"Growing a product organization while building a product customers love" by Markus Müller, Head of Product at N26

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Markus Müller founded his first business at 18 and his second at university. After graduating in 2013 he moved to Berlin, observing the start up scene from the VC perspective before joining N26 as the Head of Product In January 2015  - Find the video of the talk : http://bit.ly/2lRXRJS - Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨

Internet

Growing a product organization
Markus Müller - markus.mueller@n26.com
“NUMBER26 is banking disruption writ large” “A bank designed for the 21st Century”
– Forbes

2
A digital solution
to banking
Our Product
⬒ Full European banking license
⬒ First fully mobile bank account
⬒ One-touch access to all financial products

Build & launch the MVP
Evolution of N26 Product
Start of Papayer
Pivot to
Number26
Launch of
Number26
10m funding
Summer 2013 Spring 2014 Jan 2015
April 2015

Grow the customer base
and complete the bank account
Evolution of N26 Product
open
waiting list
First partner
product
CASH26
First bank
product
OVERDRAFT
100k user
90 employees
Oct 2015
Nov 2015
Dec 2015
Jan 2016

From unbundling...
Building the FinTech Hub
7

...to rebundling
Building the FinTech Hub
8

The best product in one app
Building the FinTech Hub
9

Become a bank and tune unit economics
Evolution of N26 Product
Start building
fintech Hub
TRANSFERWISE
VAAMO
Receive a full
banking licence
& 40m funding
Launch
N26 Bank
Available
in 17 markets
Introduce
Fair-use policy
July 2016
Spring 2016
Sept 2016
Nov 2016
Dec 2016

11
Reaching 99% of Eurozone
population by end of 2016
Dec 2015
Building a pan European bank
Jan 2015
Dec 2016

Grow the fintech hub
and accelerate growth again
Evolution of N26 Product
More cool products
Early 2017

find the right process and structure
to fail, learn and adapt fast.
to build successful product
13

Problem Concept
Priority check
Research Phase Prototyping
TestingDecide

Questions?Join the N26 family
markus.mueller@n26.com
Join the N26 family
markus.mueller@n26.com

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2. 2 A digital solution to banking Our Product ⬒ Full European banking license ⬒ First fully mobile bank account ⬒ One-touch access to all financial products

3. Build & launch the MVP Evolution of N26 Product Start of Papayer Pivot to Number26 Launch of Number26 10m funding Summer 2013 Spring 2014 Jan 2015 April 2015

5. Grow the customer base and complete the bank account Evolution of N26 Product open waiting list First partner product CASH26 First bank product OVERDRAFT 100k user 90 employees Oct 2015 Nov 2015 Dec 2015 Jan 2016

6. 6

7. From unbundling... Building the FinTech Hub 7

8. ...to rebundling Building the FinTech Hub 8

9. The best product in one app Building the FinTech Hub 9

10. Become a bank and tune unit economics Evolution of N26 Product Start building fintech Hub TRANSFERWISE VAAMO Receive a full banking licence & 40m funding Launch N26 Bank Available in 17 markets Introduce Fair-use policy July 2016 Spring 2016 Sept 2016 Nov 2016 Dec 2016

11. 11 Reaching 99% of Eurozone population by end of 2016 Dec 2015 Building a pan European bank Jan 2015 Dec 2016

12. Grow the fintech hub and accelerate growth again Evolution of N26 Product More cool products Early 2017

13. find the right process and structure to fail, learn and adapt fast. to build successful product 13

14.

15. Problem Concept Priority check Research Phase Prototyping TestingDecide

16.

17. Questions?Join the N26 family markus.mueller@n26.com Join the N26 family markus.mueller@n26.com

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"Growing a product organization while building a product customers love" by Markus Müller, Head of Product at N26