Top Advertised Networks
Karachi, Lahore & Islamabad
Top Advertised Channels
Karachi
Radio Industry
Advertisement Tracking Analysis
July 2019
The research & analysis is conducted & provided by
Samaa FM 107.4 was the most advertised network with 18% share of minutes advertised, followed
by Just Music FM 106.2 at 16%.
Only those networks that carry the same frequency in each of the 3 cities are included in this
infograph. For instance, FM 100 is included since it is available on the same frequency in Karachi,
Lahore, and Islamabad, i.e. 100.
Samaa FM 107.4 was the highest advertised channel at 15%.
% Share of CAT Minutes
% Share of CAT Minutes
16%
JUST MUSIC
FM 106.2
15%
CITY FM 89
14%
RADIO 1
FM 91
18%
SAMAA
FM 107.4
11%
SUNO
PAKISTAN
FM 89.4
10%
HUMSAFAR
FM 94.6
5%
MUST
FM 103
12%
FM 100
PAKISTAN
15%
SAMAA
FM 107.4
13%
JUST
MUSIC
FM 106.2
12%
CITY FM 89
11%
RADIO 1
FM 91
10%
FM 100
PAKISTAN
APNA
KARACHI
FM 107
HOT FM 105 SUNO
PAKISTAN
FM 89.4
HAMSAFAR
FM 94.6
MUST
FM 103
10% 9% 8% 8% 4%
TRACKINGSOUNDWAVES
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Top 10 Advertised Brands
Karachi, Lahore & Islamabad
Ufone 3G was the top most advertised brand on FM radio in July 2019 at 5%.
Top 10 Advertisers
Karachi, Lahore & Islamabad
Pepsico was the highest advertiser during July 2019 with 6% share.
% Share of CAT Minutes
% Share of CAT Minutes
5%
Ufone 3G
5%
J.
4%
Royal Fans
4%
Food Panda
4%
CarFirst
4%
Pepsi
3%
PTCL Charji
3%
Honda CD70
3%
Uber
3%
NADRA
6%
Pepsico
5%
PMCL (Jazz)
5%
J. Junaid
Jamshed
4%
Rafiq
Engineering
Industries
4%
R-SC Internet
Services
Pakistan
4%
Augmentech
Business
Solutions
3%
Uber
Technology
Systems
Pakistan
3%
4%
Sanofi
Aventis
Pakistan
3%
PTCL
NADRA

Top Advertisements
Karachi, Lahore & Islamabad
‘Saath Zindagi Bhar Ka’, an ad of Royal Fans, had a share of 4% CAT minutes in July 2019.
% Share of CAT Minutes
Top 10 Advertised Categories
Karachi, Lahore & Islamabad
Digital Products advertised the highest in the month of July 2019 with 12% share, followed by
Telecom at 11%.
% Share of CAT Minutes
4%
Royal Fans
Saath Zindagi
Bhar Ka
4%
CarFirst
Sale Your Car
3%
J.
Festive
Collection Vol. 2
3%
Naya Pakistan
Housing Project
3%
Honda
CD70 Cash
Deposit
3%
Uber Pakistan
Now Call
And Request Ride
2%
Zong
SIM Revival Offer
2%
Zong
Activate SIM Offer
2%
Mastercard
Masterpass QR Payment
3%
Pepsi
Battle Of The Bands
Season 4
Automotive
7%
Beverages
(Carbonated Soft Drinks)
6%
Pharmaceutical
5%
Government
4%
Hotels &
Restaurants
4%
Digital Products
12%
Telecom
11%
Home Appliances
8%
Garments
8%
Financial
Institutions
7%
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Ranking of Advertised Day Parts
Karachi, Lahore & Islamabad
Evening Drive Time was the highest advertised part of the day followed by Late Evening, i.e.
25% and 21% respectively.
% Share of CAT Minutes
25%
Evening Drive Time
5 pm 6.59 pm
21%
Late Evening
7 pm 8.59 pm
20%
Morning Drive Time
7 am 8.59 am 9%
House Show/Life Style
9 am 11.59 pm
7%
Night Time
9 pm 11.59 pm
9%
Afternoon Drive Time
12 pm 1.59 pm
7%
Pre – Drive Time
2 pm 4.59 pm
About Media Miles
Media Miles, formed in 2006, is the pioneer of digitized media tracking in the coun-
try. Its highly sophisticated and technical Radio Monitoring system monitors 6 cities
and 38 radio stations nation-wide with its patented audio fingerprinting technology,
allowing individuals to receive reliable and real-time advertisement tracking reports.
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