The importance of Business Blogging and Business Blogging best practices.

1. Business Blogging

2. www.zasocialmedia.com
thobeka@zasocialmedia.com
@Thobi_T

3. Table of Contents
• Business Blogging Defined
• The Importance of Blogging – Examples of Businesses that blog
• The Art of Blogging
• The Benefits of Blogging
• Blogging Best Practices – Do’s and Don’ts
• A Career as a Strategic Content Creator
• Blogging Skills
• How to start your own blog – Different Blogging Networks

4. • What is a Business Blog
A business blog is a hub where businesses and
brands provide and share information to their
current/potential customers to give them
information about their product/service.
It doesn’t end there, a blog further gives
businesses a platform to not only advertise but
to give industry expertise that can further
assist business’ and brands achieve their
bottom line.

5. Why Blog?
Blogging creates more indexable website pages
for search engines to serve up;
• It is a sustainable way to drive traffic to your
site
• Blogs make you more visible in your
industry; they introduce you as a thought
leader.
• On the internet it increases your visibility
on search engines.
• When done correctly and coherently, blogs
can further convert that traffic into leads.

6. Search Engine Optimisation
Search engine optimization (SEO) is the
process of improving the visibility of
a website or a web page in a search engine's
"natural" or un-paid ("organic") search results.
In general, the earlier (or higher ranked on the
search results page), and more frequently a
site appears in the search results list, the more
visitors it will receive from the search engine's
users

7. • The Importance of Business
Blogging
For an organizations inbound marketing strategy it is
extremely vital to blog. As highlighted above you will notice
that in an inbound marketing methodology, the process of
attracting strangers requires an aspect of some kind of
content strategy. Whether it is making use of blogs, social
media and keywords and pages in order to turn strangers
into visitors, visitors into leads, leads into customers and
customers into advocates.
· It creates more indexable website pages for search engines
to serve up
· Sustainable way to drive traffic to your site
Serve as Magnets for inbound links & social shares
And when you get more website visitors, you get more
opportunities to convert them into leads. More leads means
more chances to convert them into customers. And blogging
is where it all starts.

8. Here’s an interesting fact…
• Companies that blog get
55% more website visitors
than those who do not. –
Hubspot.

9. Example of businesses that blog

10. • The Art of Business Blogging
Your Blog makes you more visible.
• In your industry: your blog introduces you
as a thought leader.
• On the Internet: GREATLY increases your
visibility in search engines.
Whatever your goal, whether it is brand
awareness, driving sales, or even building an
online community, the people who are best at
it are the ones who can tell a story that makes
you sit up, listen, and understand. That’s my
job!

11. • The benefits of blogging
• Educate
• Generate Traffic
• Convert Traffic into leads

12. Educate!
Use your blog as a hub to give educational
insight, and educational advice on or
about your product or service.
Don’t only focus on your organisation,
remember it’s not about you; it’s about
your customers. Provide readers with
educational content, this may result in
them recommending your company to
their peers, thus building advocates for
your organisation.

13. Web Traffic!

14. Convert leads into customers!

15. Blogging Best Practices

16. Always have a goal in mind

17. Inform
Provide readers with informative, educational and insightful
content. Give the latest industry news and allow your business
to be a source of news for your readers.

18. EntertainTo add variety to your posts, and to cater for
your various personas, create content that is
entertaining and fun to read.

19. Tell a story
People love stories. Stories have a sit-up
and listen effect, and there is always a
lesson or two to be learnt.

20. Influence

21. Write consistently

22. One idea/topic per post
Remember one topic per blog post –
whenever you’re creating your post, make
sure that it addresses one main topic at a
time for SEO purposes.
Too many ideas on one page will confuse
Google, therefore your website will be
indexed beyond the first two pages, and
that is something that you don’t want to
happen.

23. Make your content irresistible
Captivating titles and captions do half the
job in helping you achieve that goal, you
can further build on it by ensuring that
your content is well cooked up.

24. Always add a call-to-action
Last but not least, ALWAYS add a Call-to-
action to optimise your blog post – give
your readers something to do after
reading your blog post.
Offer them something, i.e. a free product
trial or consultation, you can even add an
offer (eBook, Whitepaper, Checklist, Cheat
sheet’s etc.)

25.  Do
Be relatable, be yourself

26. Don’t

27. Copyright
The copyright Law of South Africa, governs the following
copyright; the right to control the use and distribution of artistic
and creative works.
• Literary Works: including novels, poems, plays, film scripts,
textbooks and reports etc.
• Musical works: excluding words sung with the music
• Artistic works: paintings, drawings and photographs etc.
• Published editions: particular typographical arrangements of
literary or musical works.

28. Do

29. Don’t
Have content heavy
indigestible posts!

30.  Do
Add images to your post, especially in between text
just to make your post easily digestible.

31. A career as a Strategic Content Creator

32. • Skills
- Nose for news
- Writing skills
- Strategic
- Creative THINKER

33. • How to start your own BLOG

34. Select a platform…

35. www.wordpress.com

36. bloger.com

37. www.tumblr. com

38. www.quora.com

39. www.squarespace.com

40. Once you’ve selected your podium…

41. Keywords

42. Promote your post

43. Develop relationships with other
bloggers

44. END
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