Feedback given to the Zanzi team on an Adhere training event attended by Paul.

1. Adhere Training Feedback

2. An Introduction to Visual social
media
Shaun Fagan
Black Dog New Media

3. Overview
• Intro
• Instagram
• Pinterest
• Vine
• Periscope
• Blabb

4. Introduction

5. Google Trends - World

6. Google Trends - UK

7. Instagram

8. Instagram
What is it?
• Phone app
• Life as it happens
• Images and 15 sec video

9. Instagram
How to increase traffic
• Hashtags – 7 is optimal
• Follow related people
• Advertise using Facebook

10. Pinterest

11. Pinterest
Good fit for:
• Ecommerce stores
• Creative industries
• Event / wedding industries

12. What sort of images to use
• Behind the scenes
• Meet the team
• Company culture (recruitment)
• Customer testimonials (video)
• Inspirational quotes

13. Vine

14. Vine Videos
• How to make spaghetti bolognese in 6
secs
• How to gift wrap awkward shapes
• Customer interviews
• Event highlights

15. Periscope
• Live video broadcast
• Limited to 24 hours
• New competition from Facebook

16. Periscope – Facebook Live

17. Blab.im

18. Summary
• Rise of Video (smart phones)
• Importance of Mobile Apps
• Easy to set up – but still need quality
content

19. www.cicada-online.com
Thank you.
Ned Wells
CEO
Zanzi Digital Ltd
7a Hithercroft Court
Lupton Road
Wallingford OX10 9BT
E: ned@zanzidigital.co.uk
T: 01865 595260
W: www.zanzidigital.co.uk