Performance benchmarking and content analysis of 12 luxury automakers across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Volvo

1. Performance benchmarking and content analysis of 12 luxury automakers
across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
July 9-15, 2014
Social Media Analysis - Luxury Autos

2. Executive Summary
Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury
autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are
in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the
analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Data highlights and key takeaways:
❖ Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
❖ Google+ has considerable fan base overall, but is driving minimal engagement with brand content
❖ There’s surprisingly little promotion of posts on Facebook from these brands
❖ Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining
reach issue.
❖ Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage
when possible, as not all press will be entirely possible.
Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Volvo
All data in report from the week of July 9-15, 2014, unless noted otherwise.

3. Report Link
We’re sorry for the switch on this, but our uploads on Slideshare have been compressed to the point where most of the data charts
are unreadable, and we haven’t been able to resolve this issue.
So we’re redirecting you to a Google Presentation version of this, which you can also download, and offers very clear versions of all
the reports.
https://www.zuumsocial.com/blog/report-social-media-analysis-luxury-auto-manufacturers
Thank you,
Zuum