26. +Now
Sidebar Ticker = Lightweight sharing
Timeline = Scrapbook of your life
Verbs & Nouns = Unlimited connections
Open Graph 2.0 = New class of apps
27. +Timeline +Open Graph
“All your stories, all your Apps and a “Frictionless, real-time serendipity
new way to express who you are” and finding your friend’s patterns”
= Profile on steroids = seamless sharing permission
& discovering more faster
A place for lightweight content New class of applications
+ Friends/Lists (circles?) + Communication
+ Subscribe (follow?) + Games
+ Ticker (twitter?) + Media (news, music, video etc.)
+ Lifestyle (shopping, cooking etc.)
Users freely share EVERYTHING Way more social:
without spamming their friends or Lee “watched” Dexter
their boss/client/mom Lee “read” King Lear
Lee “listened to” JayZ
28. +Future
More sharing & content = Free media
Media and Lifestyle = Useful apps and content
More content & usage = More time spent
More ad inventory = Stabilise media costs
Apps will be utilities = Build quality to last
More targeting available = Better engagement
Hinweis der Redaktion
Lee: Finding the sweetspot of Facebook is the Agencies Holy Grail, if you can get it right you’re flying
Lee: brief Reminder here of why Facebook is powerful for brands. Real time communication/direct access to users/cost effective (in relation to TV Advertising)
Lee: brief Reminder here of why Facebook is powerful for brands. Real time communication/direct access to users/cost effective (in relation to TV Advertising)
Lee: brief Reminder here of why Facebook is powerful for brands. Real time communication/direct access to users/cost effective (in relation to TV Advertising)
Lee: the possibilities of ROI are endless, it can come in many different formats.
Lee: Facebook is a social network, understanding the power of friends recommendation and endorsement is KEY to maximising your ROI
Social media is fundamentally changing the way we use the InternetIncreasingly, we areutilising our online and virtual networks to actively seek out trusted referral opportunities – and social is the main enabler of this.Recommendations are INFLUENCING consumer behaviourthe traditional marketing steps towards purchase have now had an extra layer weaved in due to social media. This has changed from an old, static, on-way flow with a defined beginning and an end, to an unending circle of consumer behaviour and influence:BEGINNING Awareness –> Interest –> Decision –> Action ENDHowever, the Social Web has ushered in a new ‘cycle’ of marketing engagement:Needless to say, we can see that the power of social recommendation ensures that the consumer marketing cycle is now a continuous loop, allowing brands much more access to consumers rather than this typically ending at the point of purchase.
Social media is fundamentally changing the way we use the InternetIncreasingly, we areutilising our online and virtual networks to actively seek out trusted referral opportunities – and social is the main enabler of this.Recommendations are INFLUENCING consumer behaviourthe traditional marketing steps towards purchase have now had an extra layer weaved in due to social media. This has changed from an old, static, on-way flow with a defined beginning and an end, to an unending circle of consumer behaviour and influence:BEGINNING Awareness –> Interest –> Decision –> Action ENDHowever, the Social Web has ushered in a new ‘cycle’ of marketing engagement:Needless to say, we can see that the power of social recommendation ensures that the consumer marketing cycle is now a continuous loop, allowing brands much more access to consumers rather than this typically ending at the point of purchase.
Music Matcher exemplifies social by design
The goal was Fan Acquisition. The background: Heineken have two passions centres; Music and Football. This image shows what Heineken wanted to create in a Facebook experience. This was our task.
Heineken/TBG applied Social by Design to campaign strategy in order to maximise ROI- used paid media, to gain earned media – AMPLIFIED sharing
More opportunities for brands to connect to users in a more personal way – increases power of the connection, and relationship brand has with their fans – can understand better how to keep converting those fans into purchasers/advocates
What are the new opportunities to improve your ROI? New class of apps, increased sharing, much more social, user orientated – increased opportunities for Brands to target (while people watch content) – onus on TBG though to work with brands to make sure they are making their apps and campaigns completely ‘frictionless’