Link Building for Google 2012 and beyond
1. The Changing Dynamics of
Link Building for Google
2012 and Beyond
Christoph C. Cemper
2. 7 Golden Rules of White Hat Link Building
7 Golden Rules of
White Hat Link Building
revisited and updated!
(C) 2012 CEMPER.COM & Link Research Tools
3. 7 Golden Rules of White Hat Link Building
1. Relevant page & in content links
2. Domain Trust
classic
3. Natural Anchor Text from
4. NoFollow 2009
and 2007
5. Juicy Page
6. No Spam!
7. Donât buy links for page rank!
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4. Look it up
Original Post & Presentation 2009
http://cemper.co/7golden
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5. Golden Rules of White Hat Link Building (1)
RELEVANT LINKS
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6. Golden Rules of White Hat Link Building (1)
Relevant Links
Top #1 and #2
for
âCheap Flightsâ
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8. Relevant Links for
âcheap flightsâ
⢠GOOD Link Profile for Travel #2
⢠source: www.LinkResearchTools.com
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9. Relevant Links for
âcheap flightsâ
⢠GREAT Travel Link Profile for #1
⢠source: www.LinkResearchTools.com
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10. Not Relevant Links for Flights
not so well themed (at #35)âŚ
source: www.LinkResearchTools.com
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11. ⌠unless you
ARE
an
âentertainmentâ site
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12. Golden Rules of White Hat Link Building (1)
IN CONTENT LINKS?
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13. If you find something like this âŚ
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14. it is in-content, but it is still
Google
official blog
April 2012
(actual example given by Google)
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15. Check link locations of your competition
source: www.LinkResearchTools.com
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16. Golden Rules of White Hat Link Building (2)
TRUST
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17. Trust
Links
are a
Connection
from
Source to Target
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18. Trust
Link Impact
also depends on
TARGET
More Trust = More Impact!
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19. Domain Trust
YES!
same link, different effect
depending on where you link it TO
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20. Four Types of Power * Trust Backlinks
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21. High Trust and High Power
⢠GOLDEN: High Trust and High Power
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22. Trustlinks âLose Weightâ TOP10 2011 vs. #35
pretty ok distribution, with #35 having less
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23. Trustlinks âLose Weightâ TOP10 2012 vs. #35
w
o
w
More strong Trust Links for TOP10 than 2011
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24. Golden Rules of White Hat Link Building (3)
NATURAL ANCHOR TEXT
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26. Backlinks âLink Buildingâ TOP10 2012 vs. #35
4
7
%
47% brand keywords - increased
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27. Backlinks âLose Weightâ TOP10 2011 vs. #35
5
9
%
59% brand keywords
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28. 6 Backlinks âLose Weightâ TOP10 2012 vs. #35
5
%
47% brand keywords - increased
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29. Keywords by number â what they wanted
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30. Keywords by Power * Trust â what they got
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31. Golden Rules of White Hat Link Building (4)
NOFOLLOW
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32. The NOFOLLOW Rule
Normal users donât care
about NOFOLLOW
(and if all your links look like
they were built by an SEO
then youâre in BIG trouble)
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33. The NOFOLLOW Rule
you should blend in with competitionâŚ
2
%
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34. Golden Rules of White Hat Link Building (5)
JUICY PAGE
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35. What is a JUICY page?
Juicy Page
=
it does rank!
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36. Golden Rules of White Hat Link Building (5)
⢠CEMPER Juiceâ˘
⢠proprietary metric
in
LinkResearchTools
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37. Golden Rules of White Hat Link Building (6)
No
Spam!
⢠Links on cheap link networks
⢠Links on automated article sites
⢠Adding Links INTO pages that are years old
⢠Bad Neighborhood
⢠etcâŚ
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38. Choose your link sources carefully!!
OMG itâs full of SPAM
And weâre in the
middle of all these link
buyers!
DO NOT GET A LINK HERE!!!
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39. Golden Rules of White Hat Link Building (7)
DONâT
BUY LINKS
FOR PAGE RANK
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40. Golden Rules of White Hat Link Building (7)
BUT,
You donât
look at page rank
anyway!
(do you?)
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41. Summary
⢠All 7 Golden Rules from 2009 (2007) are
still valid!
⢠Spam/Automation got a lot worse
⢠Google finally reacted to dumb spam
⢠Metrics get a LOT better
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42. Is Link Building and SEO dead?
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43. What is really dead
⢠Avoid cheap links
⢠Avoid exact match anchors (SEO links)
⢠Avoid footprints
⢠Avoid shortcuts
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44. You get what you âpayâ for!
Quality links work.
Cheap links donât.
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45. THE BEST LINKS
are those that
your competitors
can NOT get!
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47. Thanks!
Please help spread the word!
Questions? Please let me know.
christoph@cemper.com
twitter.com/cemper
http://www.cemper.com/
http://www.LinkResearchTools.com
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