BAM! La communication selon les startups

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Parvenue à maturité dans les années 1990, prise en main par les grandes agences, la communication d’entreprise s’est conformée aux règles de l’économie de masse. Alors que l’économie est numérique, cette communication traditionnelle devient inopérante. Les canaux de communication changent, les cibles de communication se mélangent, les interactions humaines finissent par dominer et imposer de nouveaux impératifs : sincérité, réactivité, ubiquité. Pour mieux comprendre les défis que doit relever la communication après la révolution numérique et tirer les leçons de la pratique des startups, venez assister à cette conférence BAM!

Kleinunternehmen & Unternehmertum

TROUVER
SON UNIVERS
ICONOGRAPHIQUE
TROUVER
SON UNIVERS
ICONOGRAPHIQUE

COHÉRENCE
AUTHENTICITÉ
PENSEZ
DITES
MONTREZ

VISION IS TOO
PERSONNAL
1. EFFICACITÉ
2. INDÉPENDANCE
#RESPONSABILITÉ
#CONFIANCE 
#DIY

FAIRE DES CHOIX,
BE RADICAL
L’IDENTITÉ EST ÉVOLUTIVE !

1.VALEURS
TOUT DÉCOULE DES
2. PINTEREST
3. MOODBOARD
4. BRIEF
5. DESIGN

LES VALEURS SONT
DES KEYWORDS,
TROUVEZ LEUR UNE
TRADUCTION GRAPHIQUE
IDÉES
PRODUIT
IMAGES

FONDATEURS
QUI ÊTES-VOUS?
3 MOTS QUI PEUVENT DÉCRIRE CHACUN
D’ENTRE VOUS
QUI FAIT QUOI?
CHASSEUR? FERMIER? DESIGNER?
VOS VALEURS, CHOISISSEZ-EN 3
CROYANCES ET COMBATS :
QU’EST-CE QUI VOUS POUSSE À FAIRE ÇA ?

LE PORTRAIT CHINOIS
SI VOTRE STARTUP ÉTAIT:
UN FILM
UN PLAT
UNE CÉLÉBRITÉ
UN FRUIT
UN DESSIN ANIMÉ
UNE COULEUR
UN ARTISTE

WHY
DIFFERENT TYPES
D’ENTREPRENEURS
LE GRAND

1. THE EXECUTANT VISIONNARY
(AMAZON)
2. THE ASSUMED COPYCAT
(HOUSETRIP)
3. THE STORYTELLER
(APPLE/PALANTIR)

VALUE PROPOSITION:
TOUTE LA DOCUMENTATION LÉGALE
POUR LES STARTUPS, EN OPEN SOURCE !

VALUES
À LA CROISÉE DES MONDES :
LE MEILLEUR DU DIGITAL ET DU NUMÉRIQUE  
AU SERVICE D’UN SAVOIR ANCESTRAL
ANACHRONISME / DISRUPTION
PARTAGE, CIRCULATION DES DONNÉES, 
CONNAISSANCE, TRANSMISSION, QUALITÉ

DES IDÉES AUX IMAGES
DÉMATÉRIALISATION - ILLUSTRATION / MACHINE
 
ANACHRONISME / RELECTURE - RETRO / TYPO
 
TRANSPARENCE / FACILITATION - OPENSOURCE / UX
 
CONFIANCE / SÉRIEUX - DOCUMENTS / SERVICE
 
EFFICACE / DIRECT - AUTOMATIQUE / POLAROÏD
 
PARTAGE - COULEUR / FUN / RÉFÉRENCE CULTURELLES

VALUE PROPOSITION
BE LESS BUSY.
SLACK BRINGS ALL YOUR COMMUNICATION
TOGETHER IN ONE PLACE.
IT’S REAL TIME MESSAGING,
ARCHIVING & SEARCH
FOR MODERN TEAMS.

WHY SLACK DOES WHAT IT DOES?
EMAILS ARE DEAD. 
#PAINFUL #CLOSED #ISOLATED #PROTOCOL 
 
WHAT MATTERS THE MOST FOR EFFICIENT TEAMS:
ENERGY & WORK.
#TIME SAVING #JOKES #HARD TOPICS  
#SHARING RESULTS
 
SLACK HELPS YOU BEING FOCUS TOGETHER.
AN AMAZING TEAM WORTH AN AMAZING PRODUCT.

WHY SLACK DOES WHAT IT DOES?
A GOOD TEAM IS BASED ON CULT & FREEDOM 
*CULT: EVERYONE GOING IN THE SAME DIRECTION 
*FREEDOM: NOTHING IS IMPOSSIBLE
A CULT MUST BE
BUILT EVERY DAY 
#ACTION #HOT #ALIVE 
Ex: CUSTOMIZED QUOTES  
Ex: LIVE DEBATES TO CHOOSE
BEING TOGETHER  
AND DIRECT 
#TALK #CASUAL 
Ex: SLACK ME 
Ex: SLACK PREFERENCE

BACK TO THE FOUNDERS
#GAMERS
#GEEKS
#DESIGNERS (FLICKR)

A STRONG IDENTITY, FOR FREE
BUT PROTECTED BY GUIDELINES

HUMAN / USER / CARE / FACILITATION / IMPACT /
TEAM SPIRIT / SIMPLICITY / FUN / ACCESSIBLE /
EFFICIENCY / PROUDNESS / TRANSPARENCY /
TECHNOLOGY / ESTHETISM
 
THE CULTURE EXTENDED / LIFESTYLE

GRAPHIC CHART
COLOURS / PATTERNS
SECONDARY COLORS - SOFT AND SUBTILE / WARM / WELCOMING
JOYFUL / BRIGHT - FUN / DYNAMIC
LITTLE RETRO REFERENCE - TRENDY
FABRIC / KNITTING - PEOPLE MEETING / MIXING
TRANSPARENCIES - OPEN INFORMATION / CROSSINGS /

ON NE NOUS A PAS ATTENDUSON NE NOUS A PAS ATTENDUS

QUELQUES ENSEIGNEMENTSQUELQUES ENSEIGNEMENTS

Entreprises
différentes
Stratégies 
différentes

LE MONDE 
QUE NOUS 
QUITTONS
1. MASSE
2. SILOS
#TOPDOWN 
#DOUBLEDISCOURS

PLUS LA MASSE MAIS
LA MULTITUDE
Quelle réception du message ?

DISPARITION DES
SILOS
PLUS DE DOUBLE DISCOURS

COMMUNIQUER
1. IDENTITÉ CLAIRE
2. ALIGNEMENT
3. RÉACTIVITÉ
4. OUVERTURE
#CONFIANCE 
#RESPONSABILITÉ
COMME UNE STARTUP

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BAM! La communication selon les startups

1. LA COMMUNICATION LA COMMUNICATION

2. LA COMMUNICATION ?LA COMMUNICATION ?

3. QU’EST-CE QU’UNE STARTUP ?

4. TROUVER SON UNIVERS ICONOGRAPHIQUE TROUVER SON UNIVERS ICONOGRAPHIQUE

5. COHÉRENCE AUTHENTICITÉ PENSEZ DITES MONTREZ

6. STORYTELLING = ÂME

7. VISION IS TOO PERSONNAL 1. EFFICACITÉ 2. INDÉPENDANCE #RESPONSABILITÉ #CONFIANCE  #DIY

8. FAIRE DES CHOIX, BE RADICAL L’IDENTITÉ EST ÉVOLUTIVE !

9. 1. 2.

10. 1.VALEURS TOUT DÉCOULE DES 2. PINTEREST 3. MOODBOARD 4. BRIEF 5. DESIGN

11. LES VALEURS SONT DES KEYWORDS, TROUVEZ LEUR UNE TRADUCTION GRAPHIQUE IDÉES PRODUIT IMAGES

12. FONDATEURS QUI ÊTES-VOUS? 3 MOTS QUI PEUVENT DÉCRIRE CHACUN D’ENTRE VOUS QUI FAIT QUOI? CHASSEUR? FERMIER? DESIGNER? VOS VALEURS, CHOISISSEZ-EN 3 CROYANCES ET COMBATS : QU’EST-CE QUI VOUS POUSSE À FAIRE ÇA ?

13. LE PORTRAIT CHINOIS SI VOTRE STARTUP ÉTAIT: UN FILM UN PLAT UNE CÉLÉBRITÉ UN FRUIT UN DESSIN ANIMÉ UNE COULEUR UN ARTISTE

14. ÉCRIVEZ VOTRE MANIFESTO

15. WHY DIFFERENT TYPES D’ENTREPRENEURS LE GRAND

16. 1. THE EXECUTANT VISIONNARY (AMAZON) 2. THE ASSUMED COPYCAT (HOUSETRIP) 3. THE STORYTELLER (APPLE/PALANTIR)

17. VISEZ LE HOLY CRUSH

18. RATIONNEL VS EMOTIONEL

19. SLACKJURISMATIC CREATION / RÉENCHANTER

20.   VALUE PROPOSITION: TOUTE LA DOCUMENTATION LÉGALE POUR LES STARTUPS, EN OPEN SOURCE !

21.   VALUES À LA CROISÉE DES MONDES : LE MEILLEUR DU DIGITAL ET DU NUMÉRIQUE   AU SERVICE D’UN SAVOIR ANCESTRAL ANACHRONISME / DISRUPTION PARTAGE, CIRCULATION DES DONNÉES,  CONNAISSANCE, TRANSMISSION, QUALITÉ

22.   DES IDÉES AUX IMAGES DÉMATÉRIALISATION - ILLUSTRATION / MACHINE   ANACHRONISME / RELECTURE - RETRO / TYPO   TRANSPARENCE / FACILITATION - OPENSOURCE / UX   CONFIANCE / SÉRIEUX - DOCUMENTS / SERVICE   EFFICACE / DIRECT - AUTOMATIQUE / POLAROÏD   PARTAGE - COULEUR / FUN / RÉFÉRENCE CULTURELLES

23.

24.  

25.  

26. SLACKSLACK ANALYSIS

27.

28.   VALUE PROPOSITION BE LESS BUSY. SLACK BRINGS ALL YOUR COMMUNICATION TOGETHER IN ONE PLACE. IT’S REAL TIME MESSAGING, ARCHIVING & SEARCH FOR MODERN TEAMS.

29.   WHY SLACK DOES WHAT IT DOES? EMAILS ARE DEAD.  #PAINFUL #CLOSED #ISOLATED #PROTOCOL    WHAT MATTERS THE MOST FOR EFFICIENT TEAMS: ENERGY & WORK. #TIME SAVING #JOKES #HARD TOPICS   #SHARING RESULTS   SLACK HELPS YOU BEING FOCUS TOGETHER. AN AMAZING TEAM WORTH AN AMAZING PRODUCT.

30.   WHY SLACK DOES WHAT IT DOES? A GOOD TEAM IS BASED ON CULT & FREEDOM  *CULT: EVERYONE GOING IN THE SAME DIRECTION  *FREEDOM: NOTHING IS IMPOSSIBLE A CULT MUST BE BUILT EVERY DAY  #ACTION #HOT #ALIVE  Ex: CUSTOMIZED QUOTES   Ex: LIVE DEBATES TO CHOOSE BEING TOGETHER   AND DIRECT  #TALK #CASUAL  Ex: SLACK ME  Ex: SLACK PREFERENCE

31.   VALUES HUMAN FUN EFFICIENCY

32.   BACK TO THE FOUNDERS #GAMERS #GEEKS #DESIGNERS (FLICKR)

33.   A STRONG IDENTITY, FOR FREE BUT PROTECTED BY GUIDELINES

34.   WORDING / ETHIC

35.   PERSONNAL CULTURE

36.   PERSONNAL CULTURE

37.   EASTER EGGS CULTURE

38.   BLOG POSTS

39.   LOL BTW #AUTHENTICITY

40. HUMAN / USER / CARE / FACILITATION / IMPACT / TEAM SPIRIT / SIMPLICITY / FUN / ACCESSIBLE / EFFICIENCY / PROUDNESS / TRANSPARENCY / TECHNOLOGY / ESTHETISM   THE CULTURE EXTENDED / LIFESTYLE

41.   GRAPHIC CHART COLOURS / PATTERNS SECONDARY COLORS - SOFT AND SUBTILE / WARM / WELCOMING JOYFUL / BRIGHT - FUN / DYNAMIC LITTLE RETRO REFERENCE - TRENDY FABRIC / KNITTING - PEOPLE MEETING / MIXING TRANSPARENCIES - OPEN INFORMATION / CROSSINGS /

42.   GRAPHIC CHART SHAPES / SYMBOLS SOFT / ROUNDED EDGES - FLEXIBLE / SMOOTH / FRIENDLY HASHTAG - REFERENCE TO THE GEEK CULTURE AND THE EFFICIENCY / KEYWORDS SLACKBOT- FUN / FRIENDLY / CAREFUL / « CHILDISH »  LOGO - SLIGHT ROTATION, OFF-BEAT, NOT SQUARED OR OUT OF THE BOX ;)

43.

44. ON NE NOUS A PAS ATTENDUSON NE NOUS A PAS ATTENDUS

45.

46. QUELQUES ENSEIGNEMENTSQUELQUES ENSEIGNEMENTS

47. Entreprises différentes Stratégies  différentes

48. LE MONDE  QUE NOUS  QUITTONS 1. MASSE 2. SILOS #TOPDOWN  #DOUBLEDISCOURS

49. PLUS LA MASSE MAIS LA MULTITUDE Quelle réception du message ?

50.

51. DISPARITION DES SILOS PLUS DE DOUBLE DISCOURS

52.

53.

54. REVENIR À L’ESSENTIEL L’IDENTITÉ