Information Interaction 2015, Bratislava

1. Discovering reading experience
using Interpretative
phenomenological analysis
@tombouda
ÚISK/KISK
Information interaction 2015

2. Dissertation theses overview
• Reading in digital age
– Materiality
– Entirety of document
– Sensorimotor perception
• Technology (Hayler, 2015)
– Extend our abilities
– Communal
– Incorporated
– Domesticating

3. Dissertation theses overview
• Reading experience (Holland, 2009)
– Immersion (Ryan, 2011)
– Transportation (Gerrig, 1993)
– Flow (Nell, 1988)
– Absorption (Kuijpers, 2014)
– Engagement (Busselle, 2009)
– Involvement (Klimmt, 2003)

4. Research question
How do university students, who read
scholarly texts on tablet, perceive its
sensorimotor experience and what
implications and consequences does it
have?

5. Research paradigm
• Positivist approach
– Quantitative measurement
– EEG, fMRI, Eye Tracking
• Interpretative approach
– Experience
– Deep understanding of phenomenon

6. Theoretical perspective
• Phenomenology
– Husserl – rigorous descriptive approach
– Heidegger – hermeneutics and interpretative
approach
– Merleau-Ponty – people perceive their
environment using their body

7. Interpretative phenomenological
analysis (IPA)
• Goal: describe phenomenon in details
• Methods: semi.-structured interview, focus
groups
• Sample: deliberately selected participants
• Data analysis: reflection, coding, relationships,
theory
• Smith, Flowers a Larkin (2009), Koutná
Kostínková a Čermák (2013)

8. Research situation
• Reading an article about vaccination in the
Czech Republic (PDF) (15 min.)
– PRYMULA, R.; BENCKO, V. Očkování a jeho role v prevenci
infekčních nemocí Odmítání očkování-vážný problém
veřejného zdravotnictví. General Practitioner/Prakticky
Lekar, 2014, 94.6.
• Interview (45 min.)

9. Examples of questions
• Would you give me an example?
• Can you elaborate on that idea?
• Would you explain that further?
• I’m not sure I understand what you’re saying.
• Is there anything else?

10. My progress
• 2 interview
• Coding using QDA Miner 4 Lite
• Issues:
– The depth of interview
– Emotions
– Gender issue
– Quality of record
– Only tablets, not e-readers

12. DESMET, P. M. A., R. PORCELIJN a M. B. DIJK)

14. Thanks for your attention
@tombouda
ÚISK/KISK
Informační interakce 2015

15. Resources
• HAYLER, Matt. 2015. Challenging the phenomena of technology: embodiment,
expertise, and evolved knowledge. Great Britain: Palgrave Macmillan, pages
cm. ISBN 978-113-7377-852.
• HOLLAND, Norman N. 2009. Literature and the brain. 1st ed. Gainesville, FL:
PsyArt Foundation. ISBN 05-780-1839-X.
• GREEN, Melanie C, Jeffrey J STRANGE a Timothy C BROCK. c2002. Narrative
impact: social and cognitive foundations. Mahwah, N.J.: L. Erlbaum Associates,
xv, 373 p. ISBN 080583124x.
• NELL, Victor. 1988. Lost in a book: the psychology of reading for pleasure.
Pbk.ed. New Haven: Yale University Press. ISBN 03-000-4115-2.
• KUIJPERS, Moniek M., Frank HAKEMULDER, Ed S. TAN a Miruna M. DOICARU.
2014. Exploring absorbing reading experiences: Developing and validating a
self-report scale to measure story world absorption. Scientific Study of
Literature [online]. 4(1): 89-122 [cit. 2015-08-29]. DOI: 10.1075/ssol.4.1.05kui.
ISSN 2210-4372. Dostupné z: http://www.jbe-
platform.com/content/journals/10.1075/ssol.4.1.05kui

16. Resources
• BUSSELLE, Rick a Helena BILANDZIC. 2009. Measuring Narrative
Engagement. Media Psychology [online]. 12(4): 321-347 [cit. 2015-08-29].
DOI: 10.1080/15213260903287259. ISSN 1521-3269. Dostupné z:
http://www.tandfonline.com/doi/abs/10.1080/15213260903287259
• KLIMMT, Christoph a Peter VORDERER. 2003. Media Psychology “is not
yet there”: Introducing Theories on Media Entertainment to the Presence
Debate. Presence: Teleoperators and Virtual Environments [online]. 12(4):
346-359 [cit. 2015-08-29]. DOI: 10.1162/105474603322391596. ISSN
1054-7460. Dostupné z:
http://www.mitpressjournals.org/doi/abs/10.1162/105474603322391596
• DESMET, P. M. A., R. PORCELIJN a M. B. DIJK. Emotional Design;
Application of a Research-Based Design Approach. Knowledge, Technology
[online]. 2007-10-18, vol. 20, issue 3, s. 141-155 [cit. 2013-12-03]. DOI:
10.1007/s12130-007-9018-4. Dostupné z:
http://link.springer.com/10.1007/s12130-007-9018-4