How to Harness the Opportunity around Digital Information Products - Neil Hartley
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The document discusses opportunities for selling digital information products through ClickBank, an online marketplace. It outlines ClickBank's features for international expansion, strengthening their brand, and opportunities through new niches, channels, and distribution methods. The document also debunks common myths about ClickBank, clarifying that they offer translation help, launch assistance, strong fraud protection, affiliate administration support, and allow both digital and physical products.
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How to Harness the Opportunity around Digital Information Products - Neil Hartley
- 1. ©2011 ClickBank All Rights Reserved. Neil Hartley Director of Business Development
- 2. How to Harness the Opportunity Around Digital Information Products ©2011 ClickBank All Rights Reserved.
- 3. How Does It Work? ©2011 ClickBank All Rights Reserved.
- 4. ClickBank By The Numbers ©2011 ClickBank All Rights Reserved. 35,000 + TRANSACTIONS PER DAY 40% INTERNATIONAL SALES 50,000+ PRODUCTS & HUNDREDS OF NICHES UP TO 75% COMMISSIONS $1.7 BILLION + PAID OUT ON TIME EVERY TIME 100,000+ ACTIVE AFFILIATES AROUND THE WORLD
- 5. Why Promote Digital Information Products? ©2011 ClickBank All Rights Reserved.
- 6. Why Sell Digital Information Products? ©2011 ClickBank All Rights Reserved.
- 7. Profiting from Partnerships with Digital Information Products ©2011 ClickBank All Rights Reserved.
- 10. 2011 New Features: PitchPlus™ ©2011 ClickBank All Rights Reserved. “ PitchPlus has proven to be extremely profitable and rewarding for our business and our customers." Rob Poulos, Fat Burning Furnace
- 11. 2011 New Features : Mobile ©2011 ClickBank All Rights Reserved. “ ClickBank has provided us with a unique and effective channel for reaching an audience of mobile savvy individuals.” Adam Horwitz, Mobile Monopoly
- 16. 5 ©2011 ClickBank All Rights Reserved. BUSTED! ClickBank Myths
- 22. Questions? ©2011 ClickBank All Rights Reserved.
- 23. ©2011 ClickBank All Rights Reserved.
Hinweis der Redaktion
- To those of you already using ClickBank, I’d like to thank you for having a great 2011. This year has been the best ever and our clients continue to be creating new exciting ways to make money in this global digital economy.
- Why digital information products How you can profit from promotion/selling in this space, even if you know very little about information products today (partnerships) Opportunities to leverage each sale (international, new channels and marketplaces, pitchplus, mobile) Clickbank myths – busted!
- Most of you know this better than anyone else in the world; but even as this business continues to grow; much stays the same. There are still three constituents involved in the business and all of us together have to make sure we are conducting good commerce. Commerce is good; it is one of the engines that helps mankind progress. We have a great commerce engine that we all work in. We have all of these creative Vendors that we all work with. There are over 100 new products approved each day. I also have the privilege of seeing the new ideas the vendors want to include in the ClickBank marketplace. I am amazed at the new ideas they bring to the business we all work in. We have to make sure the products get the right visibility to the affiliates and make sure we continue to enhance the tools in the marketplace to make them even more money. One of those aspects we have to continue to provide is full transparency and fairness in the marketplace and make sure we continue to increase the size of the affiliate network.
- We now operate in a huge Marketplace; this business continues to grow at a record pace. 2011 is on pace to be our fastest grwoing year since I have been at ClickBank. It is exciting to be involved such a dynamic business. greatBegan in 1998 More than $1.5 billion USD paid out . . . and counting. On schedule to reach 2 billion in payouts in 2011. We pay on time, every time. More than 46,000 products listed in the marketplace A huge variety of niches – hundreds of niches from health and fitness, to Internet marketing. Something for everyone to promote. Many product types – ebooks, subscription, software, and more. Up to 75% commissions Averaging more than 35,000 transactions per day On 9/28 we had over 45,000 transactions Worldwide Alexa rating = #209 globally (as of 10/18/10)
- WHY PROMOTE DIGITAL INFORMATION PRODUCTS? High need based customers looking for an immediate solution (ie, lose weight) Up to 75% commissions (higher than with physical products) Instant gratification for customer (downloadable) On time payouts with ClickBank
- WHY SELL DIGITAL INFORMATION PRODUCTS? High need based customers looking for an immediate solution (ie, lose weight) Up to 75% commissions (no costs to recoup unlike w/ physical products) Instant gratification for customers (downloadable) On time payouts with CB No overhead No inventory Many niches to choose from (talk about niches here) Many format options – ebook, video, membership, shippable media
- Events like these are all about meeting new people and seeking out new opportunities. If you are not yet creating or promoting your own digital information products through ClickBank, one way to get started is through partnerships. ClickBank is working on a few new enhancements, in pilot program right now but will be launching soon, to make this easier than ever before.
- Currently in pilot program Monetize your partnerships Split revenues on each sale with up to 5 other ClickBank accounts Benefit from collaborating on product creation, list sharing, and more . . . endless possibilities! Earn more on each sale Create an upsell flow using other vendors’ products Control revenue share As the contract owner, you specify the percentage breakdown of the revenue share for each Joint Venture
- Currently in pilot program Incentivize mentors Share revenues with other affiliates helping aid in your success Earn more with larger lists Collaborate with other affiliates to promote to each others’ lists and share revenue on those promotions Create profitable partnerships Team up with others to get the assets you need and share revenues Control revenue share Specify the percentage breakdown of the revenue share for each Joint Venture
- $40 million in additional sales through pilot program Basic and Advanced versions now available Promoting PitchPlus products means more affiliate commissions (choose these products to promote and you make more on every sale) Look for the upward pointing arrow in the ClickBank Marketplace Through out new Joint Venture feature you can partner with other vendors to upsell their products
- Attract and retain more customers Improved user experience with optimized Pitch Pages and Thank You pages Achieve improved conversions New mobile optimized Order Form Earn more with new ways to promote products HopCode™ 2D barcode technology Many of our products have significant mobile traffic . . ..
- 1 transaction every three seconds
- iAmplify New audio and video product bundles (new media) Sub-marketplace Upsell opportunities Talk about upsell opportunities on this slide
- Integrate Media buying opportunities More ways for products to be distributed Parked domains Learnings from limited test on monetizing traffic from parked domains. Defining process for auction of parked domains to ClickBank affiliates and vendors Domain owners acting as affiliates for ClickBank products Additional verticals Complementary health and fitness websites
- What this means for YOU Increased brand visibility = increased order form credibility = increased conversions More ClickBank PR = More Marketplace visibility Increased legitimacy to Google, FTC Get Rich Click with ClickBank newsletter Opportunities - GRC newsletter and book give people ideas about how to make money online CB clients highlighted in GRC bi-weekly newsletters telling their success stories Brad’s foreword