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CHINA: RISING OPPORTUNITIES
FOR WESTERN TECH STARTUPS
MAX PEIRO - CO-FOUNDER & CEO AT SANPEI VENTURES
TheFamily


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CHINA: RISING OPPORTUNITIES
FOR WESTERN TECH STARTUPS
MAX PEIRO

CO-FOUNDER & CEO
AT SANPEI VENTURES
SANPEI VENTURES
CHINA: RAISING OPPORTUNITIES FOR
WESTERN TECH START-UPS
SANPEI VENTURES
Max Peiro
9.8 M sqm 9.6 M sqm 4.3 M sqm
1,400 M
490 M
310 M
URBAN AREAS
HYPERCONNECTED
RURAL AREAS
ISOLATED
668 M 594 M
574 M
270 M
276 M
196 M
74 M
ACTIVE INTERNET
USERS
MOBILE INTERNET
USERS
89%
97%
46%
45%
MOBILE SOCIAL
MEDIA USERS
MOBILE PAYMENT
USERS
M-COMMERCE USERS
O2O USERS
M2M CONNECTIONS
BUT HOW DID WE GET THERE?
web 1.0
late 90’s
web 2.0
late 00’s
present
build infrastructure path to innovation
1998: B2B portal to connect Chinese
suppliers to overseas buyers
2003: C2C marketplace for Chinese
market. War on eBay
2004: Escrow payment method
2008: B2C marketplace, reshaping
online buyers behavior
2015: Largest Tech IPO in history
✓ From B2B to C2C to B2C
✓ Adapt and conquer: Taobao vs ebay
✓ Localization leads to innovation: Alipay
✓ Education and evolution based on customers’ changing
needs
✓ Growth: functionality and engagement
E-COMMERCE and B2C VERTICALS
group buying
flash sales
car-hailing
online travel
financial services
health services
video platform
social media streaming music newspaper
browser and gaming
ENTERTAINMENT
INFRASTRUCTURE
cloud
payment solutions
ad network
mapping solutions
logistics
FULL-SCOPE EXPANSION
1998: QQ messenger (ICQ copycat)
2004: Gaming development, sales of
virtual goods - Q coins
2008: Social network
2011: Mobile messaging
2009 2011
moments
people nearby
walkie talkie
QR code
desktop app
group chat
video call
2012
taxi booking
Aug 2013
USD 1B
car hailing
Feb 2015
Apr 2016
CAN UBER WIN THIS BATTLE?
✓ Cultural differences
✓ David vs Goliat
✓ Multiple focus vs single focus
✓ Built from scratch vs leverage massive user base
APPLE PAY
360M users
3.8T USD GMV quarterly
70% penetration rate
>50% mobile payments
CAN APPLE PAY WIN THIS BATTLE?
✓ NFC technology faster
✓ backed by BANKS and UNIONPAY
✓ Consolidated market
✓ Functionality
✓ Massive existing user base
OPPORTUNITIES
AI & Deep
learning
AR & VR Smart Cities &
IoT
Med Tech &
Health
Ad Tech &
Digital
Marketing
Big Data &
BI
CHINA = EARLY ADOPTION + SCALABILITY
Fast growing M&A activity in China
• BAT expected spending 2016 USD 90B
• It’s not all about BAT
Internet Plus
• Innovation top priority for Chinese government
• Improve production through new technologies
• Favorable policies to foster innovation
CONCLUSIONS
• From copycat to innovation
• Execution is king
• Think twice about your business model
• Ecosystems and functionality
• Early adoption and scalability
• Local partners to reinforce your position
• Understand cultural differences and regulations
谢谢 (xiexie)
max@sanpeiventures.com
SANPEI VENTURES
SEE YOU SOON!
LOVE.
THEFAMILY.CO


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"China: Rising opportunities for Western tech start-ups" by Max Peiro