Zoe McLaren

1. https://uk.linkedin.com/in/zoe-mclaren-97167448
Zoë McLaren
Basingstoke
AnexperiencedProject, Office and EventManager with an outgoing personality, high levels of
commitment and the initiative to work both independently and as part of a team.
Proven administration, organisation, marketing and decision-making ability, supported by superb
interpersonal skills. Active, resourceful and creative; is able to provide solutions to conquer
obstacles. Always keen to learn new areas and develop personally to benefit of the business.
Core Skills:
 Sales integration and reporting.
 Marketing, planning and execution.
 Project, risk and resource management.
 Communications with a structured approach.
 Digital marketing and web development.
 International event management.
 Logistics and support.
Key Achievements:
 £180K savings: Managing funding allocations and expenditure for the business.
 Implementation and realignment of Salesforce: Buy-in of Sales Reps, Managers to streamline
processes, aligned and updated fields. Designed multi-level automated reports to the reflect
OptaSense’s 2020 vision.
 Prevention of duplication: Obtained data and produced Pan-QinetiQ Global Events schedule. Cost
savings achieved.
 Buy-in and management of colleagues: Reorganisation/categorisation and disposal of items in
Marketing Storage Rooms (reduction from 3 to 1 room).

2. Zoë Mc
Laren
Professional Experience
May 2008 – Present QinetiQ Ltd
Marketing Projects Coordinator (Jun 2016 – Present) QinetiQ Ltd
QinetiQ is a FTSE250 company with over 6,000 employees located globally. UK’s leading defence and
technology company growing its international footprint.
 Negotiation: Built strong business relationships with suppliers resulting in preferential payment
terms, extended deadline dates and cost savings.
 Welfare & Environment: Ensured safe office practices where adhered to, reporting of near-
misses with follow up to implementation.
 Sales Campaigns: Prepared campaigns for pre, during and post events to maximise ROI.
Followed up with Sales Team for monthly stats report (unqualified / qualified / lead period / sale).
Marketing & Communications Coordinator (May 2013 – May 2016)
OptaSense Ltd, a QinetiQ company
OptaSense is the World Leader in Distributed Acoustic Sensing, a platform technology, operating in 50
countries globally, across multiple industries, including Oil & Gas, Defence & Security, Transport and
Utilities. It is managed as a subsidiary of the QinetiQ Group.
 Health & Safety: Compiled procedures and risk management reports for events; build-up, during
and breakdown.
 Structured Management: Deployed a fully centralised booking system for all projects to
allow effective tracking. Delivered improved performance, execution and campaigns.
 Go to Market: Fully engaged and responsible for delivery of design, artwork, messaging,
production of international support materials; solution brochures, website, news releases,
promotions.
 Sales Integration & Support: Optimising Salesforce (CRM system) through increased
engagement and training of key users.
 Marketing Organisation & Delivery: Planning, coordination and implementation of global events
and conferences. Creating event briefs, supporting business cases. Negotiating with suppliers,
stand designs, artwork and production of collateral material. Producing ROI and statistics post
event reports.
 Financial: Managing a £500K annual marketing budget. Implementing best practices through
producing marketing processes, guidelines and compliance.
 Public Relations: Managing the PR Company. Obtaining board approval prior to issue of press
releases. Coordination and input to copy release and content.
 Digital: Developing, executing social media and external communications strategy. Increasing
the reach / followers by 10% and Google ranking through SEO improvements. Managing,
governing and continuously reviewing corporate website to improve user experience.
Project Manager (Sep 2010 – Apr 2013) OptaSense Ltd, a QinetiQ company
 Customer Facing: Ensured customers’ requirements were met on time, to the desired quality
and within budget.
 Upselling & Cross Selling: Identified and obtained additional business opportunities through
building strong relationships with both customer and supplier.
 Team Work: Led, motivated and monitored team members and project staff to ensure on-
time and accurate delivery of OptaSense services to customers.

3. Zoë Mc
Laren
Professional Experience
 Reporting & Control: Prepared, managed statements of work and pricing for submission of
quotes for new opportunities. Managed work packages and coordinated production of
deliverables.
 Compliance Assured: Ensured corporate governance, commercial procedures and policies
were adhered to.
 Budget Control: Successfully managed, a major £25M contract, the financial commitment
and contract spend (man hours, facility charges, materials and travel costs).
 Planning & Logistics: Involved in the strategic and day to day management of projects.
Initiated the tasking of resources, facilities and subcontractors to meet goals and objectives
of the contract.
Project Manager (May 2008 – Aug 2010) QinetiQ Ltd
 Service Delivery: Supported the Programme Manager by planning and managing activities
and resources for pan-QinetiQ MoD contract worth £26M, to achieve both the customer’s
and QinetiQ’s objectives.
 Management: Managed a team of 110 resources (including Subject Matter Experts and
Pilots) across different disciplines to ensure testing and report milestones met the
customer’s deadline.
 Accuracy: Ensured that the project was compliant with all appropriate government and third
party regulations (ITAR, TAA, and NDA).
Company Secretary & Office Manager (Feb 2003 – Apr 2008) Eastwood Marketing Ltd
Distributer of Toshiba’s commercial large screen displays (i.e. command and control centres).
Eastwood Marketing supported sales and service for Europe, Middle East and Africa. A small office of
5 resources generating a turnover of £2.3M.
 Negotiated discounts and equipment maintenance plans with suppliers.
 Researched health and safety, employment regulations and legal requirements ensuring the
company complied.
 Performed accountancy routines (invoicing, stock control, SOP, POP, bank reconciliation,
salaries, sales commissions and management reports).
 Prepared and filed VAT Returns, EC sales lists and intrastat reports.
 Analysed, investigated and reduced expenditure, where possible.
 Prepared documentation for export sales and shipments (commercial invoices, legalised
Certificate of Origin’s and ATA Carnets for exhibitions).
 Handled importation and BTI classifications of goods.
 Organised exhibitions, shows and associated travel arrangements.
 Arranged customer training courses (accommodation, logistics, refreshments and evening
hospitality for candidates).
Secretary to Deputy CEO & Chief Operating Officer (Nov 2000 – Jan 2003) Orange Plc
Sales Secretary & PA to Directors (May 1995 – Aug 2000) Eurocopy (GB) Plc
Receptionist & Secretary (Feb 1994 – Feb 1995) Mainline Productions
Beauty Therapist (Dec 1991 – Jan 1994) Various Salons

4. Zoë Mc
Laren
Education & Interests
2014 – Salesforce (Customer Relationship Management)
 Administration Essentials for New Admins.
 Implementing Analytics Strategy for the Sales Cloud.
 Administration Essentials for Experienced Admins.
2011 - Project Management
 APMP Qualified.
 PRAM Project Risk Management.
2003 - Sage Accountancy Packages
 Sage Line 50, Payroll, Job Costing, Financial Forecasting, Report Designer and Advanced Excel.
1989-1991 - Saltash College
 City & Guilds (Beauty Therapy).
 CIDESCO International Diploma.
 Reflexology.
1984-1989 - Helston Comprehensive School
 8 GCSE’s – Oral Communications, English, Art, Biology, Typewriting, Mathematics, Chemistry,
French, Physics.
 Experienced in Microsoft Office Packages, Salesforce, SAP, SAPbyDesign, Sage, WordPress, Siebel,
EPM, Project 2007 and Maximizer Enterprise.
 Received QinetiQ STARS Award for The 5E’s (Energy, Execute, Empower, Excite, Edge).
 Achieved the Bronze and Silver Duke of Edinburgh Awards.
 Keeping fit, cooking, entertaining and reading.
 Tending allotment and beekeeping.
 Macro photography.
 Going out to the cinema, theatre and restaurants.
 Organising, volunteering, supporting and raising funds for local and national charities and
associations.
 Training Coordinator for Basingstoke & District Beekeepers Association.
 Secretary for Basingstoke Allotments & Leisure Gardeners Association.
 Full clean licence held.
 References, available upon request.