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Social Business @ IBM: Guest lecture for XM² of KdG
1.
© 2013 IBM
Corporation Social Business
2.
© 2013 IBM
CorporationIBM Confidential Breaking News New study reveals #Social is over ! Researchers advice #KdH #XM² students to find new studies ow.ly/vcVlv
3.
© 2013 IBM
CorporationIBM Confidential Study based on Epidemiological modeling of online social network dynamics Source: http://tcrn.ch/P9hdpv By 2017, Facebook will loose 80% of its users !
4.
© 2013 IBM
CorporationIBM Confidential Debunking Princeton “No Princeton students by 2021” “No „air‟ by 2060”
5.
© 2013 IBM
CorporationIBM Confidential We are making a new future for our clients, our industry and our company. Big Data & Analytics • We are making market by transforming industries and professions with data Cloud • We are remaking enterprise IT for the era of cloud Social • We are enabling systems of engagement for enterprises. And we are leading by example.
6.
© 2013 IBM
CorporationIBM Confidential Some numbers • 99,571 mio USD Revenu (2013 • 6,2 bio USD R&D investment (2013) • 6.809 # Patents (2013) • 431.212 (including 5 Noble Prize winners) # of Employees WW
7.
© 2013 IBM
CorporationIBM Confidential Ideas that shaped a century
8.
© 2013 IBM
CorporationIBM Confidential IBM Researches are active in all kinds of fields…
9.
© 2013 IBM
CorporationIBM Confidential A boy and his atom
10.
© 2013 IBM
CorporationIBM Confidential What does this has to do with social business ? Meet our sexiest asset: Lisa Seacat Deluca, IBM, Master inventor THE IBMER
11.
© 2013 IBM
CorporationIBM Confidential IBM is always looking for meaningfull dialogue in the social sphere
12.
© 2013 IBM
CorporationIBM Confidential We‟re looking to push innovation through Social Media
13.
© 2013 IBM
CorporationIBM Confidential Social Media is in our core Train Listen Learn Share Engage Both Internaly and Externaly
14.
© 2013 IBM
CorporationIBM Confidential IBMers actively on Twitter 40.000 IBMers present at Facebook 198.000 IBMers utilizing LinkedIn, including Alumni 378.000 14 IBM channels On YouTube 200+ Tweets upon the launch of our CMO study 1.000.000 IBMers collaborating With 200.000 non- IBMers via DevelopersWorks 100.000 Individual blogs maintained regularly 17.000 IBMers profiled at IBM connections 431.212 Active page views a DAY of Wikis 1.000.000
15.
© 2013 IBM
CorporationIBM Confidential Social Media Sites blocked Only Marketing engages Social Media Only approved employees engage All employees are deputized Everyone does their own thing Spectrum of trust and guidance
16.
© 2013 IBM
CorporationIBM Confidential Social Media Guidelines @ IBM
17.
© 2013 IBM
CorporationIBM Confidential17 “The leading brands of the future will be those who can communicate with their customers the most relevant way.” - Yuchun Lee, IBM VP Enterprise Marketing Management Group
18.
© 2013 IBM
CorporationIBM Confidential Social business focusses on business outcomes, business models and management related to use of social media technologies Social Business – a definition
19.
© 2013 IBM
CorporationIBM Confidential Social Selling Social Collaboration Social Networking •Networking •Corporate Branding •Marketing •Communications •Personal Branding … •Collaboration •Integration of Social Media •in day 2 day business • Sales • CRM • … SOCIAL BUSINESS
20.
© 2013 IBM
CorporationIBM Confidential Listen identify DevelopShare Generate •Social •News •Customers •Topics •Trends •Content •Stories •Credibility •Leads ($) •Press •Social •Stage
21.
© 2013 IBM
CorporationIBM Confidential
22.
© 2013 IBM
CorporationIBM Confidential Social Media Outlet Slug Examples Twitter Handles @IBM Hashtags #IBMWatson #NYGCWatson According to @WHO, cancer rate increased 10% since 08. #NYGCWatson prototype using genome to speed treatment http://ibm.co/1cXTb6u And ofcourse we exagerate
23.
© 2013 IBM
CorporationIBM Confidential
24.
© 2013 IBM
CorporationIBM Confidential Your future willbe a playing ground IBM Global CMO Study 2014: http://www-935.ibm.com/services/uk/cio/cmo/reg.html
25.
© 2013 IBM
CorporationIBM Confidential Today social is inextricably connected with mobile
26.
© 2013 IBM
CorporationIBM Confidential
27.
© 2013 IBM
CorporationIBM Confidential
28.
© 2013 IBM
CorporationIBM Confidential So let‟s have fun! Bring Big Data and apps together: Meet EI !
29.
© 2013 IBM
CorporationIBM Confidential Never the less, a socialy engaged enterprise need people like you Advice us on how to become truly engaging Help us to keep our authenticity Naviate us through the ocean of social, finding the right influencers
30.
© 2013 IBM
CorporationIBM Confidential 30
31.
© 2013 IBM
CorporationIBM Confidential
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