from communism to capitalism: Vietnam's Economic transformation

1. Gobal Marketing
Management -Vietnam
49833032 Claire
49833033 Una

2. Timeline for Vietnam to U.S
Year Events
1994 Ended economic embargo
1995 Reestablished diplomatic relations
Joined the ASEAN
1998 Apply for financial assistance from
OPIC
2000 Signed a trade pact
2001 U.S.-Vietnam free trade agreemen
2006 Joined the APEC
2007 Joined the WTO

3. Opportunities of
Vietnamese Market
• A great frontier
for investment
• Location in the
heart of Asia
• Low-wage
workforce

4. Challenges for
investment
• The population is very poor.
• The infrastructure is
undeveloped.
• Absolute political power.

5. Free trades
influence to
U.S.
• Imports from
Vietnam more than
double
• Air services

6. Problems in
Vietnam?
• Currency contagion
• Cross-border smuggling
• Legal system is
bewildering

7. 1. Assess the market opportunities in
Vietnam for both consumer-products
companies and industrial-products companies.
What is the nature of the opportunity?

8. 1.Geograph
y
2.Population

9. 2. Are goods labeled “made in Vietnam”
likely to find widespread acceptance among
American consumers?

10. Y
E Y
Y
S E
E
S S
To companies, this is new
trend…
• Many companies have moved their production
line
into Vietnam or some developing countries.
• Because they have sufficient and low-cost
labor.
• In this trend, it affects to cognition of

11. 3. Some critics have argued that Cuba is
more deserving of diplomatic and trade
relations with the U.S than Vietnam. What
are some of the factors behind this
argument?

12. As for culture:
Expatiate. Language and
cultures are more familiar with
U.S, good for communication,
increase the Employment
Opportunities and investments.
As for geography: cost less
transportation costs.
As for politics:
different political orientation,
if there’s argument in Vietnam, So if there’s
it cause less harm to U.S. transportation, can make
but if it happened in Cuba, it good connection with each
might hurt U.S itself. other and make more
opportunities.

13. Thank you for
your listening.
T
♥