1. Formal Proposal
Illegal Downloading
Laura Mason

2. Genre
The genre of our documentary will be a drama
documentary. This is the most appropriate genre for
our chosen topic and will be best for our target
audience.
For our documentary we chose to use the expository
mode. This mode addresses the viewer directly to
create an argument. The narrator is off-screen and
central to the documentary and raises one point of
view. We covered all these main requirements to
make sure we stuck to the mode we had chosen.

3. Target Audience
Our chosen target audience is teenagers and young adults aged
between 13 and 24 as people this age are most likely to
participate in illegal downloading. We have focused on both
boys and girls as they would download equally. The audience
would be in college or a have a job as downloading would be
the quicker option to going out and buying. They’d be frequent
users of computers, mobile phones and music devices as illegal
downloading is easily accessible on these devices and this age
range would use them all the time. They will also be music fans
and like to attend concerts and festivals to see their favourite
acts live; therefore spending money on this rather than cd’s or
legal downloads. We have aimed at no specific race as it is a
topic that affects everyone and to tackle this we have shown a
range of races in our documentary. Again, we have no specific
location target as it is a worldwide issue and the documentary
would be relatable to many people around the world.

4. Chosen Channels
The channel we have chosen to air our documentary
on id BBC Three. This is a channel that regularly
shows relevant and gripping documentaries –as this
is what we are hoping ours will be- and so will be the
perfect channel for our product. There viewers are
within our target range and BBC Three have some of
the highest ratings out of all the channels.

5. We chose to air the radio trailer on BBC Radio 1 as
this is the most current and relevant radio station and
would be listened to by a large percentage of our
target audience: it is also related to the station that
we would play the documentary on. Radio 1 also has
the largest amount of listeners compared to any radio
station. It broadcasts to a total amount of 52,352,000
adults a year and is listen to by 11091000 people each
week with each listen tuning in for an average of 6.9
hours a week.

6. TV & Satellite is not perhaps the most popular listings
magazine but it does have a wide fan base. It is read
by 1887000 adults a year and dominates 3.7% of the
population who read these magazines. This was not
why we chose the magazine but because of its use of
bright colours and layout. It has many different types
of articles in it, from real life stories to advertising
programmes and therefore reaches to a wider
audience because of its breadth of content.