Marketing Mix

1. EMIRATES AIRLINES

2. What is Emirates?
• Emirates is one of the world’s leading
airlines based in Dubai.
• The airline is a subsidiary of The
Emirates Group, which is wholly owned
by the government of Dubai's Investment
Corporation of Dubai.
• The airline was founded in March 25th
1985 and is going strong today.
• As an airline, Emirates transports people
and cargo over long distances i.e. from
one country to another, for profit.

3. EMIRATES MARKETING MIX

4. PRODUCT OF EMIRATES
• Emirates has the world’s top and best & latest aircrafts like Airbus A360, A380 &
Boing Aircrafts for Logistics and Cargo Purposes.
• Emirates has multiple classes eg. First Class, Business and Economy.
• Emirates have installed World’s latest “On Flight Entertainment system
• Shower spas- There is a full range of Voya products in the shower spa. including
shampoo, conditioner, hand cream, moisturiser, body wash, soap and cleanser.
Enjoy them in Emirates’ onboard Shower Spa, First Class washrooms and airport
lounges
• Onboard lounges are used mainly for interaction of passengers and the purchase of
spirits, wines, champagne, cocktails and beers alongside hot and cold beverages
served by a dedicated bartender.
• They have hygienic food & environment.
• They have the best crew in the world
• They have advance ticketing method to buy tickets online.

5. EMIRATES AIRLINE 4P’S : PRICE

6. Price is the value that is put to a product or service and is the
result of a complex set of calculations, research and
understanding and risk taking ability.
IMPORTANCE OF PRICE IN MARKETING
•- It determines the degree of value added
•- it influences the revenue and profit made
•- it reflects on the marketing objectives of business

7. •EMIRATES is quiet affordable as they have packages for each
class.
•Their prices are according to season.

8. Emirates Airlines 4P’S: PROMOTION

9. PROMOTION
It is the use of advertising, sales promotion, personal selling,
direct mail, trade fairs, sponsorship and public relations to
inform consumers and persuade them to buy.
PROMOTIONAL OBJECTIVES
•- to increase sales.
•- to remind consumers of an existing product.
•- to encourage repeated sales.
•- to demonstrate the superior specification or qualities.
•- to encourage retailers to stock and actively promote products
to the final consumer.

10. MAJOR AIMS OF PROMOTION
• I - Inform
• P - Persuade
• I - image creation
• R - re-assurance
ADVERTISING METHODS
• - personal selling
• - advertising
• - sales promotion
• - public relations

11. ADVERTISING MEDIA
• an advertising media can be defined as a method to communicate to
existing customers and with new customers about the product.
• - television
• -radio
• -newspapers
• -billboards
• - Internet
• -transports

12. EMIRATES PROMOTIONAL CAMPAIGN
• - A latest video was made by Jennifer Aniston ( an American actress)
• - EMIRATES spent about $ 20 million for this digital ad.
• - discounts on airfares at off season to garner more customers
• - Their website is in 9 languages

13. • SPONSORS OF EMIRATES
The company are the official sponsors of the football club Arsenal.

14. EMIRATES AIRLINES 4P’S : PLACE

15. Place is the area of focus on offering the consumer with the
product at the place that is suitable for the consumer.
There are many strategies in this aspect; such as, intensive
distribution, exclusive distribution, selective distribution and
franchising that are used by the advertiser to be able to
complement the other components of marketing mix
Emirates Airlines manages all its operations from the Dubai
Airport and operates an estimated 3,500 flights on a weekly
basis.

16. Its global network is spread through six continents, seventy-
eight countries and one hundred and forty – two cities.
In order to occupy the position of global transporter the airlines
has used its strategic hub locations to maximum benefits.
The position of Dubai is such that it paves the way for strategic
routes linking east and west resulting in direct flights.
The distribution strategy of Emirates airlines includes
allocating and distributing tickets through travel agents and tour
operators.

17. Conclusion
Marketing mix is the perfect blend of controlling activities, that a firm
is responsible for producing its blends and perfections.
There are many other airlines which target people of low income
group, this gives Emirates a room where it can improve and advance its
services for the lower income target groups as well.
It can strengthen its position in the market, by bringing changes in its
marketing mix, where everyone should be benefitted from this
wonderful flight.
Thus it should always be concerned with the environmental conditions,
as the environment is changing and there is increased risk of global
warming.