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How To Reach Your Customers Through Social Media
- 1. How to Reach Your Customers Through Social Media
- 2. Welcome! • Zach Thomas • Program Coordinator at SCORR Marketing • Social Media Consultant: • Complete Weddings + Events • Kearney Combat Sports Fitness • Nick’s on the Bricks (KNOB) • Previously: Yamaha Corporation of America • #YamahaGOTW • #YamahaPASIC
- 3. Agenda • Personal Philosophy • Blogs • Facebook • Twitter • Instagram •Tracking / Tools • Other Platforms To Watch • Takeaways •Contact
- 5. My Personal SMM Philosophy/Rules • Your account’s primary purpose is not for sales. • They are to nurture and find leads! • Your business accounts are not your personal accounts. • You do not (should not) need to be on every single platform. • Don’t focus on Page likes, focus on content engagement.
- 6. Blogs
- 7. Blogs: Why have an updated blog? ◦ Having a current blog establishes: ◦ Thought leadership in your industry ◦ On average 97% more clicks to your website1 ◦ On average 67% more leads compared to non-blogging sites2 What do I write about? ◦ Answer common questions in your industry ◦ Length: ◦ Don’t worry about it, worry about conveying your message effectively. Where do I blog? ◦ Basic – Tumblr.com / LinkedIn.com ◦ Intermediate – Squarespace.com / Posthaven.com ◦ Advanced – Ghost.org / Wordpress.com
- 8. Facebook
- 9. Facebook is your home base: If you don’t have a website • Blog posts • Contact info • Reviews • Direct Messages • Groups • Paid Ads • Establishing a customer persona
- 10. Benefits of Paid Advertising • 95.8% - Facebook provides the most Return on Investment (ROI) • 1.39 Billion active users per month • Can be as little as $5 a day • Most used CTA? • Shop Now
- 11. Benefits of Paid Advertising • 95.8% - Facebook provides the most Return on Investment (ROI) • 1.39 Billion active users per month • Can be as little as $5 a day • Most used CTA? • Shop Now
- 12. Getting to know your customer • Use Facebook’s extensive targeting options to obtain an interested audience for your ads. • The Question… • “Pages liked by people who like _______” • “Groups” • “Music”
- 16. Twitter
- 17. The Best Way to Know Your Customer • Twitter Advanced Search (AKA The Holy Grail) • Search keywords to find potential leads • Follow influencers • Location Based! • Engage in conversations
- 19. Hashtags # • NO MORE IRRELAVENT HASHTAGS!!! • #s are used to categorize content to a larger audience. • Use hashtags to place your content where it logically fits
- 20. Hashtag Research Start building a list of common – uncommon #s in your industry Ask yourself: ◦ What hashtags are influencers in my industry using? ◦ What hashtags are trending? Can I make this fit my brand? ◦ Do I need a branded hashtag?
- 21. Instagram
- 22. Hyper Stylized, Hashtag Heavy, and Content Driven Crisp, artist imagery that represents your brand’s identity ◦ Glamour shots ◦ Scenery ◦ Lighting ◦ Audio (for video, currently 60 sec.) Up to 30 Hashtags, no character limit ◦ Use this available space to place your content in as many categories as deemed appropriate. ◦ Use influencers from both Twitter and Instagram to develop this list Recently updated algorithm ◦ Boosts content from creators most engaged with by user ◦ Same as Facebook
- 25. What Worked? Track – Likes, Comments, Shares, Retweets, Clicks, EVERYTHING 1. Place every post in an Excel spread sheet. 2. After 24 - 48 hours, record where the post sits. 3. Add up all sharing metrics / Total number of Followers = Engagement Rate ◦ Average engagement rate of .08% 4. Find out what posts have the highest engagement rate and keep on that editorial path.
- 26. Tools Bit.ly - a URL shortener that tracks each time that link is clicked. Use for all Blog posts, On Facebook/Twitter/Instagram Profile Hashtag Researching Tools Hashtagify.me Lists popularity and other hashtags associated with the supplied hashtag. RiteTag Lists popularity of Hashtag and possible viewers. Keyhole Tracks usage of Hashtags in real time TagsForLikes – Mobile App Supplies popular Hashtags for specific categories.
- 27. Social Media Monitoring Tools Hootsuite Schedule posts in advance, create streams for #s, lists, accounts. – For almost all platforms Tweetdeck Schedule posts in advance, create streams for #s, lists, accounts. – For Twitter Photo Editing SnapSeed Full photo editing - Filters, color correction, formatting Hyperlapse Speeds up video – great for “set up” videos Repost Repost other users Instagram photos to use on your own page. Boomerang Make quick GIFs for Instagram InShot Instagram Photo Formatting Instagrid Used to make large scale grid pictures.
- 28. Other Platforms
- 29. Snapchat • “Hottest” platform for Business engagement • Sposored GeoFilters • Low Production Cost • Recent Age-Up of user base • Highest open rate of 90% • 2nd in 2015 was email at 29% 3
- 30. Musical.ly • Lip Syncing App • Most popular influencers have 7+ Million followers • Music Stars are using for user generated contests
- 31. Peach / After School / Anchor Peach – Messaging App that integrates: ◦ Seamless Web Browsing ◦ GIFS ◦ Drawings ◦ Pictures After School ◦ Individualized chat rooms for Middle/High Schools Anchor ◦ Branded as Audio led Twitter
- 32. Takeaways Blog ◦ Use to drive traffic to your Website/Facebook ◦ Write about topics that interest you and your potential customers Facebook ◦ Optimize to be your home base ◦ Paid Advertising has a massive ROI Twitter ◦ Use to find out more information about: ◦ Leads ◦ Influencers ◦ Hashtags
- 33. Takeaways Instagram ◦ No character limit ◦ Use those hashtags! Tracking/Tools ◦ Use Bit.ly codes to track clicks ◦ Place everything in an Excel document ◦ Start using a social media monitoring tool ◦ Hootsuite / TweetDeck
- 34. Let’s Continue the Conversation! www.Linkedin.com/in/zachjthomas www.zachjthomas.com
Hinweis der Redaktion
- Why?: Why do I need a blog? Establishing inbound links What?: What do I write about? Keep a running list of common questions you are asked Where?: Where do I write? There are many blogging sites, find one that works for you
- If you don’t have a website Blog Posts: Yours and others
- Make these into a Chart
- Make these into a Chart