Behavioural Re-targeting and Performance Marketing - Laurent Gib
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Behavioural Re-targeting and Performance Marketing - Laurent Gib
- 1. MyThings Personalised Retargeting “ Bringing back lost prospects and converting them into buyers” Laurent Gibb – VP Publishers & Licensing
- 4. Personalised retargeting in a nutshell SOLD
- 5. Displaying: Right Ad, Right Person at the Right Time
- 6. MyThings Retargeting Solutions
- 11. Thank you! Laurent Gibb l [email_address] l t: 0203 151 0781
- 12. The Result | +300% uplift in return conversion rate Advertiser A: French Electronics Retailer (April-July 2010 monthly average) Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase Retailer B: UK Fashion Brand (Jan-June 2010 monthly average)
- 14. myThings | Established Strategic Channel Partners Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more Personalised retargeting provider for interactive media , the leading online German Sales House Exclusive retargeting provider by Venda , a leading Ecommerce platform Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman In-platform personalized retargeting provider for Hybris
Hinweis der Redaktion
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- In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
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- In-Network, adaptive, rotating banner optimization engine Delivers best performing advertiser banners & recommended product offers on every impression: Retargeting banners for tagged users Optimized banners for all other users 3 rd Generation Rotation Engine Personalized optimization (Retargeting & BT) Adaptive (machine-learning) algorithm Dynamic ad creation and delivery Simple Integration for Publishers Specifically designed to leverage the Affiliate Network’s core assets: Its network of PUBLISHERS and ADVERTISERS and The trail of in-network DATA an end-user generates * 07/16/96 * ##
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- No PII Policy MyThings only collects anonymous data exclusively meant for statistical treatment. There is absolutely no way for MyThings to identify the consumer. Audited for Privacy Seals myThings is a member of iab UK and undergoing cetrification process for EuroPrise – the european privacy seal Frequency Capping myThings adopts a strict ad capping policy to avoid over-exposure and improve consumer experience Compliant with Safe Harbor Principles MyThings works in accordance to international regulations and EU standards of privacy . MyThings privacy policy is in strict compliance with the US Export Authority's Safe Harbour Principles : ttp://www.export.gov/safeharbor Consumer Transparency & Control Opt-out Mythings’ ad solution supports disclosure and consumer opt-out, both on-banner and via the MyThings website Cookie Management Consumers can easily avoid personalised retargeting ads by managing their cookies via their browsers * 07/16/96 * ##