Finding quality prospects to boost your linkbuilding and outreach efforts kp meetup
1.
2. ABOUT ME
Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
• Director of Marketing, Launch That
• I’ve had something to do with linkbuilding since day 1 –
• Linkbuilder
• Linkbuilder Manager
• Managed Linkbuilding Managers
• We are really good at building links in some of the most
competitive spaces on the internet.
4. 3 BOLD STATEMENTS
Linkbuilding should be an essential aspect of your
overall SEO strategy…
Manual linkbuilding is still effective in 2017 and will continue to
be for many years…
Targeted linkbuilding works…
Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
6. COMING UP WITH AFFINITIES
Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
Website
Topic
TopicTopic
Sub Topic
Sub
Topic
Sub
Topic
Sub
Topic
7. COMING UP WITH AFFINITIES
Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
Credit
Union
Retirement
Accounts
Mortgages
Financial
Assistance
FA
Department
Seniors
Realtors
8. Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
LET’S START WITH THE
ACTIONABLE STUFF
9. 1. SEARCH OPERATORS – LINKS AND RESOURCES PAGES
Finding Quality Prospects to Boost Your Linkbuilding and
Outreach Efforts
bit.ly/Search-Operators-List
Choose Your
Search Operator
• inurl:
• intitle:
Links?
Resources?
Useful Links?
• Links
• Resources
Choose Your
Affinity
• Affinity 1
• Affinity 2
A 2015 study ran by Moz showed that link related features have a very high level of influence in Google’s Algorithm -
A credit union providing mortgages or assistance to students probably wants to build links to financial aid departments and or real estate websites. With a good piece of content, this should be pretty easy.
As you start finding new prospects in Google, stop for a minute or two and look at the different titles tags you see. I can guarantee you that there’s a bunch of different names for a financial department. Check the example out.
Find out where they are building links on.
Download your competitors’ backlink profile
Aggregate all the domains in one spreadsheet
Remove duplicates
Match it against your current backlink profile
The remaining sites are prospects
Using this simple search operator, Phrma.org could find out all the PM Live (direct competitor) mentions in Google.
If you sell a variety of body lotions, I believe you should hit every single spa in the country (unless you are local) and try to get your link there. Write a great piece of content about why body lotions in general are great for managing stress and assist with better aging and then go for it.
Find every city, county or area in your state.
Tell them you have a great piece of content that you would love to share with them.
Also, let them know that you would be very interested in offering your products in their spa (non –linkbuilding tip).
Someone who sells biker boots is probably interested in contacting all the motorcycle clubs and get a link in their website (relevancy is important).
Type motorcycle club in the Followerwonk search bar.
Sort by social authority, followers or tweets (optional).
Go profile after profile, look up their websites and hit them up.
You could also use social media and try to engage with them before straight up asking for a link. I would recommend this if you don’t have a lot to offer on your end.
1462 Potential Prospects.
If you are a non profit, look for tweet chats that you feel you could add some level of expertise and jump in. Building relationships takes time but it is definitely worth it; don’t give up.
Utilize your expertise and leverage it on HARO.
Millionshort removes the top 100, 1000, 10000, 100000 or million results from search engines. This is a really good resources if you are trying to make the most out of a good search you built.
Let’s pretend I sell gardening products and came across this website and asked them to link to my website. Reach out to all those other resources as well – There’s about 13 different linking opportunities within this page, take advantage of it.
“Your Brand” –site:yoursite.com
Fresh Web Explorer
Google Alerts
Download your backlink profile from Google Webmaster Tools (Search Console) – Frequency will depend on the time you are putting into outreach (Once a week sounds reasonable to me).
Download your competitors backlink profile and paste the backlinks right underneath your backlink profile (you should have everything in column A). Remember the row number.
Select Column A, Click the Data Tab and Press Remove Duplicates.
Go to the row number you remembered earlier – Every URL after that row is a new opportunity for you to get a link.
Contact me if you are having issues with this, it sounds a little confusing but it is super easy.
I believe linkbuilding should play an essential role in your overall SEO strategy. While the value of the links you acquire today is not tangible, I encourage you to try it out, understand it and find ways to incorporate it into your strategy. Links are not going anywhere anytime soon and while they are not the ultimate dictator of your success as a company, they certainly serve as a mean to your end goals (rankings, traffic, leads, clients, revenue, growth).
