Weitere ähnliche Inhalte Ähnlich wie ATL&BTL marketing products Promotion (20) Kürzlich hochgeladen (20) ATL&BTL marketing products Promotion3. Name: MD. Zahirul Islam
Roll:333
Batch:12th
World University Of Bangladesh
Dept. Of Pharmacy
Presentation
of
ATL& BTL marketing promotion
7. Medium ATL Activities
Electronic: It include Tv Adds and Radio
Non electronic: Print media it include banners news
papers etc.
Billboards
10. A style of promotional activity that focuses attention on
Communication to consumers via different means
12. Uses form other than advertising
includes
Direct mail
Exhibition
Sales promotion
Branding
Merchandising
Packaging
sponsorship
13. Price promotion
Coupons
Gift with purchase
Money refunds
Loyalty incentive
Point of sale display
14. Higher customer attention
Message is customised
Interactivity
Potential to develop a relationship
adaptable
15. High cost
Labour intensive
Expensive
Can only reach a limited number of customers