Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland. I’m 32 years old and feel lots of passion towards digital marketing. Today I would like to discuss a technology impact on the consumers life.

1. Technology impact
on the consumers
life
ZANE STEPANOVA
ASSIGNMENT 2, TASK 1
STUDENT NUMBER: 66448078

2. Imagine a world in which every single person on the planet is
given free access to the sum of all human knowledge. That's
what we're doing.
(Jimmy Wales)
INTERNET ACCESS TO THE WORLD

3. Introduction
 Access to the Internet
Digital devices used by audience
How customers search for information
What consumers buy online
Online video consumption
Consumer trends
Summary Fig . 1: Danyyil Peronkov, (2020), [photograph]
Benefits of Dedicated Internet Access

4. Access to the internet
Fig. 2: Source: Statista, (2021), Numbers of internet users worldwide from 2005 to 2019
• Easier access to the computers, tablets and mobile
phones;
• Increased mobile internet speed all over the world
(4G and 5G);
• Increased utilization of smartphones and tablets,
Smart Watches, PC/Laptops, AI ( Amazon Alexa).

5. Increased mobile internet speed all over
the world (4G and 5G)
Fig. 3: Source: Statista, S. O’Dea, 2021,Average fixed broadband speeds worldwide from 2018 to 2023
Fixed broadband internet speeds are expected to increase by almost 50 Mbps from 2020 to 2023, eventually reaching 110.4 Mbps. The compound
annual growth rate for the whole period from 2018 to 2023 is 20 percent. (See Fig. 3,S. O.Dea, 2021,)

6. Digital devices used by audience
Fig. 4: Thomas Morris, 2020, The big three
The big three chart visualize the most popular digital devices – laptops/PC, Smartphones and Tablets. (See Fig. 4). As per Fig. 4 we can see that the most popular
device is Smartphone. Reason for it is an easy access to browse the internet and ability to use it for almost anything that consumers require.

7. How customers search for information
Shoppers are prepared before they
shop as never before, as more than
threequarters (80%) of shoppers
research products before purchasing
them online. While websites are the
preferred research tool for all ages,
millennials are more than three times
as likely to turn to social media and
mobile apps (both 48%) than their
Baby Boomer counterparts (both 14%).
(See Fig 5. Salesforce Research)
Fig 5. Source: Salesforce research , 2016, Salesforce Connected Shoppers Report

8. Which recommendation types do
consumers find most compelling?
Fig 6. Source: Marketing Charts, 2020, Most Impactful Recommendations for Consumers
Research has shown that the right
product recommendations can be
extremely powerful, so it’s instructive to
see which types of recommendations
consumers find the most
impactful. When respondents were
asked to rank recommendation
messages on this message, “based on
your favorite” was the most popular,
making it into the top 3 (from a list of 8)
for half (52%) of respondents.
“Recommended for you” was the next-
most common top-3 choice (50%),
followed by “people also bought” (44%)
and “most popular” (40%).
(See Fig 6. Marketing Charts)

9. What consumers buy online?
Fig 7. Source: Isabel von Kessel, Statista, Where do we buy what?
The latter is especially true for groceries, which
70 percent of consumers surveyed get from
brick-and-mortar stores and only 23 percent
online. While it is convenient for consumers to
buy household appliances (56 percent) or
furniture and homeware (59 percent) in-store,
books, music, movies and video games are
rather purchased online (60 percent). As the
survey reveals, a mere 28 percent would go to
a store instead to buy products from this
category.
(See Fig. 7, Isabel von Kessel, Statista)

10. Online video consumption
Fig 8. Source: H. Tankovska, Statista, 2021, Digital video penetration in the United States 2013-2021
Here are some stats that illustrate why video content
cannot be overlooked as a part of your marketing
strategy.
(Sarika Nerurkar, 2021)
This statistic presents the digital video penetration in the
United States from 2013 to 2021. As of 2017, 81.1
percent of U.S. online users accessed digital video
content. In 2020, this share is projected to reach 83.3
percent.
(See Fig. 8, H. Tankovska, 2021)

11. Consumer trends
Fig 9. Source: S. O’Dea, Statista, Number of smartphones sold to end users worldwide 2007 -2021(in million units) [Photograph]
In 2020, smartphone vendors sold around 1.38
billion smartphones were sold worldwide. In the
fourth quarter of 2020, around 20.8 percent of all
smartphones sold to end users were Apple
smartphones.
(See Fig 9. S. O’dea)
Smartphones

12. Consumer trends
Fig 10. Source: Thomas Alsop,
Statista, Notebook, desktop PC, and tablet shipments worldwide from 2010 to 2025
(in million units) [Photograph]
In 2021, 277 million laptops are forecast to be shipped,
with nearly 160 million tablet units shipped in the same
year too. In 2025, laptop shipments are forecast to fall
slightly to 272 million units.
(See Fig 10. Thomas Alsop)
Microsoft powers the greatest share of the global
computer market, with around 70 percent of desktop,
tablet and console computing devices running the
Microsoft Windows operating system.
(See Fig 10. Thomas Alsop)
Notebook/Laptops, Desktop PC, Tablets

13. Summary
Mobile phone is the most popular digital device in 2021. It is multifuncional and have additional features. Most mobile phones can browse the internet,
listen to music, use thousands of apps, watch videos and function as a camera offers these days to connect more with people worldwide.
Most important factors for consumers are the cost of digital device, ease of use, security, connectivity (WiFi, Bluetooth), convinience.
When choosing a digital device people have wants and needs.
Video contents are in demand in 2021. Consumers like it because it is easy to absorb the information. They are entertaining and engaging. Videos let us
establish authority and a more personal feel to our message.
Digital world is made up for communities, networks and data. It is made possible through evolving technologies like networks with increasing coverege and
bandwith. Ultra-low power connectivity and wearable devices. Which includes social netwroks as: Facebook, Twitter Pinterest, Instagram, LinkedIn etc.
Digital devices gives consumer infinite connection with people all over the world. The provement in technology and constant innovation (AI, Smartwatches,
Drones, Smartphones, TV, PC etc. ) has have the effect to everyones household, work, educational and social lifestyle.

14. References
Fig 1, Danyyil Peronkov, (2020), [photograph], Benefits of Dedicated Internet Access. Available at: https://www.brodynt.com/benefits-of-dedicated-internet-access/ [Accessed
18.06.2021]
Fig. 2: Source: Statista, (2021), Numbers of internet users worldwide from 2005 to 2019. Available at: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
[Accessed 18.06.2021]
Fig. 3: Source: Statista, 2021,Average fixed broadband speeds worldwide from 2018 to 2023. Available at: https://www.statista.com/statistics/1190324/average-fixed-speeds-download-
and-upload-in-worldwide/ [Accessed 18.06.2021]
Fig. 4: Thomas Morris, 2020, The big three. Available at:
https://www.globalwebindex.com/hubfs/Downloads/Device_report_2020.pdf?utm_campaign=Generic%20nurture%202019&utm_medium=email&_hsmi=85456134&_hsenc=p2ANqtz-
8j90aDIA9XYXVYskAATYrvcyYkeaeL2GVpAr0a0njaVRnQsgsNuyLsrzQX_FtmzEdwzQ_l_dcKB_k3cEoINUWO1JD4WA&utm_content=85456134&utm_source=hs_automation [Accessed
18.06.2021]
Fig 5. Source: Saleforce research , 2016, Salesforce Connected Shoppers Report
https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/connected-shoppers-report-2016.pdf [Accessed 21.06.2021]
Fig 6. Source: Marketing Charts, 2020, Most Impactful Recommendations for Consumers
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-113631 [Accessed 21.06.2021]
Fig 7. Source: Isabel von Kessel, Statista, Where do we buy what?
https://www.marketingcharts.com/customer-centric/personalization-customer-centric-113631 [Accessed 21.06.2021]
Fig 8. Source: Statista, 2020, Digital video penetration in the United States 2013-2021
https://www.statista.com/statistics/271612/percentage-of-digital-video-viewers-in-the-united-states/ [Accessed 21.06.2021]

15. References
10 video marketing statistics that you need to know in 2021 [infographics]
https://ie.oberlo.com/blog/video-marketing-statistics [Accessed 21.06.2021]
Fig 9. Source: S. O’Dea, Statista, Number of smartphones sold to end users worldwide 2007 -2021
https://www.statista.com/statistics/263437/global-smartphone-sales-to-end-users-since-2007/ [Accessed 23.06.2021]
Fig 10. Source: Thomas Alsop, Statista, Notebook, desktop PC, and tablet shipments worldwide from 2010 to 2025 (in million units)
https://www.statista.com/statistics/272595/global-shipments-forecast-for-tablets-laptops-and-desktop-pcs/#statisticContainer [Accessed 24.06.2021]