2. DESTINATION AUDIT: A
CASE STUDY BASED ON
MAINAMATI.

3. NOW PRESENTING
UMMAY SALMA SOMA
ID NO: 91

4. Way to Mainamati,Comilla.
Tourists can easily go in the morning and could return at night.
It is only 2 hours route.
There are available luxurious bus and train for journey.
By Road: BRTC, Asia line, Star line, Tisha.
By Rail: Mohanagar Provati, Godhuli, Upokul express and other mail
trains.

5. An Overview of Mainamati,comilla.
Attractions
 The most attractive place for tourist. A Land
Of Archeological Heritage SHALBAN BIHAR
The site is the symbol of ancient civilization
earlier than 3000 BC. Excavation work of this
site started in 1955 and was carried on till 1968
Culture and Heritage.
 This is a Land Of Ancient Symbol
ARCHEOLOGICAL MUSEUM,
MAINAMATI KOTILLA MURA The museum
was established in 1965 at the southern side of
the Shalban Bihar Established in 7th Century.
The symbol of three parts of the Buddhist tri-
Jem namely Buddha (Knowledge), Religion
(Justice), Association (discipline) Culture and
Heritage

6.  An Icon of Role Model Bangladesh
Academy for Rural Development ( BARD)
BARD - originated in 1959 as a brainchild
of Dr. Akhter Hamid Khan Culture and
Heritage site.
 A Land of Inspiration It is established on
5 acres of land within the Comilla
Cantonment area. The bodies of 737
soldiers of various ranks and
nationalities, who gave their lives for
their mother land during the Second
World War from 1939 - 1945 lies buried
here. COMMENWEALTH WAR
CEMETRY Culture and Heritage.

7. FOOD ANd DRINKS
 In location:
In attraction place there is
no residential hotel but
food like chips, biscuit, cake
water and drinks are
available.
 Others:
 Bangla restora
 Nurjahan hotel
 Nil achol resturent
 Bard cafeteria

8. NOW PRESENTING
JAED ABDUL ALIM
ID NO: 103

9. Accomodation
Hotel Facility Rate Food
Nurjahan,paduar
bazar
2 Exclusive dinning
halls
250 persons
12 rooms,5 are
single,6 are double &
1 is VIP
single room-1500 tk,
double room-2500 tk
& VIP room-3000 tk
Bangla , Thai, Chinese,
Italian foods are
available here.
Hotel Red Roof Inn  7 air conditioned
twins and couples bad
rooms.
Basement parking
 Deluxe Twins: BDT
Tk. 2,500 per night
(Breakfast included)
Bangla , Thai, Chinese,
Italian foods are
available here.
Hotel Mainamati It provide low rates,
no booking fees, no
cancellation fees.
total room-35,rent
upto 250-1200.
It provide all types
of Bangla foods.

10. The Destination Management Organization
Destination management calls for a coalition of many organizations and
interests working towards a common goal. There are four goals of DMO
and those are….
Marketing Goal Leadership Goal
Infrastructure Goal Management Goal
DMO GOAL

11. Destination Audit of Mainamati
There is a single authority for shalban bihar and
mainamati museum.
Rupban mura and kotali mura managed by
Bangladesh Army.
BARD is a reputed and well managed authority.
Single authority for 2nd world war cemetery.

12. RECOMMANDATIONS
There has no single authority who mange the whole area so
that it is necessary to form a local Destination management
organization who provide and maintain the Marketing,
leadership, infrastructure and Management goals.
Provide proper authority and allocate enough
budget to run the activities.
Special security force to protect the tourist zone.

13. Heritage site Audit
The term heritage then covers both natural and cultural
sites and could equally be applied to a built site such as
Mainamati, or a natural one, such as the Galapagos
Islands.
The heritage site is managed by Department of
Archaeology Ministry of Culture.
Single authority for managing the Salban Bihar and
Mainamati museum.
Cover the area under security.
Rebuilt the ruins site.
Well established management for 2nd world war
cemetery.

14. Recommandations
Establish a local
authority or local
single destination
management
organizations who
manage the
heritage site.
Control the visitor
behavior though
selective
marketing,
Selective provision
of strategic
information,
pricing and
funding. Limited
accessibility.
Provide standard
transportation and
support facility.

15. NOW PRESENTING
TANZIA SABRIN
ID NO-72

16. TARGET AUDIENCE
 Local tourists
 Students from various institutions
formed as a picnic group.
 People who are interested and
usually takes a test of family picnic.
 Only the day visitor who are willing
to pass a day trip in this site etc.
 From the Pakistan period tourists
specially from Buddhists countries
like Myanmar,Bhutan are the
focused group or target visitor of
Mainamati.

17. SHOPPING FACILITY OF MAINAMATI
 Some local shops are available in
front of mainamati museum and
shalbon bihar including having
some showpieces, for sale and
tourists buy this showpieces as
souvenirs of visiting mainamati.
 They also buy clothes like popular
tat shilpo and baticks and
boutiques of comilla.

18.  When tourists visit
mainamati, shalbanbihar,
kotebari,coacantonement,
BARD they visit the comilla
town as well and buy the
most popular COMILLA
KHADI,POPULAR
MATRIVANDAR ROSHMOLAI
etc.

19. NOW PRESENTING
MD. GOLAM RABBANI
ID NO-51

20. SUSTAIABLE TOURISM
DEVELOPMENT MODEL
Sustainable tourism
development manages the
impacts of tourism on the
destination’s environment,
economy and community
and maintains and
enhances the destinations
resources for the present
and future needs of both
tourists and the
communities that host
them.
Environment
And
culture
Visitor
CommunityIndustry
VICE model

21. • GUIDELINE FOR SUSTAIABLE TOURISM
DEVELOPMENT
Economic Guideline
Social Guideline
Environmental guideline

22. Merge all the SMME business under a federation
Ensure local people involvement in SMME business.
Raising awareness among visitor and local community.
Enhance the local people involvement in decision making.
Conserve the heritage site.
Introduce local culture, norm and history to the visitor.
From a regulatory commission who manage the
environmental issues.
Promote the handy craft and small industries

23. NOW PRESENTING
JAYANTI DAS JOYA
ID NO-57

24. Strength
*Strong heritage appeal
*Excellent geographic location and no
seasonal problem.
* Unique attribute
* Ensuring maximum linkage
*Low price
Weakness
* Inadequate destination Management.
*Lack of marketing activities.
*Lack of transportation facility.
*Lack of visitor information center.
*Inadequate environmental practices.
Opportunity
*Develop SMME.
*Reducing poverty.
*Enrich nature and culture.
*Event tourism.
*Establishing competitive advantage
between Dhaka-Chittagong tourist
destination.
Threat
*Loss of authencity.
*Safety and Security.
*Political Unrest.
*Community rivalry.
*Competition with other destination.
Swot
analysis

25. NOW PRESENTING
ASIF MOHAMMAD RABBI
ID NO-22

26. Strength
*Conserve the heritage site.
* Divert USP to UEP
* Promote local investors.
*Diversify the tourism product.
*Human resource development.
Weakness
* Form a Local DMO who maintain
the management and marketing
activity.
*Establish visitor information center.
*Arising environmental practices.
Opportunity
*Establishing tourism incubator.
*Involve local people in economic
activity.
*Form regulatory to maintain the
environment
*Establishing picnic spot and theme
park.
Threat
*Give the actual taste of destination.
*Ensure safety.
*Local people involvement in
decision making
*Branding and positing.
SWOT
Analysis
Recommendation

27. NOW PRESENTING
MOHAMMAD ZAHEDUL ISLAM
NO-87

28. Funding Sources

29. Host Community
INVOLVEMENT
AND
PARTICIPATION
BENEFITS BY
HOST
COMMUNITY
INVOLVEMENT