business communication - writing skills

1. WRITING SKILLS
Business Communication
PRESENTED BY:-
ROHLUPUII RALTE (B03)
CHARU SANCHETI (B04)
APEE SINGH (B09)
HIMANSHI DUA (B10)
ZISHAN ALI (B27)
FACULTY’S NAME:-
DR. SHWETA AWASTHI

2. Introduction
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What is writing?
Writing is a form of communication that
allows us to put our feelings and ideas on
paper, to organize our knowledge and beliefs
into convincing arguments, and to convey
meaning through well-constructed text.

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• Writing skills are an important part of
communication.
• Good writing skills allow you to communicate
your message with clarity and ease.
• The communication takes place to a far larger
audience than through face-to-face or
telephone conversations.

4. Why Writing?
• Creates a permanent record.
• Allows you to store information for future
reference.
• Easily distributed.
• All recipients receive the same information.
• Necessary for legal and binding
documentation.
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5. Questions a Writer Asks
• How do I begin?
• What is my purpose?
• How do I make my point clear?
• How do I create a logical flow?
• How do I avoid grammatical errors?
• How can I make my message brief?
• How can I create a visual effect?
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6. Types of Writing
A writer’s style is a reflection of his/her
personality, unique voice, and way of
approaching the audience and readers.
There are four general purposes that lead
someone to write a piece, and these are
known as the four styles, or types, of writing.
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7. 1. Informative
 Informative writing explains or informs. It talks about a
subject without giving opinions.
 Usually explains something in a process.
 Is often equipped with facts and figures.
 Is usually in a logical order and sequence.
USES: -
• Textbook writing
• How-to articles
• Recipes
• News stories
• Business or technicalwriting.
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8. 2. Descriptive
 Descriptive writing focuses on communicating the details of a
character, event, or place.
 It is often poetic in nature
 It describes places, people, events, situations, or locations in a
highly-detailed manner.
 The author visualizes what he/she sees, hears, tastes, smells, and
feels.
USES:-
• Poetry
• Journal or diary writing
• Nature writing
• Descriptive passages in fiction
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9. 3. Persuasive
 Persuasive writing tries to bring other people around to your
point of view.
 Equipped with reasons, arguments, and justifications.
 Author takes a stand and asks you to agree with his point of view.
 Asks for readers to do something about the situation (this is called a
call-to-action).
USES:-
• Opinion and editorial newspaper pieces.
• Advertisements.
• Reviews (of books, music, movie etc.)
• Letter of recommendation.
• Letter of complaint.
• Cover letters
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10. 4. Narrative
 A narrative tells a story. There will usually be characters and
dialogue.
 A person tells a story or event.
 Has characters and dialogue.
 Has definite and logical beginnings, intervals, and endings.
 Often has situations like actions, motivational events, and disputes
or conflicts with their eventual solutions.
USES:-
• Novels
• Short stories
• Novellas
• Poetry
• Autobiographies or biographies 10

11. Audience and Format
• The first step to writing is choosing the
appropriate format.
• The format, as well as the audience, defines
the writing voice i.e., how formal or relaxed
the tone should be.
• With everything one writes, the readers/
recipients, should be able to define the tone
as well as aspects of the content.
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12. Composition and Style
• Start with your audience- The reader should
be introduced with the subject.
• Create an outline- Outlines help to identify
which steps to take in which order.
• Use AIDA- Follow the AIDA formula. These
steps can help in the writing
process.
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13. • Try some empathy- One should remember the
audience's needs at all times.
• Use the rhetorical triangle- One should make
sure that one communicates why people
should listen , the message should engage the
audience.
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14. Structure
• The document should be as reader friendly as
possible
• Use headings, subheadings, bullet points, and
numbering whenever possible to break up the
text.
• Adding graphs and charts is also a smart way
to break up your text.
• Using questions is a good idea, questions help
keep the reader engaged and curious.
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15. Grammatical Errors
• It's essential to learn grammar properly, and to
avoid common mistakes that the spell checker
won't find (ex; “affect” instead of “effect”).
• Everything that one writes should be of a
quality that every reader will find acceptable.
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16. Proofing
• Proof your headers and sub headers – People
often skip these and focus on the text alone.
Just because headers are big and bold doesn't
mean they're error free!
• Read the document out loud –This way one is
more likely to catch mistakes.
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17. • Use your finger to follow text as you read –
This is another trick that helps slow down.
• Start at the end of your document – Proofread
from the end to the beginning. This helps
focusing on errors, not on content.
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18. Uses of Writing Skills
Write a report.
Plan or strategy at work.
Write a grant application.
Share experiences/views online.
Communicating through E-mails.
Preparing a well written CV or résumé.
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19. Developing Writing Skills
Think About Your Readers' Needs.
Remember Basic Rules for Good Written
English.
Write Regularly to Develop Confidence and
Quality.
Have a Structure for Drafting and Re-Drafting.
Get Feedback on Your Writing and Use It.
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20. Conclusion
• It's important to know how to communicate a
point quickly and professionally.
• Many people spend a lot of time writing and
reading, so the better writer one is, the more
successful he is likely to be.
• Identify the audience before even starting to
create the document.
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21. • If one feels that there's too much information
to include, an outline should be created to
outline the thoughts.
• Learning grammatical and stylistic techniques
will also help in writing more clearly.
• Lastly, one should be sure to proof read the
document before sending it.
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22. THANKYOU
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