Information you should have before you sell your house.

1. The Rawls GroupThe
Rawls
Group
MARKETING
Be Everywhere… Buyers Search
Your House
Keller Williams Realty

2. The Rawls GroupThe
Rawls
Group
Yvonne C. Motley
Helping Atlanta Families Since 1998
Preparing for a
Successful
House Sale

3. The Rawls GroupThe
Rawls
Group
Welcome,
I realize that you have a choice when hiring an agent to help you sell
your house and truly appreciate the opportunity to present my proven
approach and the results I’ve achieved for my clients. As your agent,
there are several services you can expect me to provide, including:
u Accurately pricing your house
u Enhancing the perceived – and real –value of your house, enabling
you to command a higher asking price
u Providing unmatched marketing including photography, video,
social media and over 400 property web sites
u Securing a qualified buyer within your specific time frame
u Helping you avoid the two main reasons sales fall apart…
• Low lender’s appraisals
• Problems with the house inspection
Regardless of the price of your house, when you hire me as your Realtor,
both and will be prepared for a successful sale.
Warmest Regards,
Yvonne
Yvonne Motley
Real Estate Professional
Keller Williams Realty

4. The Rawls GroupThe
Rawls
Group
About Yvonne
Yvonne Motley has been a respected member of the
Atlanta real estate industry since 1998. After
hundreds of successful sales, her track record
remains spotless. A record she attributes to always
placing her clients’ interest ahead of her own,
providing attentive one-on-one service and knowing
the contracts and procedures extremely well.
Yvonne’s real estate career includes considerable
experience in new home construction, working with
buyers and sellers in residential properties
throughout Metro Atlanta.
Yvonne loves helping people, she is very patient and
will give you her full attention when she is working
with you. Yvonne will be with you from Contract to
Close and Beyond…

5. The Rawls GroupThe
Rawls
Group
If one word can describe Yvonne, it is “achiever”. Yvonne has over 15 years experience in the real estate market. She has worked with
the public for over 40 years. . Yvonne relocated to Atlanta in 1998. Yvonne has been married to her wonderful husband for 21 years, she
has one son, Dameon, and two beautiful granddaughters, Felicia 18 and Ne’Vaeh 13.
Those who have worked with Yvonne know her as someone who does what it takes to get the job done. More importantly, they know her
as someone who truly cares about making a positive difference in the lives of those around her. She strives to make sure that everything
she does and every decision she makes is what is best for YOU! She is an agent who's an expert in this local area, she brings a wealth of
knowledge and expertise about selling and buying real estate. It's not the same everywhere, so you need someone you can trust for up-
to-date information. She likes to think of herself not as being in the real estate business, but of being in the business of helping families
achieve their goals. Consider her "Your Friend in the Business" Yvonne is eager to serve you. Yvonne has sold over thirty million in
real estate throughout her career working with Builders, Buyers and Sellers.
Selling your current home and searching for a new home can be a complicated and exhausting experience. It is absolutely essential to
find a real estate agent that is deeply involved in the business and loves what they do to show you the way.
Yvonne is here to do exactly that. She loves real estate and it is her greatest goal as your agent to make the process of selling your home
or buying a new one a seamless one. Every transaction is different, but with her listening ear and adaptability, she can find the best
solutions to all of your real estate needs.
As a client of Yvonne's, you are her priority, but it is also essential that everyone involved in a transaction is united and feels comfortable
throughout the process. Yvonne is always honest, upfront and hardworking, making sure that all parties are satisfied by the end result
and avoiding any bumps along the road.
Yvonne is not just a real estate agent...she is a "Realtor". Which means that she has to adhere to a higher standard and is required to
obtain ongoing continuing education to maintain she is aware of market trends and changes in real estate law.
She is actively involved with the following organizations; The National Association of Realtors and Metro South Association of Realtors.
Yvonne is very patient and will give you her full attention when she is working with you. You will be able to reach her at anytime to
answer all of your questions. She will be with you from Contract to Close and Beyond.
Yvonne is your Southside Listing Specialist.
Why You Want to Work with Yvonne

6. The Rawls GroupThe
Rawls
Group
Testimonials
I was relocating from Virginia and found my agent on
the internet. The agent that I was using was a bad
choice on my part. But I am glad that Yvonne was the
other agent. She was wonderful, I called her often and
she was always willing and happy to answer all of my
questions. She made my experience change for a bad
one to a pleasant one. I am so glad that I purchased a
house that she had listed. Thank you Yvonne you are
my agent for life.
Tandra Rowland
Yvonne is a wonderful Agent. She is very
knowledge of the housing market and
finding exactly what you want. When I'm
ready to but another house I will call her.
Cathy Talley
“Yvonne was never in a hurry and got us the price we
were asking for our house. She was always very
professional and polite”
Thanks Yvonne
Kevin Dawkins
First impressions mean a lot, especially when it
involves going into your pockets. My husband and I
found Yvonne to be very professional, friendly and
easy to work with. Whenever there were problems
with the mortgage company moving in a timely
manner to complete the process of purchasing our
home; Yvonne Motley was on top of things calling,
emailing and doing whatever it took to get us to
closing. She made sure that she kept us well informed.
We truly appreciates all that she did and we are
enjoying our beautiful home. Thanks Yvonne may
you continue to be blessed and bless others.
Cynthia Tooks

7. The Rawls GroupThe
Rawls
Group
Testimonials
We moved from CT to GA and we were
scared moving to a new state but Yvonne
was so reassuring and helpful. Our
experience was great because she was so
personable, knowledgeable and patient. The
next house I purchase will be thru Yvonne
Motley.
Dameon Bright
I wanted to move back to Louisiana to be closer to my
mother and needed to sell my home quickly. I was
very impressed with Yvonne when she came to view
my home. She had pictures and info on other homes
that had sold in my neighborhood and helped me to
come up with the best price to list my home at. I was
under contract and packing faster than I thought I
would have been. I really enjoyed working with
Yvonne and would recommend and use her again.
Lucile Bunch

8. The Rawls GroupThe
Rawls
Group
How Houses Sell
UNDERSTANDING HOW BUYERS EVALUATE HOUSES
The marketing I will do to promote your house has only one purpose,
to increase awareness among potential buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your house must now compete with other houses in two areas;
Features and Price.
If your house has more features that appeal to buyers – or your house is priced lower
Than comparable houses – your house will stand out as the better value.
Conversely, if your house lacks the features that potential buyers desire, your only option
is to compete on price.
To be effective, your house should stand out as one of the top two to three best values in your
immediate market place

9. The Rawls GroupThe
Rawls
Group
Factors that Influence Market Value
ü Supply and Demand
ü Economic Conditions
ü Asking and Selling Prices of Competing Homes
ü Your Homes Condition
ü Buyers Perception of Your Home
PRICING YOUR HOUSE FOR A SUCCESFUL SALE
Factors with Little or No Influence on
Market Value
ü The Price the Seller Paid for the House
ü The Seller’s Expected Net Proceeds
ü The Amount Spent on Improvements
Pricing your house accurately is the most effective way to ensure a successful sale.
Allow me to repeat that – Pricing your house accurately is the most effective way to
ensure a successful sale.
No amount of marketing can sell an overpriced house.
Many sellers are tempted to list their house with the agent who quotes the highest price.
Please keep in mind, the agent, doesn’t set the price, the seller doesn’t set the price –
the market will set the price, or value for your house.
Price

10. The Rawls GroupThe
Rawls
Group
Price
PROFESSIONAL APPRAISAL
The most effective method of pricing your house is to have a professional appraisal. When you list –
and close – your house with me, I’ll pay for a pre-listing appraisal by one of Atlanta’s most respected
appraisal firms.
Benefits of having a professional appraisal:
u You receive an unbiased third party opinion of the market value of your house by a trained
professional.
u You are positioned to quickly recognize and respond to a market offer.
u You are positioned to effectively challenge a low lender’s appraisal of your house, maintaining your
higher contract price. A lender will consider a well-known appraisers valuation – they will not
consider an estimate provided by a real estate agent.
u You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher
price than can be achieved. Because the agent would then be reluctant to suggest a price reduction
early in the marketing process, you lose valuable time during those critical first several weeks on
the market.

11. The Rawls GroupThe
Rawls
Group
Condition
PREPARING YOUR HOUSE FOR A SUCCESSFUL SALE
With the typical agent, you only discover potential deal-killing repairs after you are already under
contract – when the buyer hires a house inspector to scrutinize every aspect of your house.
When you list – and close – your house with me, I’ll pay for a pre-listing inspection by one of Atlanta’s
most experienced and respected, inspection firms.
Discovering and repairing problems early in the marketing process places you in control, eliminating
the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also
helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s house inspector
that your house has been very well maintained. We want buyers to focus on how they live in your house
– not what they would have to repair.
Additionally, your house will stand out from the competition as a better value and command a higher
price.
I will also recommend trustworthy, professional contractors to address any repairs that are needed.
The extent that these repairs are made will directly affect your listing price. You have the ability to
command a higher asking price and substantiate it, when your home is in top condition.

12. The Rawls GroupThe
Rawls
Group
Condition
HOME STAGING
Once we have had your home inspected and made the
necessary repairs (if any) we will focus on presentation.
You will only get one opportunity to make a positive first
impression with a potential buyer. Recognize and accept
your HOME has become a HOUSE. It is now a PRODUCT
FOR SALE and: It must COMPETE in the marketplace
for a buyer. It must APPEAL to the largest number of
buyers. It must be prepared and showcased to
OUTSHINE your competition and excite Buyers.
Staging Matters
Eliminating excess clutter and furniture makes rooms
appear larger, more inviting. Staging is positioning the
house to appeal to the psychological needs of buyers by
creating a series of impressions that build an emotional
connection to help buyers imagine living in the house.

13. The Rawls GroupThe
Rawls
Group
HOUSE WARRANTY
Condition
A house warranty is a one year residential service contract
that provides repair or replacement coverage for the major
operating systems and appliance in a house that fail due to
normal wear and tear. This can be a big selling item to
buyers knowing that their new house will be covered.
When you list –and close – your house with me, I will pay
for an Old Republic Home Protection Company warranty
for your buyer.
By advertising a comprehensive warranty for your house,
we increase buyer confidence in your house and set you
apart from the competition.

14. The Rawls GroupThe
Rawls
Group
Marketing
MARKETING YOUR HOUSE FOR
A SUCCESSFUL SALE
Your house is now priced accurately and looks great.
Let’s show it off!
The marketing of your house will reflect an established
history of how buyers search for and purchase houses.
u 95% of buyers use the internet during their house search.
u 85% of all house sales in Metro Atlanta are co-brokered.
This means there is a listing agent who represents you,
the seller, and another agent who represents the buyer of
your house. As a result, marketing to Realtors is our most
productive activity.
u The most effective way to get the attention of productive
agents and buyers is through accurate pricing and great
photography.

15. The Rawls GroupThe
Rawls
Group
QUALITY PHOTOGRAPHY
Marketing
After your house is staged, I will have your house
photographed to show off its beauty.
With 95% of buyers using the internet to search for
houses, quality photography is essential to any
comprehensive marketing plan.
More people will view your house online than will ever
visit it personally. Getting, and holding, their attention
online with quality photography is one way to increase
the probability of an in-person showing.
“Buyers perceive homes with good photography to be
worth, on average, 12% more than the actual price.”
The Wall Street Journal

16. The Rawls GroupThe
Rawls
Group
Marketing
INTERNET MARKETING
Your house will be prominently featured
with a showcase on Realtor.com, the top
real estate website in the nation.
Features of your showcase listing include:
ü Up to 25 oversized photos
ü High-definition video tour
ü Detailed description of your house
ü Open house notices
ü Lead generation forms for potential
buyers

17. Keller
Williams
Realty
Today's Most Important
Marketplace
THE
INTERNET
§ In 2013, 93% of first-time
home buyers used the
internet to search for homes
§ In 2013, 89% of repeat home
buyers used the internet to
search for homes
42%

18. Keller
Williams
Realty
50+
National
Search
Engine
Sites
Powering
more
than
500
Websites
42%
The Internet I will place your house on 500 of the world’s leading real
estate websites for unmatched exposure. Here are just a
few of the sites where your house will be featured…

19. Keller
Williams
Realty
The Internet
My
Personal
Web Site
42%
www.yvonnemotley.com
Marketing

20. Keller
Williams
Realty
Your house will be featured on our
Keller Williams website where it can
be seen by thousands of daily
visitors.
Your house is also directly accessible
by more than 600 Leading Real
Estate Companies of the World
affiliates with offices across the
country and around the world.
Additionally, all open houses are
promoted on our website, increasing
the exposure of your house.
Marketing
INTERNET MARKETING

21. Keller
Williams
Realty
SOCIAL MEDIA
MARKETING
Your house will also be marketed
extensively on Facebook, the
world’s leading social media site.
I will market your house using
several proven approaches,
including highly targeted ads,
video, photos and more.
F a c e b o o k r e p r e s e n t s a n
opportunity to reach tens of
thousands of local Atlanta
resident on a site where they
already spend a lot of time.
Marketing
Visit my Facebook Business Page
www.facebook.com/yvonne.motley.31

22. Keller
Williams
Realty
Marketing
PRINT MARKETING
I mail hundreds of postcards each month
to area residents…Your house will be
featured on at least two of these
mailings, increasing awareness among
potential buyers.
just listed
3120 Liverpool St, Lake Spivey, GA 30236
just listed
3120 Liverpool St, Lake Spivey, GA 30236

23. Keller
Williams
Realty
Marketing
Finding BuyersThrough the Real Estate
Community
FMLS
First
Mul<ple
Lis<ng
Service
GAMLS
Georgia
Mul<ple
Lis<ng
Service
Over 27,000 Agent Members
2800 Offices throughout Georgia

24. Keller
Williams
Realty
Yard Signs,
and Flyers
10%
Marketing

25. Keller
Williams
Realty
Connecting 24/7 toYour Buyers
10%
InteractiveVoice Response
System (IVS)
Provides Information to Buyers
24 Hours a Day
7 Days a Week
• Captures and Reports Buyer Information to Agent
• Each Inquiry is Followed-up With a Personal Phone Call Immediately
Marketing

26. Keller
Williams
Realty
Keller Williams Realty is the only
company that gives its agents a
FREE app allowing customers access to
search more than 4 million homes.
Potential buyers will be able to search
from the convenience of their cell
phones to locate your house.
My personal app is:
http://app.kw.com/KW274G51T
The FREE app can be downloaded onto
your phone, tablet or computer.
Marketing

27. Keller
Williams
Realty
Marketing
INTERACTIVE MOBILE MARKETING
I will create a custom mobile website for your house that
can be accessed from any smart phone, replacing the need
for paper flyers.
There are numerous advantages for you:
§ Potential buyers are able to immediately access a
detailed description of your house, along with beautiful
photos and video. We can also make useful documents
available such as your Seller’s Disclosure, Inspection
Report and more.
§ Unlike paper flyers, I receive an immediate notification
with potential buyer’s cell phone number, allowing me
to follow up while the prospective buyer is still in your
neighborhood. With a paper flyer you have to wait until
they call us – if they ever do.
§ This technology is the flyer box that is never empty.
Nothing is more frustrating to potential buyers- and-
sellers than an empty flyer box.

28. Keller
Williams
Realty
Your house will not only be marketed through
universal channels such as the Internet, Print
Advertising, Multiple Listing Services and Signage.
I will also market internally to our highly
collaborative Keller Williams sales force of agents
Each with their own connections that forms a rich
source of prospects, buyers and referrals.
This “market within a market” results in the most
efficient transaction environment in Atlanta real
estate. In fact, Keller Williams agents sells
more of their own listings than any other
company.
A MARKET WITHIN A MARKET
Marketing

29. Keller
Williams
Realty
• The Keller Williams
culture of cooperation
and our profit sharing
model contribute to
cross-promotion of
our listings among
company agents and
offices resulting in
greater listings
exposure for our
customers
Keller Williams Sells More of
Their Own Listings

30. Keller
Williams
Realty
Today everyone is on the Go so real estate
agents have to be mobile.
With eEdge on the Go, I am able to
immediately responding to potential buyer
leads and staying in touch with my Sellers
wherever I am.
I am able receive and accept offers on the
spot. All the necessary documentation is
available on eEdge. Buyers agents can
submit complete offers. Approve
documentation wherever you are. With e
Edge, all review and signatures can be
completed and submitted online, when and
where it’s convenient for you and I.
Being on top of things has never been more
convenient. It’s all the tools I’ve integrated
into my business that I have access to in the
palm of my hands.
PAPERLESS

31. Keller
Williams
Realty
Our eEdge ONLINE PaperlessTransaction
KeepsYOU in the LOOP!
• The traditional paper trail is online. All parties can collaborate in one space.
• No more smudged contracts, illegible handwriting, over faxed or lost documents.
• Every change, initial, signature is stored and available for up to 7 years.
• Negotiations and moving process can continue even when you are out of town.
• Negotiations and closing happen faster. No meeting in person or travel is required.
• Same confidentiality and security level as online banking and tax filing.
Whether About Town,
Across Town,
or Out of Town
A Pen and Paper Process is Available If Preferred
PAPERLESS

32. Keller
Williams
Realty
• Keller Williams
Realty became the
NUMBER 1 real
estate company in
the Atlanta Metro
area during 2010,
increasing that lead
through 3Q 2013
Partner With an
Atlanta Market Leader

33. Keller
Williams
Realty
I am proud to be with the
largest real estate franchise in
North America*
KELLER WILLIAMS REALTY
*Based upon publicly available agent count figures for
North America as of September 9, 2013

34. Keller
Williams
Realty
1. PROPER PRICING For Market Conditions
2. STAGING/DECLUTTER for Maximum
Appeal
3. Extensive INTERNET EXPOSURE using
Many Quality Photos
4. Maximum REAL ESTATE AGENT
COVERAGE through Membership in both
FMLS/GAMLS
5. YARD SIGNS: For-sale, Rider, Directional
6. Front-yard FLYER BOX and Distribution of
FLYERS in Neighborhood
7. VOICE PAD (InteractiveVoice Response)
8. JUST LISTED/SOLD Cards to Neighborhood
9. FLYERS/Home Book/Comment Cards
10. OPEN HOUSE Program
11. TRACK SHOWINGS/FEEDBACK
12. Weekly SELLER UPDATES
13. SOCIAL MEDIA, EMAIL, DIRECT MAIL
Campaigns
ADDITIONAL POINTS:
1. Marketing to Other Agents’ Databases
2. Seller Sphere of Influence
Proven Marketing Strategies
That Spark Success
In Any Market
A Successful Sale
with
My Marketing Strategies

35. Keller
Williams
Realty
SERVICE
WHAT ELSE YOU CAN EXPECT FROM ME
In addition to the services we’ve covered, you can expect
me to provide the following:
• Attentive one-on-one service. The responsibility of
managing the sale of your home is never passed off to
other agents or assistants. I am present for every
showing to ensure your house is presented properly
and to gather valuable feedback.
• Regular communications regarding every aspect of
my efforts and the results of those efforts as well as
any changes in the market, including new listings,
price changes of competing houses, sales and how we
should re-position your property to remain
competitive.
• Assistance negotiating offers and preparing
contracts.
• Attending the closing to ensure all contract
provisions have been met and that you are fully
satisfied with the results of your sale.

36. Keller
Williams
Realty
Cancellation Guarantee
(My Commitment to You)
I guarantee to let you cancel your listing agreement at any time, prior to
accepting an offer to purchase your house, if you feel I have not done my job
as outlined in the Listing Agreement and in my10+ Customer Service
Commitment.
The benefits to you:
You do not have to worry about a long-term commitment if you are not
satisfied with my service.
You do not have to worry about lengthy broker protection periods if you decide
to cancel.
You do not have to pay any costly “cancellation fee”.
I make listing your homes with me totally hassle free.
My responsibility to you:
I am 100% committed to providing you with the highest level of service in the
Atlanta market.
My success and the growth of my business depend upon this commitment to
you.
I realize that you are the most important element in this relationship.

37. Keller
Williams
Realty
If you choose to hire me you will sell your house for
the most money, in the fastest time and simplest way
because I use proven marketing methods and I have
a vast network.
List your house with me and Keller Williams the
#1 company, have me place your home in over 500
websites to get it maximum exposure. Or you
could place your house with a weak agent who
places it in MLS and hopes for a sale….
THE CHOOSE IS YOURS
Thank you for the privilege and opportunity to work with
you. As always, feel free to call me if you have any
questions. I look forward to meeting with you and helping
you achieve a successful sale.
THANK YOU
Yvonne Motley
Realtor
Keller Williams Realty
3800 Camp Creek Pkwy
Atlanta, GA 30331
Office: 404-564-9500
Cell: 404-456-5011
yvonnemotleyssls@gmail.com
www.Yvonnemotley.com
www.Yvonnemotley.kwrealty.com