1. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile Going Search & Social
Bas van den Beld

2. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012
36% of young people check
social media after sex
- on a mobile device

6. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
What do people do on their phone?
GPS Social Music Browsing Barcode Payments
56% 30% 26% 26% 21% 20%
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Source: Nielsen

7. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Source: Neil Walker
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Bas van den Beld – A4U Expo London - October 2012
One third of mobile activity is search
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11. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Mobile searches have
quadrupled in the last year

12. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile searchers are more task-
focused and highly specific

13. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Strategy
Social
MOBILE
Local (Search)Visibility
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Bas van den Beld – A4U Expo London - October 2012

15. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
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Bas van den Beld – A4U Expo London - October 2012
78% of customers want deals
or promotions
On their phone

18. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Over 300,000 mobile apps
have been developed in
three years. Apps have been
downloaded 10.9 billion
times.

19. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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23. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
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26. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile users search with local and
immediate intent. 60% visit a local
business

27. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

28. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
We rely on people around us for
our choices

29. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

30. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

31. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile helps us be social

32. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Twice as many people aged
55+ visited social network
sites on their phone
compared to last year

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Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012

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37. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

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39. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

40. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
“The assumption
that everything will
move over to using
the Plus
infrastructure over
time.”

41. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
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43. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch

44. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Now What?

45. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Think About How People Think

46. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012

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Bas van den Beld – A4U Expo London - October 2012
Some hands on tips
• Use Google keyword tool to find out how people
search- Use apps
• Trigger engagement
• Trigger them to move, not to buy
• Make Local Connections
• Turn Searchers Into Followers
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49. @basvandenbeld @state_ofsearch
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50. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Thank you
www.stateofsearch.com
www.stateofsearch.com
www.basvandenbeld.com
www.basvandenbeld.com
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