Slides from ZoomSafer CEO Matt Howard's presentation on preventing work-related distracted driving, delivered to the Gulf Region Intelligent Transportation Society (GRITS) Annual Meeting on November 3, 2011

1. Employee Use of Phones While Driving
Understanding and Managing Corporate Liability
Presentation to GRITS Annual Meeting – November 2011
Matt Howard, Co-founder and CEO

2. FIVE KEY POINTS
1 Employee use of phones while driving is risky business
2 Increases crashes / employer liability / insurance costs
3 Growing problem for fleet operators / self-insured
companies
4 FMCSA regulations apply / CSA implications rising
5 Affordable enforcement solutions exist
Proprietary & Confidential

3. DISCUSSION TOPICS
The behavioral problem
The business problem
The market segments
The solution options
The case study
The future

4. BEHAVIORAL PROBLEM
Adults (employees) have an insatiable
appetite for mobile web…even when driving.
Survey says???

5. BEHAVIORAL PROBLEM
47% of American
adults1 who text and
50% of employees
who use smartphones2
– admit to doing so
while driving.
1 Pew Internet & American Life Project, 2010
2 CareerBuilder, 2009

6. BEHAVIORAL PROBLEM
Multitasking is an
oxymoron.
Humans can‟t do
two things at once
without impairment
to one or both
tasks.

7. BEHAVIORAL PROBLEM
Modern multi-taskers (your employees) are
“suckers for irrelevancy,” have “less self-
control,” and are “distracted by everything”.
Experiment A Experiment B Experiment B
Inability to Ignore Irrelevancy Inferior Memory Inferior Task Switching
AEU
ABCADE 2, 12, 30
DRS
9, 17, 35
3 Nass, Ophir, Wagner – Stanford University, Aug 2009 -- Proceeding in the National Academy of Sciences

8. ILLUSTRATION EXERCISE
Exercise 1 Exercise 2
• Open text or email • Now do the task individually
• Type „Multitask” • Type the word – Multitask
• After each letter add a number: • Then when finished type the
M1 U2 L3 T4 I5 T6 A7 S8 K9 numbers 1 – 9.
Multitasking takes longer = more mistakes
4 The Myth of Multitasking: How Doing It All Gets Nothing Done – Dave Crenshaw.

9. THE BUSINESS PROBLEM
47% Admit to sending 23x More likely to crash 32% Have known crashes 62% Have paper policies
or reading text
messages while
driving
8% Have been sued
0% Enforcement
1 – 47% of texting adults admit to sending or reading messages while driving
2 – Multitasking is oxymoron. TWD = 23X more likely to crash.
3 – 32% of employers know/suspect crashes. 7.6% have been sued. Insurers reacting.
4 – Policies are easy. Compliance is hard. (62% / 53% / 61% / 0%)

10. THE MARKET: PHONES + VEHICLES
Company-liable Smartphones
37,000,000 6,000,000
Company-owned Vehicles
Personally-owned Vehicles
Company phones in Personal vehicles Company-liable smartphones
360⁰
Scope
of
Risk
12,000,000
4.2m company-liable feature phones
7.8m personally-liable phones
 108m smart phones
 43m company liable phones All Other Phones
 6m with keys to company vehicle
 Blackberry / Android dominant

11. THE MARKET: VEHICLES
Regulation, Legislation, Crashes, Claims, Liability, Premiums
Trucking Local Sedan
3m vehicles / 20% company-liable 11m vehicles / 3.7m company-liable 4m vehicles / 1.5m company-liable
phones / 60% TEV smartphones / 26% TEV smartphones / 0% TEV
9m admit to texting, emailing, or browsing while driving
18,000,000 Employees driving company vehicles

12. THE SOLUTIONS
Active Controls on Smartphones Passive Controls on Any Phone
$2.50 per phone / per month $2.50 per phone / per month
Actively promote safe and legal Passively measure employee
use of phones while driving. use of phones while driving.
 Phone-dependent  Phone-agnostic
 Active Behavior Management  Passive Behavior Management
 Works with/without Telematics  Requires Telematics and TEMs data
 Ideal for Local / Sedan Fleets  Ideal for Local Service / Trucking Fleets

13. For more information on preventing distracted
driving, please visit http://zoomsafer.com