360 DOMESTIC TOURISM : The Bestway Country Club is the premium service in Bangladesh; its exclusively designed 360 Domestic Hospitality and Tour Packages spreads over 1, 47,570 square kilometer of area from its hub.

1. BESTWAY
COUNTRY
CLUB
PREMIUM HOSPITALITYAND TOUR PAKAGES IN HEART OF BANGLADESH

2. PRESENTED
BY
Z U L K E R

3. Darker greens relate to money,
wealth and prestige. Green is
regarded as the color of money in
the Western world.
Green is a color of growth and
vitality, associated with new life
and renewal. Psychologically it
relates to balance and harmony of
the mind, the body and the
emotions.
Gray is solid and stable. In the
meaning of colors, gray is
conservative, elegant and formal
on the other. It is a color of
maturity and responsibility.
THE COLOR
WE CREATE
COLOR:
BOTTLEGREEN:
GREEN+GREY:
DARKERGREEN

4. 360
DOMESTIC
TOURISM
PREMISE
The Bestway Country Club is the premium service in Bangladesh; its
exclusively designed 360 Domestic Hospitality and Tour Packages
spreads over 1, 47,570 square kilometer of area from its hub.

5. SWOT ANALYSIS
(Tourism Perspectives)
Strengths
 Numerous rivers and longest sea beach of
the World.
 Scope for expansion of world tourism.
 Available accommodation facility.
Opportunities
 Globalization and dissemination of information.
 Tourist spots should be more attractive.
 Strong competition within the region.
Weaknesses
 Lack of Entertainment Facilities.
 Non Professional Tour operators.
 Poor Image of Bangladesh, as a tourist
destination.
 Lack of proper promotional activities.
Threats
 Foreign tourist may not communicate with
local people due to lack of language problem.
 Infrastructure for tourism enhancement is
undeveloped.
 Barriers to overcome image crisis of Bangladesh.
 Absence of long term tourism policy.

6. SWOT ANALYSIS
(Bestway Group Perspectives)
Strengths
 Scope for expansion of Domestic Tourism.
 Provides a diverse portfolio of entertainment
with loyalty.
Opportunities
 Scope for establish of the concept of
360° Tourism first ever in Bangladesh.
 Perk up the Domestic Tourism with
highest standards of tour packages.
Weaknesses
 Still out of Focus: County Club Bangladesh’s
ultimate Travel experience in the heart of
Bangladesh.
 PR: Lack of Premium endorsement activities.
Threats
 Barriers to overcome People’s mindset up
towards Domestic Tourism & Travel.
 Travel offers of travels company
under a specific Membership Policy.

7. INFLUENCE/INTEREST GRID
for stakeholder analysis
Domestic Travel Agencies
Keep Satisfied
1st Class citizen
Manage Closely
PR and Media Platforms
Keep Informed
2nd Class Citizen
Minimum Effort
HIGH
INFLUENCE
LOW
LOW INTEREST HIGH

8. CONT.
for stakeholder analysis
High Influence, Low Interested People:
Tours and Travel Agencies
Put enough work in with these people to keep
them satisfied, but not make them bored with
message.
High Influence, High Interested People:
1st Class citizen
These are the people you must fully engage
with, and make the greatest efforts to satisfy.
Low Influence, High Interested people:
Media and PR Engagement
Keep these platforms adequately informed, and
talk to them to ensure that no major issues are
arising.
Low Influence, Low Interested People:
2nd Class Citizen
Again, monitor these people, but do not bore
them with excessive communication.
HIGH
INFLUENCE
LOW
LOW INTEREST HIGH

9. OBJECTIVES
of Bestway Country Club
T H E S P E C I F I C O B J E C T I V E S O F
T H E C O M PA N Y I N C L U D E :
 To add value to the tourism sector of Bangladesh.
 To provide a diverse portfolio of entertainment with loyalty.
 To establish 360° Domestic Tourism first ever in Bangladesh.

10. PR ENGAGEMENT
OF BESTWAY COUNTRY CLUB
D E S I G N E D C A M PA I G N O N : ( I D E A F O R P L A N N I N G )
 Sustainable Tourism (To meet the Global Standard )
 Heritage (To promote Bangladesh)
 Hub and spoke tours (To meet the trends)
 Adventure Tour and Tourism (To meet the Adventurous people)
 Business Travel or Business Events (To meet the MICE markets- meetings,
incentives, conferences and exhibitions)

11. PACKAGES
of Bestway Country Club
P R O P O S E D PA C K A G E S :
 Dhaka- Boura-Rajshahi-Chapai Nawabjang-SonaMashjid
 Dhaka-Khulna-Shat Gambuj Mashjid-Sundaribans
 Dhaka- Sreemangal- MouloviBazar-Madhabkunda- Sylhet-Jaflong
 Dhaka-Gazipur-Mymensing- Haluaghat
 Dhaka- Burimari- Panchagarh- Banglabandha

12. PACKAGES
of Bestway Country Club
C A R R I E R S :
 Caravan
 Jumbo
 ARVI Transport
 Chartered Plane
 Helicopter
 Cruise Line

13. PACKAGES
of Bestway Country Club
A b o u t P r o j e c t :
P R O J E C T: Engagement AV on Bestway Country Club
D U R AT I O N : 7-8 Mins.
C O N T E N T: Video, Stills, Data, CG, Engagement Inserts
T R E AT M E N T: Adventure, and Luxurious Tour in life.

14. PACKAGES
of Bestway Country Club
T O U C H - P O I N T S
 The booming of Bangladesh Tourism Industry
 Bestway Resort and Tourism , Best way Foundation Ltd, Heritage Hotels &
Resorts Ltd, Bestway Hotels and resorts Ltd., Achievements, Success Stories,
CSR Activates.
 Endorsement: Chairman, Club Members, Stakeholders
 Member Engagement: Golf, Pool World, Swimming Pools, Restaurants, Lounge,
Spa and Wellbeing, Night bars & Clubs.

15. PACKAGES
of Bestway Country Club
SHARED PREMISES:
1. Best Loyalty Programme.
2. Time Sharing: Lifetime Ownership Package.
3. Innovative family holiday packages and star-studded entertainment events.
4. Future that being the biggest chain of family Clubs.

16. of Bestway Country Club
AV STORY
WHEN YOU
HIT OBJECTS
WITH YOUR
WHITE CUE
BALLS

17. of Bestway Country Club
AV STORY
THE
SPREADED
BALLS
TELL
STORY OF
360 DEGREE

18. of Bestway Country Club
AV STORY
WHERE
SHE WANTS
TO BE WITH
YOUR
SURPRISE
TOUR

19. of Bestway Country Club
AV STORY
WHERE ONLY
YOU CAN
SEE HER
SWIMMING

20. of Bestway Country Club
AV STORY
WHERE
SHE IS
RELAX
WITH
SPA

21. of Bestway Country Club
AV STORY
WHERE YOU
WILL SPEND
YOUR
DREAMY
NIGHT

22. of Bestway Country Club
AV STORY
WHEN
A
BBQ PARTY
ISARRANGED
AT
NATURE

23. of Bestway Country Club
AV STORY
WHEN
A
ECO RESORT
IS ONLY
LUXURIOUS
FOR YOU.

24. of Bestway Country Club
AV STORY
WHEN
YOU ARE
ADVENTEROUS
TO
TOUCH
THECANOPY

25. of Bestway Country Club
AV STORY
WHEN
YOU
MEET UP
YOUR
HERITAGE

26. of Bestway Country Club
AV STORY
YOUR
JOURNEY
WITH
THE LARGEST
MANGROVE
FOREST

27. of Bestway Country Club
AV STORY
WHERE YOU
WILL SLEEP
TO SEE
THE BLUE
WATER

28. of Bestway Country Club
AV STORY
WHEN
YOU ARE
INSIDE THE
CORAL
NATURE

29. of Bestway Country Club
AV STORY
THE BOAT
WILL SPEED UP
YOUR
MARINE
JOURNEY

30. of Bestway Country Club
AV STORY
WHERE
YOUR
CHILD
IS FREE
FROM
TODAY

31. of Bestway Country Club
AV STORY
THE FIELD
MAKE
YOUR
PERSONALITY
PREMIUM

32. of Bestway Country Club
AV STORY
THIS IS YOU,
THE PREMIUM
MEMBER
OF
BESTWAY
COUNTRY CLUB

33. of Bestway Country Club
AV STORY
3 6 0
D E G R E E
D O M E S T I C
T O U R I S M
360°

34. © Z u l k e r N a e e n 2 0 1 4
T H A N K
Y O U