It's never too early to start thinking about internationalisation. It's one of the hardest challenge that European entrepreneurs face! Yet if you want to go big, there's no other way but to go beyond your home market.
When Axel joined the team at Spotify, they were 250 employees and had 10M users in 6 countries. As Global Head of Markets, he helped them expand to 61 countries, serving 140M users.
In this talk, Axel shares lessons and stories about how they sustained such a rapid rate of expansion, solving bottlenecks along the way.
Axel is now putting his experience to the service of startups as International Expansion Partner at EQT Ventures. Prior to Spotify, he spent three years with online entertainment company King.com.