q2

1. How effective is the combination
of your main product and
ancillary texts?
We created links between our main product and ancillary texts through a
variety of techniques.

2. Music
We used the same music in our radio advert as
in our documentary. This created a
distinguishable link between the two that our
audience could recognise and understand that
the two products are related. The music has an
uplifting and hopeful tone that reflects the
subject of our documentary and the message
that we wish to portray that there is help out
there for students with mental health issues. By
choosing this music the tone of both products
was established as the same.

3. Consistent Presenter
We used the same presenter in our
documentary as in our radio advert, we
also made reference to her in the copy of
our double page spread as she reflects our
brand identity. As a student herself she is
relatable to our target audience of 16-25,
she works as a link effectively uniting the
three products and attracting the audience
to identify with her.

4. Production Company
We chose to use BBC3 as the channel which would air our
documentary as it appeals to a young audience but still has the
professional reputation to tackle serious issues like mental health.
This choice in tv channel made BBC Radio 1 an obvious choice for
our radio advert as the two companies are vertically integrated
within the BBC. BBC Radio 1 is the BBC’s most youthful and
modern radio station, reflecting the age range of our target
audience. We chose Whats On TV for our TV listing and though it
does not directly target our primary audience it enables us to reach
our secondary audience of parents and teachers as our other
method of advertisement, the radio advert, appeals far more to the
primary audience. Though they are somewhat different in style, the
two ancillary products and their placement work to attract both of our
audiences and are tailored more specifically to them. For example
the more formal and classic structure of the double page spread
appeals more to the more formal secondary audience though there
are still links to the younger primary audience such as the social
media links.

5. Quotations and Voxpops
Our double page spread has a number of
quotes from the documentary, some which
we used as pull quotes such as, “I tried to but
they didn’t reply”. We also used similar
quotes from vopops and in the radio advert.
These quotations originated from the
documentary and therefore are features
within all 3 texts ensuring that the sympathy
that they create with the audience is working
effectively throughout the brand.