By Steve Jarrett, CPO at DICE All startups wants to find product/ market fit, and they want to find it FAST. How can you give your startup the best chance of doing this? By becoming master prototypers :) In this session Steve Jarrett (ex-General Magic, Apple, Facebook), discussed how to prototype and gather user feedback as quickly as possible, then using the data to confirm progress and focus your efforts.

1. BUILD FAST
Extremely rapid prototyping
Steve Jarrett / @stevejarrett

3. To get people out more
OUR MISSION

4. 25 YEARS IN MOBILE & AI

5. The BEST people you can find
Vertical LEARNING curve
High genetic DIVERSITY
Do what you are PASSIONATE about
CHANGE the world
THE MISSION

10. MAGIC MOMENTS
and how to look for them

11. What’s MEANINGFUL about my product?
A moment of realization of WHY the person loves your product
Is the REASON why they would recommend the app?
The one-liner you (or they) use to DESCRIBE the product
MAGIC MOMENTS

12. WHAT AREN’T YOU GOING TO DO

13. DICE MAGIC MOMENTS
TRANSFER tickets
to friends
RECOMMENDATION on what
to do this weekend
WAITING LIST
to sold out shows

14. WHAT AREN’T YOU GOING TO DO

16. Meet people and ASK them if your product meets their NEEDS
Why they WOULDN’T use your product if it was free?
Then ask what they would PAY for it
CUSTOMER DISCOVERY

17. PROTOTYPE AND RAPIDLY GATHER USER FEEDBACK

18. PROTOTYPE ON PAPER

19. NO
“I saw you were having difficulty with the navigation. What happened?”
“Why did you have difficulty with the navigation?”
YES
“What was easy or difficult about getting to the content you wanted?”
DON’T LEAD THE SUBJECTS

20. DATA TO CONFIRM YOUR PROGRESS AND FOCUS YOUR EFFORTS

21. RETENTION CURVES

22. TRIANGLE GRAPHS

23. The BEST people you can find
Vertical LEARNING curve
High genetic DIVERSITY
Do what you are PASSIONATE about
CHANGE the world
THE MISSION

24. Mary Meeker Kleiner, State of the Internet
Bill Gurley Benchmark on Twitter and YouTube
Mike Maples Floodgate on Twitter and YouTube
Alex Schultz Facebook on YouTube
Steve Blank Stanford, The Start-up Owners Manual
Ben Horowitz The Hard Thing About Hard Things
Jack Welch CEO of GE, Winning
REFERENCES

25. THANK YOU
Steve Jarrett / @stevejarrett