Games have always played a crucial role in learning and motivation. Corporations have started using the game theory and mechanics to train and encourage employees, and engage consumers in their brands. This change in work dynamics has not only resulted in greater profitability, but also in several other business-related aspects.
Companies can use it to enhance brand awareness among consumers, to generate big data, solve complex business problems, attract relevant customers, and give back to the community.
This presentation informs about the importance and mechanics of gamification for small businesses, and how they can benefit from gamifying their processes.