Pop-up stores are here to stay  #BestPunchline From big brands to booming startups, these ephemeral stores are thought of as a great way to allow consumers to see, touch and smell goods in real life instead of a photo on a website. But... when does it makes sense for YOU to open one? How to do it right? This workshop discusses the 4 ways brands are using pop-ups to build awareness and scale their business. By Elizabeth Layne, Head of Marketing at Appear Here. She will show you the best case studies of successful pop-up stores she's seen at Appear Here, the company that's dedicated to make booking retail space as easy as booking a hotel room. Since launching in 2013, the company has raised over $10M and become the leading online marketplace for short-term retail. Watch the video here: https://www.youtube.com/watch?v=FP3py4mhoP4 At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

1. HOW TO USE A POP-UP STORE FOR YOUR
BUSINESS?
ELIZABETH LAYNE FROM APPEAR HERE

2. TheFamily
code: lamifasisi
WIFIWIFI

3. SHARE LOVE ON TWITTER!
#TFWORKSHOP

4. #TFWORKSHOP
HOW TO USE A POP-UP STORE
FOR YOUR BUSINESS
ELIZABETH LAYNE
HEAD OF MARKETING
APPEAR HERE

7. GREAT IDEAS
=

12. AS EASY AS BOOKING A HOTEL ROOM

13. P O W E R E D
B Y A P P E A R H E R E

14. TEST THE MARKET
1
CONNECT TO
A MOMENT
2
CREATE AN
EXPERIENCE
3
REAL WORLD
RELATIONSHIPS
4

15. Test the
market
1

17. PRESS LONDON

18. Connect to a
Moment
2

21. Create an
Experience
3

24. Real-world
Relationships
4

27. BONJOUR PARIS

28. A LITTLE SHOP

29. COMMUNITY
BUILDING
MEMORABLE
EXPERIENCES
TRAFFIC
DRIVERS

30. A FEW CROWDSOURCED TIPS

31. TELL PEOPLE YOU’RE COMING
DON’T FORGET WINDOW DISPLAYS
STORE DESIGN CAN’T BE LAST MINUTE
THE MISSING PACKAGE…

34. SEE YOU SOON!
LOVE.
THEFAMILY.CO