The document analyzes costumes worn by Rita Ora in the music video for her song "I Will Never Let You Down". While one grey outfit goes against conventions of bright colors in pop videos, it supports Laura Mulvey's male gaze theory as the clothing is revealing. Most of Rita's costumes analyzed fit conventions by being brightly colored, unique, funky, bold, and interesting outfits that match the upbeat and fun nature of the song through their revealing styles and bright hues.

1. Music video costume
analysis.

2. Rita Ora – I will never let you down.

3. Costume analysis:
In this part of the video Rita is shown
wearing grey coloured clothing which goes
against the convention of wearing bright
colours in pop music videos. However she is
wearing revealing clothing which supports
Laura Mulvey’s male gaze theory of how
women are represented in film and
literature.
In this part of the
music video we see Rita
in a red coloured hat.
This fits the
conventions of a pop
music video because it
looks unique and funky.
In this part of the music video Rita
is shown wearing bright coloured
revealing clothes which fit the
conventions of a pop music video.
Her bright pink revealing costume
also matches the upbeat song as it
is bold and the bright colours
make it interesting and fun which
reflects the lyrics and the pace of
the song.
Here we see Rita in a dark
coloured revealing costume
which again, fits
conventions of a pop music
video.