Zoniz is a proximity marketing platform that uses mobile devices and location data to engage customers within physical retail stores. It allows retailers to send targeted messages, offers, and interactive content to shoppers based on their location inside the store. The platform's tools include loyalty programs, contests, surveys and more to enhance the in-store shopping experience. Zoniz provides analytics to help retailers understand customer behavior and plan future marketing campaigns.
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Proximity Engagement Gaining Ground
In the context of retail stores losing customers constantly due to online sales,
more and more physical stores choose to implement mobile proximity mar-
keting solutions. Proximity platforms leverage GPS, WiFi and Bluetooth Low
Energy (BLE) to transmit location triggered information on mobile devices and
improve communication between brands or stores and their customers.
Proximity marketing is not only for large scale retailers!
Mobile Marketing in Numbers
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Apps account for 89% of mobile media time, with the other 11% spent on web-
sites. (Smart Insights)
68% of companies have integrated mobile marketing into their overall marketing
strategy. (Salesforce)
By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad
spending. (MarketingLand)
Average smartphone conversion rates are up 64% compared to the average
desktop conversion rates. (CMS Report)
Mobile Offers are Redeemed 10x More Frequently Than Print Offers. (eMarketer)
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Benefits
Upgrades the communication strategy and helps stores keep up with the online
shopping advantages, such as quick access to information, loyalty etc. Enables
brands to run proximity marketingcampaigns.
For malls and supermarkets
A digital marketing solution with high conversion rates and an interactive way to
influence customer purchase decision and generate social media exposure.
For stores and brands
Personalised contextual experiences relevant to the location
they are in and access to engaging digital content delivered
directly to their mobile devices.
For customers
Zoniz Proximity Engagement Platform
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Zoniz is an out-of-the-box omni channel solution meant to facilitate proximity
engagement between brick and mortar stores and shoppers.
Using Zoniz open platform you can create and deliver interactive mobile expe-
riences that help your business to understand customers’ behaviour.
Zoniz is the perfect solution for contextual engagement for shopping malls,
department stores, supermarkets and other types of venues and happenings:
festivals, sport events, conferences etc. Zoniz unique technical approach
makes it very adaptable and allows you to quickly adapt and implement new
types of engagement.
4. Guidelines for Successful Proximity Marketing Campaigns
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Be relevant
Interact with customers directly on
their smartphones and on digital
screens near them, at the right
place, at the right time. Let custom-
ers set their preferences to receive
content that is relevant to them.
Mobile engagement will grant you
access to the customers’ behavior,
thus helping you obtain a more
comprehensive view about your
targeted audience.
Generate valuable content
Create favorable circumstances
for the customer to engage with
your campaigns in an innovative
manner.
Offer your customers the possi-
bility to interact with your store or
brand in ingenious ways and give
them attractive rewards.
Guidelines for Successful Proximity Marketing Campaigns
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You can set up greeting messages, fun campaigns, offers that attract customers
into stores and satisfy their demand for mobile tools and interactive content.
In The Digital Marketing Trends Report conducted by Adobe and Econsultacy,
“Customer Experience” was rated as top business opportunity for the next year
(2019). By choosing a proximity platform such as Zoniz, you grant customers all
the top 5 features that most companies picked as beneficial for their business
growth.
Most exciting Business Opportunities in 2019
Create experiences
Customer
Experience
Content
Marketing
Mobile Personalization Social
22% 15% 13% 11% 7%
5. Ways to Enhance in-Store Experience Using Mobile Proximity Engagement
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Ways to Enhance in-Store Experience Using Mobile Proximity Engagement
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Proximity engagement platforms connect the physical stores to the digital envi-
ronment and grant easy access to valuable information both for retailers/brands
and for shoppers. Keep in mind some simple principles when it comes to creat-
ing quality customer-brand interaction and give your customers the best shop-
ping experience yet.
6. Zoniz Voucher
Discard Prints and Go Digital
Less printed vouchers and brochures mean less wasted paper. Choose a digital
solution and your customers will appreciate it.
Promotional discounts and coupons
offered in proximity are more effective,
people having the possibility to act on
the promotion.
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Zoniz Video
Enable Interactive Content
Animate your communication by adding videos*. Studies show that
people respond better to videos than to plain text or images, so upgrade
your strategy and start broadcasting
videos to your targeted audience.
*48% of millennials view video exclusively
on their mobile device. So if you're target-
ing the modern shopper, make sure to
use video content in your mobile market-
ing.
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Zoniz Scratch Ticket
Use Gamification to Increase Footfall
Choose interactive ways to reward your customers with random gifts.
Create digital scratch tickets where the
prizes or the discounts can be discovered
by the customer by sliding its finger over
the phone's screen.
Create a treasure hunt, an engaging circuit
to keep the shopper entertained longer
with a series of hidden virtual clues and
interactive campaigns.
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Acknowledge Your Most Loyal Customers
Building long-term customer relationships is the key for a store to prosper. Make
sure customers come back over and over again by personalizing messages and
rewarding your customers with small tokens of
appreciation.
Zoniz provides an out-of-the-box flexible and
integration-ready loyalty program.
Zoniz Loyalty
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Zoniz Poll
Get Feedback from Your Customers
Get to know your weaknesses and base your marketing decisions on objec-
tive information.
Customers satisfaction surveys are an
important tool when it comes to improv-
ing your brand image. With Zoniz you can
conduct the surveys on your customers
phone with precise timing and position-
ing. Offer rewards and discounts as as an
expression of your gratitude to the cus-
tomer that took the time to answer your
questions.
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Transform Customers into
Brand Ambassadors
Zoniz Contest
Engage your customers with a fun photo contest or reward them in
exchange for being creative and uploading pictures from their mobiles.
Organize contests or prize draws and pick win-
ners randomly or manually directly from the
platform with no other additional programs
needed.
9. The end-user receives the content in the mobile
app, on the web and on the digital screens in
your store.
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Get real-time statistics with campaign results
and audience behavioral data.
3.The end-user receives the content in the mobile
app, on the web and on the digital screens in
your store.
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How Zoniz Works
Access Zoniz content management system to
create proximity marketing campaigns using
predefined engagement templates.
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10. 19
Audience and Statistics
Know your audience
Evaluate data in order to determine and assess future marketing and business
trends, boost profits and streamline resource management (sales revenue,
products, costs and incomes).
Plan ahead
Take advantage of the Zoniz analytics module to determine the outcomes of
your campaigns and guide decisions for future investments and retargeting. The
analytics module provides information regarding demographic studies, custom-
er segmentation and much more.
Content Management Web Application
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Easy to use
Zoniz Content Management System allows you to create and modify digital con-
tent that is sent to your customers in real time. It is highly responsive and it
comes with out-of-the-box templates and flows for your marketing campaigns.
11. 2120
Mobile App
Enhance in-store customer experience by providing access to engaging con-
tent depending on your visitors’ location and preferences. You can choose to
use the Zoniz app as an out-of-the-box tool or we can rebrand the app to
match your brand’s image so you can use it as your very own personal service
(SDK and whitelabel available).
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Proximity content
Categories of interest
Indoor navigation
Social media integration
Customizable notifications
The App features:
12. Let’s get in touch!
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We constantly evaluate and develop our engagement mechanisms based on the
feedback we receive and the latest technological capabilities.
If you wish to set up your own proximity campaign or to request a demo,
do not hesitate to contact us:
+46 73-999 79 20
contact@zoniz.com
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