Launching a brand into a hyper competitive vertical

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Launching a brand into a hyper competitive vertical

1. launching in a hyper-competitive vertical

3. understand the challenge

6. understand the challenge...

9. set your goals x

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17. the inevitable moneysupermarket...

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20. beating the market

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22. ...your kind of people? ...their kind of phone?

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26. self renewal (aka: optimisation zen!)

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31. profit