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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-1
The Organizational Context:
Strategy, Structure, and Culture
Chapter 2
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-2
Projects and Organizational Strategy
Strategic management – the science of
formulating, implementing and evaluating cross-
functional decisions that enable an
organization to achieve its objectives.
Consists of:
– Developing vision and mission statements
– Formulating, implementing and evaluating
– Making cross functional decisions
– Achieving objectives
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-3
Projects Reflect Strategy
A firm wishing to… may have a project
redevelop products or processes, to reengineer products or processes.
change strategic direction or product
portfolio configuration,
to create new product lines.
improve cross-organizational
communication & efficiency
to install an enterprise IT system.
Projects are stepping stones of corporate strategy
The firm’s strategic development is a driving force
behind project development
Some examples include:
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-4
Relationship of Strategic Elements
Fig 2.1
Mission
Objectives
Goals ProgramsStrategy
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-5
Stakeholder Management
Stakeholders are all individuals or groups who have
an active stake in the project and can potentially impact,
either positively or negatively, its development.
Sets of project stakeholders include:
Internal Stakeholders
• Top management
• Accountant
• Other functional managers
• Project team members
External Stakeholders
• Clients
• Competitors
• Suppliers
• Environmental, political, consumer,
and other intervenor groups
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-6
Project Stakeholder Relationships
Clients
Project
Manager
Other
Functional
Managers
External
Environment
Project
TeamAccountant
Top
Management
Parent
Organization
Fig 2.3
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-7
Managing Stakeholders
1. Assess the environment
2. Identify the goals of the principal actors
3. Assess your own capabilities
4. Define the problem
5. Develop solutions
6. Test and refine the solutions
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-8
Project Stakeholder Management Cycle
Fig 2.4
Project
Management Team
Identify
Stakeholders
Gather Information
on Stakeholders
Determine
Stakeholder
Strengths &
Weaknesses
Implement
Stakeholder
Management
Strategy
Identify
Stakeholders’
Mission
Predict
Stakeholder
Behavior
Identify
Stakeholder
Strategy
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-9
Organizational Structure
Consists of three key elements:
1. Designates formal reporting relationships
– number of levels in the hierarchy
– span of control
2. Groupings of:
– individuals into departments
– departments into the total organization
3. Design of systems for
– effective communication
– coordination
– integration across departments
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-10
Forms of Organizational Structure
• Functional organizations – group people
performing similar activities into departments
• Project organizations – group people into
project teams on temporary assignments
• Matrix organizations – create a dual hierarchy in
which functions and projects have equal
prominence
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-11
Functional Structures for Project
Management
Strengths Weaknesses
1. Firm’s design maintained
2. Fosters development of in-
depth knowledge
3. Standard career paths
4. Project team members remain
connected with their functional
group
1. Functional siloing
2. Lack of customer focus
3. Projects may take longer
4. Projects may be sub-
optimized
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-12
Project Structures for Project Management
Strengths Weaknesses
1. Project manager sole authority
2. Improved communication
3. Effective decision-making
4. Creation of project
management experts
5. Rapid response
1. Expensive to set up and
maintain teams
2. Chance of loyalty to the
project rather than the firm
3. No pool of specific knowledge
4. Workers unassigned at project
end
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-13
Matrix Structures for Project Management
Strengths Weaknesses
1. Suited to dynamic
environments
2. Equal emphasis on project
management and functional
efficiency
3. Promotes coordination across
functional units
4. Maximizes scarce resources
1. Dual hierarchies mean two
bosses
2. Negotiation required in order
to share resources
3. Workers caught between
competing project & functional
demands
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-14
Heavyweight Project Organizations
Organizations can sometimes gain tremendous benefit
from creating a fully-dedicated project organization
Lockheed Corporation’s “Skunkworks”
• Project manager authority expanded
• Functional alignment abandoned in favor of market
opportunism
• Focus on external customer
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-15
Project Management Offices
Centralized units that oversee or improve the
management of projects
Resource centers for:
– Technical details offloaded from manager
– Expertise in project management skills
– Repository of lessons learned, documentation
– Center for project management excellence
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-16
Forms of PMOs
• Weather station – monitoring and tracking
• Control tower – project management is a skill to
be protected and supported
• Resource pool – maintain and provide a cadre of
skilled project professionals
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-17
Organizational Culture
The unwritten rules of behavior, or norms that are used to shape
and guide behavior, is shared by some subset of organization
members and is taught to all new members of the company.
Key factors that affect culture development
– Technology
– Environment
– Geographical location
– Reward systems
– Rules and procedures
– Key organizational members
– Critical incidents
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-18
Cultural Influences
• Technology
• Environment
• Geographical location
• Reward systems
• Rules and procedures
• Key organizational members
• Critical incidents
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-19
Culture Affects Project Management
• Departmental interaction
• Employee commitment to goals
• Project planning
• Performance evaluation
Copyright © 2010 Pearson Education, Inc. Publishing as
Prentice Hall
2-20

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pinto_pm2_ch02

  • 1. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-1 The Organizational Context: Strategy, Structure, and Culture Chapter 2
  • 2. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-2 Projects and Organizational Strategy Strategic management – the science of formulating, implementing and evaluating cross- functional decisions that enable an organization to achieve its objectives. Consists of: – Developing vision and mission statements – Formulating, implementing and evaluating – Making cross functional decisions – Achieving objectives
  • 3. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-3 Projects Reflect Strategy A firm wishing to… may have a project redevelop products or processes, to reengineer products or processes. change strategic direction or product portfolio configuration, to create new product lines. improve cross-organizational communication & efficiency to install an enterprise IT system. Projects are stepping stones of corporate strategy The firm’s strategic development is a driving force behind project development Some examples include:
  • 4. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-4 Relationship of Strategic Elements Fig 2.1 Mission Objectives Goals ProgramsStrategy
  • 5. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-5 Stakeholder Management Stakeholders are all individuals or groups who have an active stake in the project and can potentially impact, either positively or negatively, its development. Sets of project stakeholders include: Internal Stakeholders • Top management • Accountant • Other functional managers • Project team members External Stakeholders • Clients • Competitors • Suppliers • Environmental, political, consumer, and other intervenor groups
  • 6. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-6 Project Stakeholder Relationships Clients Project Manager Other Functional Managers External Environment Project TeamAccountant Top Management Parent Organization Fig 2.3
  • 7. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-7 Managing Stakeholders 1. Assess the environment 2. Identify the goals of the principal actors 3. Assess your own capabilities 4. Define the problem 5. Develop solutions 6. Test and refine the solutions
  • 8. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-8 Project Stakeholder Management Cycle Fig 2.4 Project Management Team Identify Stakeholders Gather Information on Stakeholders Determine Stakeholder Strengths & Weaknesses Implement Stakeholder Management Strategy Identify Stakeholders’ Mission Predict Stakeholder Behavior Identify Stakeholder Strategy
  • 9. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-9 Organizational Structure Consists of three key elements: 1. Designates formal reporting relationships – number of levels in the hierarchy – span of control 2. Groupings of: – individuals into departments – departments into the total organization 3. Design of systems for – effective communication – coordination – integration across departments
  • 10. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-10 Forms of Organizational Structure • Functional organizations – group people performing similar activities into departments • Project organizations – group people into project teams on temporary assignments • Matrix organizations – create a dual hierarchy in which functions and projects have equal prominence
  • 11. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-11 Functional Structures for Project Management Strengths Weaknesses 1. Firm’s design maintained 2. Fosters development of in- depth knowledge 3. Standard career paths 4. Project team members remain connected with their functional group 1. Functional siloing 2. Lack of customer focus 3. Projects may take longer 4. Projects may be sub- optimized
  • 12. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-12 Project Structures for Project Management Strengths Weaknesses 1. Project manager sole authority 2. Improved communication 3. Effective decision-making 4. Creation of project management experts 5. Rapid response 1. Expensive to set up and maintain teams 2. Chance of loyalty to the project rather than the firm 3. No pool of specific knowledge 4. Workers unassigned at project end
  • 13. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-13 Matrix Structures for Project Management Strengths Weaknesses 1. Suited to dynamic environments 2. Equal emphasis on project management and functional efficiency 3. Promotes coordination across functional units 4. Maximizes scarce resources 1. Dual hierarchies mean two bosses 2. Negotiation required in order to share resources 3. Workers caught between competing project & functional demands
  • 14. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-14 Heavyweight Project Organizations Organizations can sometimes gain tremendous benefit from creating a fully-dedicated project organization Lockheed Corporation’s “Skunkworks” • Project manager authority expanded • Functional alignment abandoned in favor of market opportunism • Focus on external customer
  • 15. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-15 Project Management Offices Centralized units that oversee or improve the management of projects Resource centers for: – Technical details offloaded from manager – Expertise in project management skills – Repository of lessons learned, documentation – Center for project management excellence
  • 16. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-16 Forms of PMOs • Weather station – monitoring and tracking • Control tower – project management is a skill to be protected and supported • Resource pool – maintain and provide a cadre of skilled project professionals
  • 17. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-17 Organizational Culture The unwritten rules of behavior, or norms that are used to shape and guide behavior, is shared by some subset of organization members and is taught to all new members of the company. Key factors that affect culture development – Technology – Environment – Geographical location – Reward systems – Rules and procedures – Key organizational members – Critical incidents
  • 18. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-18 Cultural Influences • Technology • Environment • Geographical location • Reward systems • Rules and procedures • Key organizational members • Critical incidents
  • 19. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-19 Culture Affects Project Management • Departmental interaction • Employee commitment to goals • Project planning • Performance evaluation
  • 20. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 2-20