Many experts also in IT Management sector are like Englishmen in New York when it comes to social media. How can an expert utilize social media professionally?

1. IT Management expert
in
social media
Juho Nevalainen @_juho_
Sofigate Young Professionals

2. WWhhyy would I care?

3. Opinion
leadership is
a source of
competitive
advantage

4. ”A company or a
person the crowd
wants to listen to”

5. You’re NOT
going to
become the opinion
leader by announcing it
You have
to eeaarrnn iitt

6. And that’s a long way

7. So what
to do in
social media to boost
your professional
brand?

8. I went to Twitter
and asked about it...
...and got around
5500 replies

9. themes
”Choose 3-6 for influencing and
create a clear value promise”
@jukkasaksi
why
”Define , what and how”
@Paivi_Vesala, @Perttuah, @ebrandfi
Personality
”Personality and humanity are in big role. Sharing
only professional stuff leaves a cold feeling.”
@liljajan
”Even the best expert loses to the average one if
only the other one leaves leaves a trail
a tra”
@jarkkokurvinen

10. ”My message to leaders
in one picture”
@akuvaramaki

12. • Give it a try and invest some time for it!
• Search for interesting topics (#) and people and
participate in discussions. Remember hobbies
and other interests besides work.
• Write articles or blogs and share them – and not
only once! Pictures get more attention!
• Be creative, interesting and active.

13. Questions?
Comments?
Thoughts?
I’m aallll eeaarrss!!

14. Thanks!
Happy to help you
to take the next leap
in social media!