Pinterest is a social media platform focused on visual discovery with over 70 million active users worldwide. The document proposes using Pinterest to target Barilla's key audience of females aged 20-30 in urban areas with a mid-high income through relevant recipe, health, and lifestyle content. This engaged audience on Pinterest is likely to click through to Barilla's website, follow their board, repin content, and start conversations with the brand while exposed to it during searches. Budget options and expected results in terms of impressions, clicks, and actions are provided.