Since 72 percent of consumers who perform a local search visit a store within 5 miles, building a local search marketing strategy is more important than ever. But, what exactly is local search marketing and how can you use it to grow your business?
8. Local search marketing is all about
putting your business on the map
in local searches when customers are
searching for a business like yours.
putting your business on the map
13. If your listings contain
inaccurate,
inconsistent information,
the search engine won’t
know if it can trust your
business.
14. This can hurt your local
search ranking, which
means consumers probably
won’t find you when they’re
searching for the products
and services you provide.
15. Create profiles
on the following
websites: Google My
Business, Bing Places
for Business, Yahoo!,
Yelp, Facebook.
STEP
16. These websites can all have a
on your local search ranking,
so make sure your information
is correct and consistent across
them all.
big impact
17. Already have those profiles set up?
You’ll need to claim/verify them
and then correct or complete the
information on the pages.
30. Then open an incognito
window and go to
Google.com or Bing.
31. Did your business show up in the
search results? If so, were you at
the top, or did you have to click
“view more” and scroll to the
bottom to find your business?
Search for your industry and city
(example: pizza Columbus Ohio).
32. Now search for your business name
and location or phone number.
(example: RevLocal Granville Ohio).
Search...
33. Sort through the directories.
Claim, complete and/or correct your NAPU. Some
directories are free while you have to pay for others.
34. For more information on local search
marketing, check out these resources:
• Why Does Local Search Marketing Take so Long?
• Why You Need to Care About Citation Building
• How to Conquer Local Search with Great Content
35. The leader in personalized digitial marketing.
www.revlocal.com