This document discusses how Second Life can be used to promote Poland and Polish culture. It describes plans to build virtual replicas of eight Polish cities at a 1:1 scale to allow for realistic virtual tourism. It also outlines ways to build a virtual Polish society within Second Life, including creating community spaces, clubs, and businesses. The goal is to prove Poland can be effectively promoted through Second Life and to monetize the project by attracting users from real life.

1. What happens when you give everyone powerful tools
to shape their world?

2. HUMAN AND AVATAR
Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz
Źródło: Gazeta Wyborcza, „Dyskretny urok awatara”

3. ADAPTATION PROCESS
4 hours 14 days
Learning the interface Creation of identity

4. ADAPTATION PROCESS
3–6 weeks 6–12 weeks
Building relations with other residents Opening own business
4-8 weeks
Finding own place

5. HOW DOES IT LOOK?
SECOND KRAKOW KRAKÓW

6. SECOND KRAKOW – 3:00 PM
Photo taken from avatar position

7. SECOND KRAKOW - 9:00 PM
The view from 80 m above ground

8. WHAT CAN RESIDENTS DO ?
• talk
• fly
• teleport
• swim

9. WHAT CAN RESIDENTS DO ?
• use vehicles
• dance

10. WHAT CAN RESIDENTS DO ?
•Play sports

11. WHAT CAN RESIDENTS DO ?
• work
• build 3D objects
• have a business

12. RESIDENTS OWN THEIR CREATION
 Residents retain their Intellectual Property rights
to their creations
 Residents may buy and sell L$ for real world $
 Residents may license their creations back into
the real world

13. SOCIETY

14. Community – residents types
Ca. 8 % Living in SL – person spending more than 8 hours daily in SL,
acknowledging priority of SL over RL.
Ca. 7% Creator – somebody who is building places, creating clothes,
writing scripts
Ca. 5% Businessman – he is running business (mainly commerce and
services) in Second Life.
Ca. 15% Trendsetter – person looking for technical novelties, highly
popular in his social group
Ca. 62% Explorer – person taking SL as an another channel of
communication, using SL mostly for entertainment purposes.
Ca. 2% Mentor – person caring about newbies.
Ca. 3% Furry – avatar in an animal form, member of a Furry
subculture.

15. Community – number of users
Total number of accounts: 13 850 000
Number of accounts from Poland: 144 432
Age bands:
18-24 23,32%
25-34 35,29%
35-44 23,81%
45 + 16,06%
Gender
Female 41,13%
Male 58,87%

16. SL Statistics – Second Poland
users
Unique users' count 1 day 7 days 30 days
Number of avatars appearing at least once in
Second Krakow, or Second Poznan, logged in for 1 450 4 843 12 533
more than 5 minutes.
Average time spent 1 day 7 days 30 days
Average time spent in SL during specific period by
an average user. 24 minutes 03:54:34 12:45:32
New registrations daily ca. 700
Unique users visited Second Poland 47 232

17. SL Statistics – comment
WWW user SL user RL visitor
•Driven by search engine •Driven on his own accord •Driven on his own accord
•Needs information •Has interest •Has concrete needs
•Has no time •Has time •Has only a while
•Don't want to talk •Needs participation •Wants to see
•Willingly will talk •Wants to talk
Epistemological opportunities
1 2 3 4
Press advertisement Web site SL seat RL seat
Informaction + contact +
Opportunity to learn
Informacja Informaction + contact entertainment +
fully
interaction

18. COMMUNICATION

19. Chat, and Instant Message System

20. 3D VOICE
Voice over IP, enriched with surround-technology.

21. Posters and billboards

22. Audio streaming

23. Video streaming

24. SMS and notecards
Internet GSM gateway function.
Possibility to send any number of
SMS-s to any country.
Notecards are used like
e-mails and SMS-s in-
world

25. Internet websites integration
Integration example – gratka.pl

26. Internet websites integration
Every item can drive a user
to your website.

27. OTHER POSSIBILITIES

28. PRESENTATION

29. FOCUS GROUPS

30. More than e-learning
SL connects: Video + 3D + voice + human presence.

31. Academia Electronica – Sidey Myoo
Academia is designed as an electronic space for a true
scientific discussion.

32. Academia Electronica
Academia Electronica is designed as an electronic space for a true scientific
discussion. Academia Electronica promotes an interdisciplinary collaboration across
faculties and disciplines such as philosophy, social science, psychology and cultural
studies, focused on problems of the electronic environment, treated as a kind of
humans’ world.

33. REAL LIFE – SECOND LIFE
Fokus in Krakow Fokus in Second Krakow

34. RL – SL – WOŚP The Great Orchestra of Christmas Charity

35. POLITICS DEBATES

36. PROJECT TARGETS
• Built to a 1:1 scale: 8 polish cities as realistic, as technology
allows.
• Integrate all 3D elements with websites, and web 2.0 services
• Build society
• Allow users to have freedom and opportunity to be creative
• Allow users to feel that they own the project
• Prove that Poland can be promoted with this project
• Monetize users and companies from RL

37. PROJECT TARGETS
CITIES BUILT TO A
1:1 scale
•Krakow
•Wroclaw
•Poznan
•Lodz
•Warszawa
•Katowice
•Gdansk
•Zakopane

38. Building Society– Residents places
Angels Cellar
13 grudnia rocznica Kółko kulinarne

39. Zbysioo Borchovski
z.woznowski@supremum.pl
Thank You