This presentation discusses how business plans are received by investors. It explains that investors will evaluate a business plan based on whether the vision is clear, if the target market and opportunity are defined, what strategy and resources are needed to achieve the vision, if the sales process and business model are feasible, and the strength of the founding team. The presentation was created by Ziya Boyacigiller, a leading angel investor in Turkey, to provide guidance to entrepreneurs on developing business plans that effectively communicate to investors.

1. How Business Plans are Received
by Investors
Ziya G. Boyacigiller
This presentation was created and given by Ziya
Boyacigiller who was leading Angel Investor and a loved
mentor to many young entrepreneurs in Turkey. We have
shared it on the web for everyone’s benefit. It is free to
use but please cite Ziya Boyacigiller as the source when
you use any part of this presentation. For more about
Ziya Boyacigiller’s contributions to the start-up Ecosystem
of Turkey, please go to www.ziyaboyacigiller.com

2. How Business Plans Are
Perceived by Investors
Ziya G. Boyacigiller
Sabanci University
BA, MBA and EXEC MBA
2004 through 2013

3. How Business Plans are
Received by Investors/Partners
What is
the
vision?
Is it
worth
it?
Is target “job”
defined and
opportunity?
What are
alternatives,
common pains,
consequences?
What is
strategy to
win? (strategy
canvas)
Can they
achieve
market
adoption
?
Key
resources
(available/attaina
ble)
?
Target
customers
addressable,
economical to
reach?
(channel strategy)
Sales
process
to get
SOM
feasible
?
Businessm
odel?
(RM,GM,OM,W
CM,CM)
What is
the offer
?
(IM)
Team