Your pricing strategy has the highest impact on your bottom line. Yet, most of us just guess or make pricing decisions devoid of any data. In fact, the average amount of time a company spends on their pricing strategy is about 8 hours - you spend more time thinking about your office furniture. In this session, we'll walk through a framework of how to think about value based pricing in your business, leveraging data from over 5k companies. Specifically, you'll walk away with 1) benchmarks on what's happening in the market with willingness to pay, CAC, LTV, etc. 2) A framework for moving towards value based pricing 3) Clear tactics for collecting the proper data and setting up a proper pricing process in your business.

2. PRICING LESSONS FROM 5K
SUBSCRIPTION & SAAS
COMPANIES
Patrick Campbell
Founder & CEO, Price Intelligently

3. How growth is
changing.We live in a world where acquisition (as we know it) is dead.

4. general
introduction
page
04
We live in a world where a
Acquisitio
n is dead.

5. general
introduction
page
05
We live in a world where a
Acquisitio
n is dead.
PROFITWELL
Free financial metrics for
subscription businesses

6. welcome
message
page
06
Hi there! Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas porttitor
conguerietr
massa. Fusce posuere, magna sed pulvinar
ultricies prosense.
john doe, founder
PRICE INTELLIGENTLY
SaaSpricing software and
tech enabled services

7. welcome
message
page
07
Hi thereLorem ipsum dolor sit amet, consectetuer adipiscing elit. !
Maecenas porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies!
john doe, founder

8. page
08
Unit economics just aren’t
what they used to be.

9. presentation
agenda
page
09
our product
showcase
who we
are?
our business
offer

10. presentation
agenda
page
010
about us
09:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
our works
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
10:00

11. presentation
agenda
page
011
compatitors
10:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
our portfolio
09:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
trend report
11:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.

12. presentation
agenda
page
012
our offer
11:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
project timeline
12:00
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.

13. market
review
page
013
Aconsectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus
lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim. Fusce est. Vivamus a
tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra
nonummy pede. Mauris et orci.
Aenean nec lorem. In porttitor. Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at, vulputate vitae,
pretium mattis, nunc. Mauris eget neque at sem venenatis eleifend. Ut nonummy. Fusce aliquet pede non pede.
Suspendisse dapibus lorem pellentesque magna. Integer nulla.
Donec blandit feugiat ligula. Donec hendrerit, felis et imperdiet euismod, purus ipsum pretium metus, in lacinia nulla nisl
eget sapien. Donec ut est in lectus consequat consequat. Etiam eget dui. Aliquam erat volutpat. Sed at lorem in nunc
porta tristique. Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi tristique senectus et
netus et malesuada fames ac turpis egestas.
general market situation – one column text

14. two columns
review
page
014
compatitors report
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
Aenean nec lorem. In porttitor. Donec laoreet
nonummy augue. Suspendisse dui purus, scelerisque
at, vulputate vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut nonummy. Fusce
aliquet pede non pede.
Suspendisse dapibus lorem pellentesque magna.
Integer
nulla.
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
Aenean nec lorem. In porttitor. Donec laoreet
nonummy augue. Suspendisse dui purus, scelerisque
at, vulputate vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut nonummy. Fusce
aliquet pede non pede.
Suspendisse dapibus lorem pellentesque magna.
Integer
nulla.
trend research

15. three columns
review
page
015
product
Aconsectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed
pulvinar ultricies, purus lectus
malesuada libero, sit amet
commodo magna eros quis urna.
Nunc viverra imperdiet enim.
Fusce est. Vivamus a tellus.
Pellentesque habitant morbi
tristique senectus et netus et
malesuada fames ac turpis
egestas. Proin pharetra nonummy
pede. Mauris et orci.
support
Aconsectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed
pulvinar ultricies, purus lectus
malesuada libero, sit amet
commodo magna eros quis urna.
Nunc viverra imperdiet enim.
Fusce est. Vivamus a tellus.
Pellentesque habitant morbi
tristique senectus et netus et
malesuada fames ac turpis
egestas. Proin pharetra nonummy
pede. Mauris et orci.
distribution
Aconsectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed
pulvinar ultricies, purus lectus
malesuada libero, sit amet
commodo magna eros quis urna.
Nunc viverra imperdiet enim.
Fusce est. Vivamus a tellus.
Pellentesque habitant morbi
tristique senectus et netus et
malesuada fames ac turpis
egestas. Proin pharetra nonummy
pede. Mauris et orci.

16. about our
company
page
016
our vision
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
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massa.
our mission
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
our profile

17. key
comments
page
017
july doe
creative director @ smart team
“Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas
porttitor congue massa. Fusce
posuere, magna sed pulvinar ultricies,
purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc
viverra imperdiet enim. Fusce est.”
john doe
sales director @ smart team
“Aenean nec lorem. In porttitor. Donec
laoreet nonummy augue. Suspendisse
dui purus, scelerisque at, vulputate
vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut
nonummy. Fusce aliquet”

18. john doe
sales director @ smart team
“Aenean nec lorem. In porttitor. Donec
laoreet nonummy augue. Suspendisse
dui purus, scelerisque at, vulputate
vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut
nonummy. Fusce aliquet”
Full scale image background
(please change the image)

19. john doe, founder @ smart
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas
porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus lectus
malesuada libero, sit amet commodo
magna eros quis urna
Full scale image background
(please change the image)

20. company
statements
page
020
our mission
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc
viverra imperdiet enim.
our strategy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc
viverra imperdiet enim.
our vision
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc
viverra imperdiet enim.

21. company
core values
page
021
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
creativity
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
liability

22. benefets
for you
page
022
we provide 360-degree solution
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar ultricies
save up to $500 with subscription
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar ultricies
we provide 24/7 support
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar ultricies

23. company
vision
page
023
quality
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit
innovations
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit
diversity
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit
responsobility
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit

24. two columns
review
page
024
compatitors report
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
Aenean nec lorem. In porttitor. Donec laoreet
nonummy augue. Suspendisse dui purus, scelerisque
at, vulputate vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut nonummy. Fusce
aliquet pede non pede.
Suspendisse dapibus lorem pellentesque magna.
Integer
nulla.
Aconsectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
Aenean nec lorem. In porttitor. Donec laoreet
nonummy augue. Suspendisse dui purus, scelerisque
at, vulputate vitae, pretium mattis, nunc. Mauris eget
neque at sem venenatis eleifend. Ut nonummy. Fusce
aliquet pede non pede.
Suspendisse dapibus lorem pellentesque magna.
Integer
nulla.
trend research

25. page
025
The root cause is we don’t
know our buyers.

26. your
logo
page
026

27. statement
title
we are the one you need because lorem ipsum
dolor sit amet, consectetuer adipiscing elit. Maecenas
porttitor
congue massa.

28. statement
title
we are the one you need because lorem ipsum
dolor sit amet, consectetuer adipiscing elit. Maecenas
porttitor
congue massa.

29. page
029
This should be scary.

30. statement
title
we are the one you need because lorem ipsum
dolor sit amet, consectetuer adipiscing elit. Maecenas
porttitor
congue massa.

31. page
031
How do we fix this?

32. new headquarter
15/07 2011
2.000 square metres
100 people – office staff
2 conference room
1 kitchen
company
timeline
page
032
our starting point
01/01 2010
Investment $10.000 reached
10 people – office staff
$50 first month turnover
3.555 cups of coffe
our story of
success

33. page
033
Know your
numbers.

34. company
timeline
page
034
2012
the year
we rocks!
finace facts
$1.000.000.000 Net Sales
51.2% Gross Margin
10,5% / $105.000.000 EBIT
$33.300 Net Income
$4.5 per Share
20.2% Market Share
$30.500 biggest sale
$50.000 charity projects
“Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue
massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit
amet commodo magna eros quis urna. Nunc
viverra imperdiet enim”
ceo comment
PROFITWELL
Free financial metrics for
subscription businesses

35. some milestone
01/01 2013
Investment $100.000 reached
10.000 facebook fan
$50.000 annual turnover
10.555 cups of coffe
company
timeline
page
035
01/01 2012
milestone name
Investment $10.000 reached
100 locations
$5.000 average turnover
5.555 cups of coffe

36. page
036
Quantify your buyer
personas.

37. it was tought
01/01 2014
Investment $.1000.000 reached
1.025 jobs done
$5.000 average salary
13.555 cups of coffe
some milestone
01/01 2013
Investment $100.000 reached
10.000 facebook fan
$50.000 annual turnover
10.555 cups of coffe
company
timeline
page
037
01/01 2012
event title
Investment $10.000 reached
100 locations
$5.000 average turnover
5.555 cups of coffe

38. future is
promising
company 2.0
01/01 2016
Investment $10.000 reached
1.000 people – office staff
$500.000.000 annualturnover
7.555 cups of coffe
company
timeline
page
038
01/01 2015
challenging year
Investment $10.000 reached
100 people – office staff
$50.000 monthly turnover
3.555 cups of coffe

39. business
profile
page
039
We are a design studio based on
Europe. We create presentations
that sells. True!

40. our company
targets
page
040
deliver the best quality on the market
help to make this world a better place to live
in
promote awareness and sustainability

41. page
041
Implement a pricing
process.

42. page
042
Adjust pricing every 3-6
months

43. we love
innovations
page
043
We are sustainable company.
We love to invest resources into the
innovative projects

44. we love
innovations
page
044
We are sustainable company.
We love to invest resources into the
innovative projects

45. we love
innovations
page
045
We are sustainable company.
We love to invest resources into the
innovative projects

46. Free Price Optimization
Assessments
patrick@priceintelligently.com