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University of Michigan Social Media 05-28-12
1.
LIKE THE MUSIC? THE
LIST IS ON SPOTIFY: SEARCH FOR âCOMMUNICATORS FORUMâ TODAYâS HASHTAG: #UMSocial BLOG: socialmedia.umich.edu
2.
HELLO. IâM JORDAN MILLER. IâM INFLUENTIAL ABOUT SANDWICHES. @_jordanmiller_
3.
FUN FACTS.
4.
FUN FACTS. Social Media
Director
5.
FUN FACTS. Social Media
Director Spotify lover
6.
FUN FACTS. Social Media
Director Spotify lover Clumsy
7.
CREATION
8.
CREATION
SHARING
9.
CREATION
SHARING INTERACTION
10.
CREATION
SHARING INTERACTION SOCIAL MEDIA
11.
WHERE WE ARE
NOW.
12.
13.
14.
15.
16.
17.
POINTS OF LIGHT
18.
19.
20.
21.
22.
23.
OUR GOAL?
24.
TOTAL SOCIAL MEDIA DOMINATION. (translated:
#1 Higher Ed thought leadership)
25.
WE HAVE TO
DO WHAT THE BIG BRANDS DOâŠ
26.
WE HAVE TO
DO WHAT THE BIG BRANDS DO⊠BUT WE HAVE TO DO IT SMARTER
27.
THIS COST A
LOT.
28.
THIS WAS FREE.
29.
IN CASE YOU
MISSED ITâŠ
30.
WHAT SHOULD I POST
TO FACEBOOK?
31.
FACEBOOK INSIGHTS
32.
MAKE DATA-INFORMED DECISIONS.
33.
34.
35.
EDGERANK
36.
37.
38.
39.
REACH= THE NUMBER
OF PEOPLE WHO HAVE SEEN YOUR CONTENT IN 28 DAYS PHOTO PHOTO PHOTO
40.
ENGAGED USERS= THE
NUMBER OF PEOPLE WHO HAVE CLICKED ON YOUR CONTENT IN 28 DAYS.
41.
42.
43.
44.
LOVE YOUR FANS
(BOBâS TRUCK) KNOW YOUR FANS LOVE YOUR FANS
45.
BE TIMELY
46.
WHEN SHOULD I POST?
47.
WELCOME TO THE
DAWN OF A NEW ERA
48.
WELCOME TO THE
DAWN OF A NEW ERA TIMELINE
49.
3 TO 5
TIMES PER WEEK
50.
3 TO 5
TIMES PER WEEK
51.
52.
HOW DO I MEASURE SUCCESS?
53.
VIRALITY = THE
PERCENTAGE OF PEOPLE WHO HAVE SEEN YOUR STORY WHO HAVE âCREATED A STORY.â (REACH/ENGAGED USERS = VIRALITY⊠SORTA)
54.
In Beta: Enterprise-level monitoring and reporting.
55.
SOCIAL MEDIA
SPECIALISTS FORUM U-M FLINT: ALAINA ATHLETICS: WIENS JORDAN MALEH UMHS: LAUREN MCLEOD #UMSOCIAL: JORDAN ENGINEERING: MILLER MATT NIXON LS&A: RACHEL HARKAI ALLUMNI ASSOCIATION: TONJA DEVELOPMENT: DEEGAN SHANNON RIFFE
56.
Next Steps: YouTube â
completed wireframes and content strategy, move to build phase.
57.
Next Steps: Best practices
for moderators/admins of official U-M social properties.
58.
Next Steps: More bros
with flags.
59.
WHAT HAVE WE LEARNED?
60.
Data-driven decision making
61.
Images speak louder
62.
Donât just do
it better Do it smarter
63.
Thank you!
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