Holidays are a great period to bond with your users. So naturally, most companies use this special time to create a magic moment with their audience. But how do you stand out from the crowd? How do you craft a genuine message that will get through to your users? And most importantly, how do you get the best results in terms of conversions? Our speaker is quite experienced on the topic. In fact, there is a lot you can do to maximise your chances of succeeding your holiday campaign. Judy Boniface is the Marketing Director at MailJet and has built many startup email campaigns. In this workshop, you'll get all the advice you need to build the perfect holiday email campaign. From choosing the right template to picking an awesome title, or even finding the perfect timing, Judy takes examples and give you strategic advice to perform your campaign.