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YouTube für’s
Business
Andreas Zeitler

zCasting 3000

@zcasting3000
Podcast
Was hat’s
gebracht?
Episode 1
Konzept
StrategieBranding
Fanbase
Planung Sicherheit
Episode 1
Episode 0
If you aren’t experiencing
failure, then you are
making a far worse
mistake: You are being
driven by the desire to
avoid i...
Episode 1
MVP
=
Minimum Viable Product
Erfolg auf YouTube
Schritt 1:

Content Ideen
• Tutorials aus dem Fachgebiet
• Show and Tell
• Positionierung als Experte
Schritt 2:

Recherche
Schritt 2:

Recherche
• Videos
• Neuestes Video (VÖ Frequenz)
• Ältestes Video (Alter des Channels)
• Populärstes Video
Schritt 2:

Recherche
• Optische Aufmachung
• Channel Artwork
• Motion Graphics
• Social Media Profile
• Moderne Technik? (...
Schritt 3:

Video SEO
Wie kommen Leute
auf euren Channel?
“
Schritt 3:

Video SEO
• Empfehlung
• Unterhaltung
• Suche nach Information.
Wie spielt man Gitarre?
Schritt 3:

Video SEO oder
Gesunder Menschenverstand
• Empfehlung
• Unterhaltung
• Suche nach Information.
Wie spielt man ...
Schritt 3:

Video SEO
• Empfehlung
• Unterhaltung
• Suche nach Information.
Wie spielt man Gitarre?
Schritt 3:

Format
• Authentisch
• Kitschig?
• Video Struktur
• Video Länge
Schritt 3:

Format
Musik
Einführung
Content
Schritt 3:

Format
Musik
Einführung
Content
Schritt 3:

Format
Eye Catcher / Ear Catcher
Schritt 3:

Format
vs.👁 👂 ?
Schritt 3:

Format
<👁 👂
Schritt 4:

Storytelling
Hallo!
Schritt 5:

Interaktion fördern
• Abo
• Like
• Kommentar
• Annotationen/Cards
Schritt 6:

Evaluation
Schritt 7:

Kollaborationen
Zusammenfassung
• Recherche: Was machen ähnliche Channels?
• Daran denken warum Leute Videos schauen
• Empfehlung von Freu...
Ihr auf YouTube
• Eure Subscriptions privat schalten
• Playlists ebenfalls
• Vereinzelte Playlisten können public sein
• B...
Videos machen
It’s dauering…
🕰
Einfach rockt!
$
Zum Beispiel
• Kreuzblende
• Blende von oder zu einer Farbe
• Flash Frame
YouTube für’s
Business
Andreas Zeitler

zCasting 3000

@zcasting3000
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
YouTube für's Business #mxsw18
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YouTube für's Business #mxsw18

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"YouTube für's Business - So legt ihr los" lange Version: http://zcasting3000.com/blog/youtube-fuers-business-so-legt-ihr-los-download/?lang=de

Fragen die unter anderem geklärt werden:

- Was geht auf YouTube und wie fängt man an dort Fans zu ziehen?
- Wie bewertet man themenähnliche Channels?
- Video Tipps
- YouTube SEO und Video SEO

Veröffentlicht in: Marketing
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    Ihre Nachricht erscheint hier
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

YouTube für's Business #mxsw18

  1. 1. YouTube für’s Business Andreas Zeitler
 zCasting 3000
 @zcasting3000
  2. 2. Podcast
  3. 3. Was hat’s gebracht?
  4. 4. Episode 1 Konzept StrategieBranding Fanbase Planung Sicherheit
  5. 5. Episode 1
  6. 6. Episode 0
  7. 7. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. ~Ed Catmull, Creativity, Inc. “
  8. 8. Episode 1 MVP = Minimum Viable Product
  9. 9. Erfolg auf YouTube
  10. 10. Schritt 1:
 Content Ideen • Tutorials aus dem Fachgebiet • Show and Tell • Positionierung als Experte
  11. 11. Schritt 2:
 Recherche
  12. 12. Schritt 2:
 Recherche • Videos • Neuestes Video (VÖ Frequenz) • Ältestes Video (Alter des Channels) • Populärstes Video
  13. 13. Schritt 2:
 Recherche • Optische Aufmachung • Channel Artwork • Motion Graphics • Social Media Profile • Moderne Technik? (bspw. Cards)
  14. 14. Schritt 3:
 Video SEO Wie kommen Leute auf euren Channel? “
  15. 15. Schritt 3:
 Video SEO • Empfehlung • Unterhaltung • Suche nach Information. Wie spielt man Gitarre?
  16. 16. Schritt 3:
 Video SEO oder Gesunder Menschenverstand • Empfehlung • Unterhaltung • Suche nach Information. Wie spielt man Gitarre?
  17. 17. Schritt 3:
 Video SEO • Empfehlung • Unterhaltung • Suche nach Information. Wie spielt man Gitarre?
  18. 18. Schritt 3:
 Format • Authentisch • Kitschig? • Video Struktur • Video Länge
  19. 19. Schritt 3:
 Format Musik Einführung Content
  20. 20. Schritt 3:
 Format Musik Einführung Content
  21. 21. Schritt 3:
 Format Eye Catcher / Ear Catcher
  22. 22. Schritt 3:
 Format vs.👁 👂 ?
  23. 23. Schritt 3:
 Format <👁 👂
  24. 24. Schritt 4:
 Storytelling Hallo!
  25. 25. Schritt 5:
 Interaktion fördern • Abo • Like • Kommentar • Annotationen/Cards
  26. 26. Schritt 6:
 Evaluation
  27. 27. Schritt 7:
 Kollaborationen
  28. 28. Zusammenfassung • Recherche: Was machen ähnliche Channels? • Daran denken warum Leute Videos schauen • Empfehlung von Freunden • Unterhaltung • Suche nach Information, lernen: Wie spielt man Gitarre? • Authentisch: Bisschen kitschig? Warum nicht. • Videos strukturieren: Einführung, Musik, Content • Audio Qualität • Optik verbessern: Channel Artwork, Animationen, Video-Technik • Interaktion fördern • Evaluation, Analytics • Kollaborationen
  29. 29. Ihr auf YouTube • Eure Subscriptions privat schalten • Playlists ebenfalls • Vereinzelte Playlisten können public sein • Beispielsweise Tipps zu ähnlichen Channels für eure Subscriber • Holt euch eine Vanity URL
  30. 30. Videos machen
  31. 31. It’s dauering… 🕰
  32. 32. Einfach rockt! $
  33. 33. Zum Beispiel • Kreuzblende • Blende von oder zu einer Farbe • Flash Frame
  34. 34. YouTube für’s Business Andreas Zeitler
 zCasting 3000
 @zcasting3000

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